Growth in the U.S. installed base of smart speakers cools during September quarter2
Data released today by Consumer Intelligence Research Partners, LLC (CIRP) reveals that growth in the installed base of smart speakers in the U.S. declined during the third quarter of 2018. For the three months ended in September, the installed base of smart speakers in the U.S. amounted to 53 million units for a 6% gain from the 50 million installed after the second quarter of 2018. For the period from April through June, growth was nearly 25% on a sequential basis.
HomePod owns a 5% slice of the the smart speakers installed in the U.S. Interestingly, 70% of Google Home users have at least one kind of smart home accessory compared to 60% of Echo users. The virtual assistants available on smart speakers (like Google Assistant, Alexa and Siri) can help users enable and disable these accessories.The Amazon Echo owns 70% of the U.S. installed base and the Google Home is next with 25%. In third is Apple; the company's
CIRP's latest survey shows that 49% of those with a Google Home smart speaker, and 36% of Echo owners, have at least one connected smart home security accessory such as a smart lock, smart doorbell camera or a smart alarm. The survey is based on responses from 500 U.S. owners of Google Home, Amazon Echo and Apple Home Pod devices surveyed from October 1st-20th, 2018, who owned one of these three smart speakers as of the end of September.