Things are getting from dreary to funny in the ongoing lawsuits between Apple and Samsung really quickly these days - what every soap opera worth its salt should strive for.
After having the sales ban on the Samsung Galaxy Tab 10.1 lifted in Australia until the trial verdict, the Koreans immediately announced the launch of the device Down Under, and resumed its marketing campaign, saying that the whole drama popularized the slate better than their PR department could have done.
Now they are even enriching said campaign with the episode they were in until recently, when Apple scored a preliminary injunction against the sales and marketing of Samsung's best tablet for the holiday season, and which was subsequently overturned by a higher court.
The newspaper ads for the Samsung Galaxy Tab 10.1 now reads "The tablet Apple tried to stop", which is the kind of in-your-face marketing that Samsung has probably been itching to do ever since the lawsuits started. We'll see how many slates Samsung will sell Down Under, considering that retailers found ways to circumvent the ban even before the latest ruling.
Daniel, a devoted tech writer at PhoneArena since 2010, has been engrossed in mobile technology since the Windows Mobile era. His expertise spans mobile hardware, software, and carrier networks, and he's keenly interested in the future of digital health, car connectivity, and 5G. Beyond his professional pursuits, Daniel finds balance in travel, reading, and exploring new tech innovations, while contemplating the ethical and privacy implications of our digital future.
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