Samsung runs an early Galaxy S8 TV ad in Korea, worried by the LG G6 sales success


With the LG G6 clocking more sales in its first days than phones like the Galaxy S7 edge, or the new A5 in Korea, Samsung has been left with little choice but release a TV ad for the Galaxy S8 two weeks before its official unveiling in the country. During the weekend, LG boasted that the G6 sold more than 30,000 units since its Friday launch in Korea, while the preorders since March 2 were north of 82,000 units.

According to Kim Dong-won, an analyst of KB Securities:“The LG G6 sold 20,000 units on the first day of sales, a record high compared to its predecessors. The figure was higher than double and quadruple that of the Galaxy S7 Edge and Galaxy A5. If this trend continues, LG’s mobile business is likely to see a reduction of more than 1 trillion won in operating losses from the previous year." 

According to another industry analyst there, "Samsung’s rare move to release a TV ad for the Galaxy this early appears to (be an attempt to) keep LG from dominating the nation’s premium smartphone market before the S8 rollout." Not that the ad discloses anything ahead of schedule (that would be left to case makers), but it does tease the "Next Galaxy" with a funky little spoof of counting to the number 8. We also got tipped that the phone may come in no less than seven colors for the glass chassis - gold, silver, bright black, matte black, blue, orchid, and pink - so the swapping ad backgrounds might be alluding to those hues.

Related phones

Galaxy S8
  • Display 5.8" 1440 x 2960 pixels
  • Camera 12 MP / 8 MP front
  • Processor Qualcomm Snapdragon 835, Octa-core, 2350 MHz
  • Storage 64 GB + microSDXC
  • Battery 3000 mAh(30h talk time)
G6
  • Display 5.7" 1440 x 2880 pixels
  • Camera 13 MP / 5 MP front
  • Processor Qualcomm Snapdragon 821, Quad-core, 2350 MHz
  • Storage 32 GB + microSDXC
  • Battery 3300 mAh(20.5h talk time)

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34 Comments

1. amasog

Posts: 552; Member since: Aug 22, 2013

So what?

23. Clars123

Posts: 1079; Member since: Mar 16, 2015

After eeing the ad,it's an exaggeration to say that Samsung is 'worried.'

2. Xboxsucks69

Posts: 28; Member since: Sep 01, 2016

Tic tac ......

3. haruken

Posts: 308; Member since: Nov 06, 2013

"Worried" Let's not get too carried away. Samsung's TEASER has 18 million views while LG's G6 video just over a million. They're not in the same league.

18. Bankz

Posts: 2550; Member since: Apr 08, 2016

Doesnt change the fact they are worried.

33. iamdoctorluv

Posts: 31; Member since: Jan 14, 2017

@Bankz, plz sit down and dnt type another word...

28. amasog

Posts: 552; Member since: Aug 22, 2013

So what? Any benefit that it brings to you?

4. Jason2k13

Posts: 1469; Member since: Mar 28, 2013

So they are just talking about the galaxy S7 edge version lol...

5. Settings

Posts: 2943; Member since: Jul 02, 2014

Lol. When a new galaxy is born, a big bang happens. We all know how Samsung has done the BIG BANG.

12. Bfrenz

Posts: 285; Member since: Aug 26, 2012

Ha ha... Good one..

27. SupermanayrB

Posts: 1188; Member since: Mar 20, 2012

You were amuzed n't that lame corniness?! You need to get out more.

13. Nebice

Posts: 68; Member since: Jan 05, 2015

hmm maybe from S1-S5 but since than, the design nor the quality saw huge increases (ye they got the edge but thats about it). I dont own a Samsung Device myself as i think they're far to expensive nowadays, but trying to spot a difference between my brothers S6 Edge and his new S7 Edge is pretty hard. Its a bit bigger but thats not a "Big Bang" and seemingly the S8 (Edge) doesnt seem to be a "Big Bang" either. Its just an upgraded S7 (Edge)

26. SupermanayrB

Posts: 1188; Member since: Mar 20, 2012

LO......Lame. still trying to recycle 2016 jokes huh?

29. Settings

Posts: 2943; Member since: Jul 02, 2014

Yeah right and the Sony bezel jokes were fresh as 2017.

30. trojan_horse

Posts: 5868; Member since: May 06, 2016

"Yeah right and the Sony bezel jokes were fresh as 2017." There is a difference, @Settings. The Sony bezel jokes are still fresh in 2017 because Sony once again released a flagship with the same old big bezels. Whereas, Samsung hasn't released a phone in 2017 with the same exploding battery fiasco of the 2016 Note7. See the difference? So, your argument is flawed here.

6. Danini1112

Posts: 70; Member since: Jun 22, 2013

It's called Teaser, they doing the same for the S7 & S7 edge, and we know the result : Where is LG G5 sales ?

14. Nebice

Posts: 68; Member since: Jan 05, 2015

you compare the G5 and the G6 which doesnt really work... G5 had a modular design with design and build flaws (being as big as the G4 with a smaller screen and battery), meanwhile the G6 features the "premium" unibody design with a huge screen to body ratio. I dont like the G6 myself since its not modular, but it is definitvly a better alternative for the "premium" userbase to the S8 as the G5 was to the S7

7. DBoss

Posts: 102; Member since: Feb 18, 2017

PA! Its a simple marketing strategy Samsung is following each and every f**king year!! Havent u notice LG was teasing G6 b4 it gets unveiled? Would u use the same title for appleif apple teases iphone 7s or X after the launch of note 8?! U r nothing less than a bulls**t!!

8. btbotimtim

Posts: 272; Member since: Dec 08, 2010

maybe PA just copied an article from korean newspaper.

9. Soundjudgment

Posts: 370; Member since: Oct 10, 2016

"Ummmm... oh! I got it! We tease with the bezel-outline... and orchestrate a count up to eight! No spokesperson is needed!" "Why... why that's brilliant! Quick! Fire up the Fruity-Loops software package!!"

10. trojan_horse

Posts: 5868; Member since: May 06, 2016

LG might dominate sales with the G6, but once the S8is unveiled, the G6 will most certainly be outsold by the S8.

15. Nebice

Posts: 68; Member since: Jan 05, 2015

probably (price on the S8 might be to high for some, so theres the G6), but seeing the sale difference between the G5 and the G6 its definitvly a huge jump for LG

11. hazard1

Posts: 238; Member since: Feb 11, 2017

I am no marketing analyst, but it was noted that the sales figures for the first day were: 1) higher than previous launches; 2) higher than the S7 Edge in that market; and 3) causing Samsung to release an ad earlier than they normally would have. The article simply notes a different trend for this phone relative to previous releases. Even Samsung's actions seem to acknowledge this. Will it continue globally and over time? Who knows? Likely not. But I wouldn't be too quick to dismiss it. It is clearly a better start than the G5's launch.

17. trojan_horse

Posts: 5868; Member since: May 06, 2016

"3) causing Samsung to release an ad earlier than they normally would have." The ad Samsung released is more like a teaser than a commercial ad. Samsung has always done the routine of releasing teasers a couple of weeks ahead of launch.

19. hazard1

Posts: 238; Member since: Feb 11, 2017

Alright, teaser then. And even if they did "panic," (strong word, I agree) I still think what Samsung is doing is smart. LG moves, and it is paying off, and Samsung countermoves (earlier teaser). I see nothing wrong. They cannot afford mistakes.

21. DBoss

Posts: 102; Member since: Feb 18, 2017

its not smart or foolish... its their duty to release a teaser before the launch.. Would u talk the same if marvel releases a teaser ahead of its screening as DC comics movie already going on in theaters? WTF bro?! we tend to create stories our self when things happen just normally...!!

22. trojan_horse

Posts: 5868; Member since: May 06, 2016

"its not smart or foolish... its their duty to release a teaser before the launch.." Exactly that. Companies do release teasers a few weeks (or few days) head of launch to highlight their device's key features and to build up hype. That's what Samsung did here... So, the claim of Samsung doing it because of "panic" due to the G6's ongoing sales success is simply circle-jerking.

31. hazard1

Posts: 238; Member since: Feb 11, 2017

The article did not mention the word "panic." I did. And I used quotations, suggesting that was a strong word. Chill out. We all have seen the continuous GS8 leaks since the G6 was released. We all know why Samsung is doing it. It makes sense. It is smart, because they had a choice. The foolish thing would have been to do nothing. Finally, we all know what will happen when the GS8 is released. Samsung reliably puts out the better product and markets itself better.

32. trojan_horse

Posts: 5868; Member since: May 06, 2016

"The article did not mention the word "panic." I did." I'm well aware of that... But this article used the word "worried" in the title itself. Worry can cause anxiety, which in turn causes panic. So, "worry" and "panic" are kinda synonymous.

16. Medoohd

Posts: 16; Member since: Mar 05, 2017

The beast is coming

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