Samsung runs an early Galaxy S8 TV ad in Korea, worried by the LG G6 sales success

With the LG G6 clocking more sales in its first days than phones like the Galaxy S7 edge, or the new A5 in Korea, Samsung has been left with little choice but release a TV ad for the Galaxy S8 two weeks before its official unveiling in the country. During the weekend, LG boasted that the G6 sold more than 30,000 units since its Friday launch in Korea, while the preorders since March 2 were north of 82,000 units.

According to Kim Dong-won, an analyst of KB Securities:“The LG G6 sold 20,000 units on the first day of sales, a record high compared to its predecessors. The figure was higher than double and quadruple that of the Galaxy S7 Edge and Galaxy A5. If this trend continues, LG’s mobile business is likely to see a reduction of more than 1 trillion won in operating losses from the previous year." 

According to another industry analyst there, "Samsung’s rare move to release a TV ad for the Galaxy this early appears to (be an attempt to) keep LG from dominating the nation’s premium smartphone market before the S8 rollout." Not that the ad discloses anything ahead of schedule (that would be left to case makers), but it does tease the "Next Galaxy" with a funky little spoof of counting to the number 8. We also got tipped that the phone may come in no less than seven colors for the glass chassis - gold, silver, bright black, matte black, blue, orchid, and pink - so the swapping ad backgrounds might be alluding to those hues.

Related phones

Galaxy S8
  • Display 5.8 inches
    2960 x 1440 pixels
  • Camera 12 MP (Single camera)
    8 MP front
  • Hardware Qualcomm Snapdragon 835
    4GB RAM
  • Storage 64GB, microSDXC
  • Battery 3000 mAh
  • OS Android 9.0 Pie
    Samsung One UI
  • Display 5.7 inches
    2880 x 1440 pixels
  • Camera 13 MP (Dual camera)
    5 MP front
  • Hardware Qualcomm Snapdragon 821
    4GB RAM
  • Storage 32GB, microSDXC
  • Battery 3300 mAh
  • OS Android 8.0 Oreo
    LG UX UI


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