Samsung stuns Apple by partnering with Disney for AR Emoji

by Alan Friedman / Feb 25, 2018, 12:57 PM

Samsung stuns Apple by partnering with Disney for AR Emoji

Samsung introduced its new AR Emoji feature today, found on its just announced Samsung Galaxy S9 and Samsung Galaxy S9+. Besides scanning the user's face to create a personal emoji that mirrors every movement made by him/her, Samsung has entered into a partnership with Disney that allows for the creation of AR Emoji using the company's famous characters. That announcement might have upset the suits at Apple, especially because the Steve Jobs estate happens to be one of the largest Disney stockholders. Additionally, Company president Bob Iger sits on Apple's board. Apple and Disney have worked together on other projects, and Mickey Mouse is a watch face option for the Apple Watch.

Disney, one of the biggest names in the entertainment world, has a huge library of characters known worldwide. Animated personalities like Mickey Mouse, Minnie Mouse, Goofy, Pluto and Donal Duck will appeal to both kids and adults alike. Since young children usually don't make the smartphone purchasing decisions in a typical household, we assume that Sammy expects adults to be attracted by the inclusion of the Disney AR Emoji.

The Samsung Galaxy S9 and Samsung Galaxy S9+ will both launch on March 16th. It will be interesting to see how Samsung incorporates the Disney AR Emoji into its marketing of the new handsets. Okay now, all together everyone: "M-I-C-K-E-Y-M-O-U-S-E."

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41 Comments

1. Ninetysix

Posts: 2946; Member since: Oct 08, 2012

Awww..How cute.

posted on Feb 25, 2018, 1:00 PM 3

8. Master_Oogway

Posts: 104; Member since: Oct 06, 2016

I have watched the live demo at unpacked event. And I have to admit the movements and muscle capturing is not as smooth as Apple's animojis....

posted on Feb 25, 2018, 1:18 PM 7

16. piyath

Posts: 2445; Member since: Mar 23, 2012

True. I noticed that too. It's quite laggy imo

posted on Feb 25, 2018, 2:38 PM 2

28. sgodsell

Posts: 7034; Member since: Mar 16, 2013

Ninetysix and piyath two well know Apple zealots. Your both jealous because Samsung's AR emojis do 5 times more than Apples Animojis. You guys are stuck using a few animojis that Apple supplies to you. Samsung has that and more, including Disney AR emojis and more. Samsung's also allows you to create you own animated emojis. That can be used in other applications like Facebook, and other social media apps, including other camera apps. All of which Apples animojis cannot do. With Apple you are limited to their app and only their app. Gotta love Android and Samsung.

posted on Feb 25, 2018, 5:20 PM 6

32. Ninetysix

Posts: 2946; Member since: Oct 08, 2012

Let me guess. You'll be using Goofy as your AR emoji. hu-hu hyuck hyuck hyuck!

posted on Feb 25, 2018, 8:08 PM 4

33. sgodsell

Posts: 7034; Member since: Mar 16, 2013

We'll lets just say animoji is crap with its tiny number emojis, and it only gives you 10 seconds. Totally useless. Where as Samsung's AR emojis give you almost unlimited amount of time. Not to mention Samsungs unlimited number of AR emojis. Plus they can be used in more applications. Thus making Samsung's AR emojis far more useful and versatile.

posted on Feb 25, 2018, 9:06 PM 1

34. neela_akaash

Posts: 1239; Member since: Aug 05, 2014

Yes the AR emojis do more things at once than Animojis. But it doesn't do the actual job of capturing the expressions better. Huawei is testing an IR Dot projector with 300,000 dots at once to capture the muscle movements far better than Animojis.https://youtu.be/nxsZCZJfpfA

posted on Feb 25, 2018, 9:39 PM 0

35. Ninetysix

Posts: 2946; Member since: Oct 08, 2012

Yup. Exactly this. Even Android Authority said the same thing. https://www.androidauthority.com/ar-emoji-vs-animoji-differences-840197/

posted on Feb 25, 2018, 10:13 PM 0

38. duckofdeath unregistered

It's better to use Goofy as an emoji than 900fy (Made in Hong Kong™), which I guess Apple will be using?

posted on Feb 26, 2018, 4:51 AM 0

2. adecvat

Posts: 630; Member since: Nov 15, 2013

AR Emoji suxx. You create an avatar of you and receive prepared gif with emotions. No comparison with Anomoji.

posted on Feb 25, 2018, 1:08 PM 4

10. cmdacos

Posts: 3973; Member since: Nov 01, 2016

Guess you didn't watch the event? You can use these far better ARemoji just like animoji and can send them to any platform or make your own GIFs. But there are 18 pre-canned GIFs as well which I assume was what you thought was all this could do...

posted on Feb 25, 2018, 1:44 PM 11

29. sgodsell

Posts: 7034; Member since: Mar 16, 2013

Cmdacos some people are ignorant like adecvat. He doesn't realize that you can also use some Disney characters as well. Not to mention the other bundles characters as well. In comparison Apples offering is too limited and only offers a few. Plus you can't customize them. But Samsung's you can add your own. Plus use them in other applications. As a matter of fact use them in lots of applications. Something that Apples animojis can't do. Samsung's allow you to use them in the camera when taking videos. Apple doesn't have anything like that. Maybe adecvat ment to say it was the other way around. Where Apples animojis suck in comparison to Samsung's AR emojis.

posted on Feb 25, 2018, 5:28 PM 2

3. Phullofphil

Posts: 1757; Member since: Feb 10, 2009

No way that is awesome. Now all you idiots love anemojis. Is this not proof that Apple gets copied by Samsung I don’t know what will be proof enough.

posted on Feb 25, 2018, 1:09 PM 9

7. Subie

Posts: 2324; Member since: Aug 01, 2015

Can't be copying as this is completely different bruh. Apple has "animoji". This here is "disneymoji". See the difference now...;)

posted on Feb 25, 2018, 1:17 PM 8

9. gamehead unregistered

Companies copy each other all the time. It's only fanboys that make a big deal about it

posted on Feb 25, 2018, 1:24 PM 7

24. Phullofphil

Posts: 1757; Member since: Feb 10, 2009

That’s true and it’s where the money is but Samsung copies the iPhone back on the 1 s and it’s just an ongoing thing I had been saying.

posted on Feb 25, 2018, 3:15 PM 0

31. tedkord

Posts: 17198; Member since: Jun 17, 2009

The past 5 years, no one has done more copying than Apple.

posted on Feb 25, 2018, 6:26 PM 5

41. southernzombie

Posts: 353; Member since: Jan 17, 2017

That is a fact ted.

posted on Feb 26, 2018, 10:48 AM 0

11. cmdacos

Posts: 3973; Member since: Nov 01, 2016

Like Apple fans say... It's not about who copies but rather who does it better. This is far better than talking poop.

posted on Feb 25, 2018, 1:45 PM 7

4. murtaxarzv

Posts: 58; Member since: Sep 13, 2017

S9 .S9+ ARE MOST COMPLETE PACKAGES IN MOBILE WORLD RIGHT

posted on Feb 25, 2018, 1:09 PM 4

17. piyath

Posts: 2445; Member since: Mar 23, 2012

NO NO NO NO!! They are the most overpriced overrated smartphones in today's market. There are much better options for Android users now a days. Samsung, if you cannot innovate, you go home.

posted on Feb 25, 2018, 2:40 PM 5

19. tedkord

Posts: 17198; Member since: Jun 17, 2009

Sorry, but that title definitely goes to the iPhone X.

posted on Feb 25, 2018, 3:08 PM 11

23. darkkjedii

Posts: 30903; Member since: Feb 05, 2011

$1250, and no multitasking, no picture in picture, no themes, no Apple Pencil support, no screen off memo, no schedule messages. I could go on, but we all know the X is way over priced.

posted on Feb 25, 2018, 3:12 PM 10

27. tedkord

Posts: 17198; Member since: Jun 17, 2009

It'd be overpriced at $800.

posted on Feb 25, 2018, 4:53 PM 1

26. toosmoove

Posts: 914; Member since: Sep 28, 2017

You're such an imbecile. This. Is. A. Brand. New. Phone. Unless one has no intention of upgrading, they're aren't any better options. Just other options.

posted on Feb 25, 2018, 4:13 PM 0

13. RebelwithoutaClue unregistered

"because the Steve Jobs estate happens to be the largest Disney stockholder" Actually, since Dec. 31- 2016, they are the fourth largest shareholder https://www.barrons.com/articles/steve-jobs-family-cuts-disney-stake-in-half-1485946054