Samsung uses "The tablet Apple tried to stop" ad for marketing the Galaxy Tab 10.1 in Australia

Samsung uses
Things are getting from dreary to funny in the ongoing lawsuits between Apple and Samsung really quickly these days - what every soap opera worth its salt should strive for.

After having the sales ban on the Samsung Galaxy Tab 10.1 lifted in Australia until the trial verdict, the Koreans immediately announced the launch of the device Down Under, and resumed its marketing campaign, saying that the whole drama popularized the slate better than their PR department could have done.

Now they are even enriching said campaign with the episode they were in until recently, when Apple scored a preliminary injunction against the sales and marketing of Samsung's best tablet for the holiday season, and which was subsequently overturned by a higher court. 

The newspaper ads for the Samsung Galaxy Tab 10.1 now reads "The tablet Apple tried to stop", which is the kind of in-your-face marketing that Samsung has probably been itching to do ever since the lawsuits started. We'll see how many slates Samsung will sell Down Under, considering that retailers found ways to circumvent the ban even before the latest ruling.

Related phones

GALAXY Tab 10.1 Wi-Fi
  • Display 10.1" 1280 x 800 pixels
  • Camera 3 MP / 2 MP front
  • Storage 32 GB
  • Battery 6800 mAh

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21 Comments

1. XiphiasGladius

Posts: 813; Member since: Aug 21, 2011

Funny indeed. Nice Humor Samsung!

2. bobfreking55

Posts: 866; Member since: Jul 15, 2011

THIS IS SO AWESOME. IT COMES WITH SO MUCH POWER!!!

3. RazaAsad

Posts: 100; Member since: Nov 24, 2011

Clearly means "The tablet Apple was afraid of".

4. Sniggly

Posts: 7305; Member since: Dec 05, 2009

I don't care which side you're rooting for, Samsung has been damn good about capitalizing on this debacle. And funny to boot.

5. ivanko34

Posts: 617; Member since: Sep 04, 2011

Nice kickback Samsung is really different of the Apple cool prison

6. rendHELL

Posts: 304; Member since: Nov 09, 2011

thats IN your Face Apple!!!!!!!!!! woooot.... GOOo SaMMMMYYY!!!!

7. ZEUS.the.thunder.god unregistered

go sammy go

8. arcq12

Posts: 733; Member since: Oct 13, 2011

I had hoped that Samsung spit the same words in Germany..

9. dirtydirty00

Posts: 428; Member since: Jan 21, 2011

GOOD STUFF!!!!! and after this HTC nonsense their logo should be "the company that apple fears"

10. Meth7

Posts: 20; Member since: Dec 13, 2011

Apple maybe is in fact an advertising agency secretly hired by Samsung.

11. gallitoking

Posts: 4721; Member since: May 17, 2011

is nice advertising.. Apple could also advertise as "ipad2 the tablet that everyones is copying" but they are advertise experts.. they dont use cheap advertising for their products.. and that were Android will never llearn.. on how to advertise their products...

12. jacko unregistered

u mad and copying really lol what u say and what the court says is 2 totally different things and guess what in this case u lose (see what i did there)

13. gallitoking

Posts: 4721; Member since: May 17, 2011

not mad.. I gain nothing... just pointing that is cheap advertising that big sucessful companies never used... I know most of you are geeks. that dont know much about advertising... the court hasnt ruled anything yet... see what I did there.... you took notes right?

16. catfacepanda

Posts: 16; Member since: Oct 20, 2011

What did you do there gallito? Explain yourself!! I demand it!!

17. Phonatic

Posts: 27; Member since: Jul 16, 2010

I'm afraid YOU don't know much about advertising. Are you honestly saying big successful companies do not take advantage of public awareness in their promotions? Because that is what Samsung is doing here, and it's a damn good strategy. It wasn't long ago that Verizon took on AT&T with the legal wrangling around the "there's a map for that" campaign, and it was a successful campaign because it took something already in the public conscious and used that to market themselves. The news media did the hard work of putting the product in front of the public and getting them to pay attention. All Samsung did with this ad was say, "Thats what she said." Where exactly did you acquire your knowledge of advertising?

15. Abdul92

Posts: 43; Member since: Aug 23, 2011

YUPPPP.... They have tried in vain to copy the original... #FAIL. Who dominates 80% of tablet market share-Apple, Who was first in line with a dual core processor for a tablet-Apple. Who was the first to incorporate a full multi-touch display panel-Apple.

20. Phonatic

Posts: 27; Member since: Jul 16, 2010

Well it's pretty easy to dominate the market when your competition is tied up in litigation trying to disprove your ownership over the shape, "rectangle". Not saying Apple isn't in the lead because they unquestionably are, just asking for a little perspective is all.

21. roscuthiii

Posts: 2383; Member since: Jul 18, 2010

Maybe you haven't heard yet... Apple tablet market share is now down to the high sixtieth percentile. Not that they're not selling. They're doing so insanely well, but you did mention market share after all.

14. TKFox007

Posts: 303; Member since: Nov 02, 2010

That's really cleaver

18. AhPok

Posts: 1; Member since: Dec 14, 2011

awesome

19. xtremesv

Posts: 299; Member since: Oct 21, 2011

I have an iPad 2 but I love the way Samsung is handling Apple's mess.

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