Samsung Galaxy S10 prices may significantly undercut Apple's latest iPhones

Samsung Galaxy S10 prices may significantly undercut Apple's latest iPhones
Samsung Galaxy S10 and Samsung Galaxy S10+ concept render

After months of speculation, a new report by website TuttoAndroid has revealed what could be the pricing of Samsung’s next flagships in Italy. And rather disappointingly, the numbers point towards further price hikes.

Now, before proceeding, it’s worth noting that Samsung’s flagships – just like pretty much any other phone – cost quite a bit more in Europe than they do in the US. The price equivalents in US dollars are just for reference and do not reflect the pricing of Samsung's Galaxy S10 lineup in the US. 

The Galaxy S10 may cost slightly more than the Galaxy S9


According to the report, kicking off the South Korean giant’s next flagship series will be the Galaxy S10E. This device is said to be powered by the Exynos 9820 coupled with 4GB of RAM and 128GB of storage. It’ll be available to Italian consumers for €779 ($885), the report claims.

Moving on to the regular Galaxy S10, this is expected to be sold in two configurations which coincide with those of the Galaxy Note 9 in Europe. The first will reportedly retail for €929 ($1056) and offer consumers a 6/128GB combination while the second is set to go for €1179 ($1340) and include 8GB of RAM and 512GB of storage.

For comparison, last year’s Galaxy S9 retailed at €899 in the region, while 2017’s Galaxy S8 could be acquired for just €829. It’s worth pointing out, however, that both of these shipped with just 64GB of storage.

The report also states that completing Samsung’s lineup of 4G flagships would be the larger Galaxy S10+. This device is expected to be available in a total of three configurations. The first two, which would retail at €1049 ($1192) and €1299 ($1476) respectively, match those of the regular Galaxy S10. The range-topping model, on the other hand, will offer a whopping 12GB of RAM and 1TB of storage and is set to cost a whopping €1599 ($1817) in Italy.


The Galaxy S10 series may still undercut Apple's iPhones


Despite the company's possible price hikes, Samsung’s latest pricing structure would still undercut that of Apple by a significant margin – if the prices are accurate, of course. In fact, over in Italy, the cheaper iPhone XR presently retails at €889 ($1010). The iPhone XS and iPhone XS Max, on the other hand, cost consumers a whopping €1189 ($1351) and €1289 ($1465) respectively in the country with just 64GB of internal storage, rather than Samsung's rumored 128GB base storage option.

All three Galaxy S10 models are expected to come equipped with a 12-megapixel dual-aperture camera on the rear and a secondary sensor complete with a wide-angle lens. Users of the larger Galaxy S10 and Galaxy S10+ would also gain access to a third telephoto camera and a heart rate sensor, the latter of which can be used with the Samsung Health app.

Consumers should also expect AMOLED displays on all three models, albeit slightly different ones. The cheapest device looks set to feature a 5.8-inch flat panel complete with a small display hole in the corner for the front-facing cam.

The regular Galaxy S10, on the other hand, is expected to feature a larger 6.1-inch display along with the same cut-out and the addition of curved edges. The range-topping Galaxy S10+ is rumored to stretch this to 6.4-inches and also looks set to feature a pill-shaped punch hole in order to incorporate a second front-facing camera.

Eventually, these devices are expected to be accompanied by a separate 5G model dubbed the Galaxy S10 X. This smartphone may feature a humongous 6.7-inch display along with a whopping six cameras. Two of these will be included up front, like the Galaxy S10+, and a fourth camera will be added to the rear.

According to today’s report, Galaxy S10, Galaxy S10+, and Galaxy S10E pre-orders will commence February 20 straight after Samsung’s Unpacked event. This phase will continue for just over two weeks prior to a release on March 8 in most global markets. 

The release date for the 5G Galaxy S10 X currently remains unclear, although recent rumors have hinted at a March 29 release. When it comes to the Galaxy Fold, though, there is no info on the matter. Samsung has, however, teased the latter's arrival on February 20th. Once released, the foldable smartphone should be available in limited quantities.

Related phones

Galaxy S10
  • Display 6.1" 1440 x 3040 pixels
  • Camera 12 MP / 10 MP front
  • Processor Qualcomm Snapdragon 855, Octa-core, 2840 MHz
  • Storage 512 GB + microSDXC
  • Battery 3400 mAh
Galaxy S10+
  • Display 6.4" 1440 x 3040 pixels
  • Camera 12 MP / 10 MP front
  • Processor Qualcomm Snapdragon 855, Octa-core, 2800 MHz
  • Storage 128 GB + microSDXC
  • Battery 4100 mAh

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63 Comments

3. kotan24

Posts: 311; Member since: Oct 29, 2012

Good luck with all those prices, they’re crazy.

10. Aploine

Posts: 445; Member since: Oct 24, 2013

My thought exactly. E is a placeholder for the regular's price not to drop imo

11. midan

Posts: 2706; Member since: Oct 09, 2017

Well that's just a reality. It's business. They know how much they have to ask to do good business. This will propably turn very bad for Samsung, but i can't see what else they really can do.

17. kevin97

Posts: 90; Member since: Mar 01, 2016

Are you in denial, just like Samsung and Apple ? Did you see the reports of Samsung crisis due to slow sales ? Did you read about fired workforce and reduced parts orders due to slow iPhone sales ? Samsung will probably launch with very high prices but in 2 months you will probably see 25% discounts, just like with the S9 which you can now buy new at about half the launch price.

14. androiduser

Posts: 510; Member since: Jun 18, 2014

I fully agree. I was gonna buy the galaxy s10 e but its pretty expensive for a 4gb ram phone, I won't pay that much money for a 2019 Samsung flagship phone with 4gb of ram and an exynos processor way inferior to the snapdragon 855.

56. Junito

Posts: 144; Member since: Feb 12, 2012

Have to agree. It can be Apple, Samsung, or God's phone, not paying $1K for a phone.

4. BLUEBLASTER

Posts: 926; Member since: Feb 23, 2014

I'm happy with these prices as Samsung will do good trade in deals at the start. Also if they are too high for anyone just wait a couple of months and they will get good price cuts as always.

9. slashas

Posts: 127; Member since: Jul 17, 2017

I am not as after 1 month they will cut it by 100$ :)

46. lyndon420

Posts: 6722; Member since: Jul 11, 2012

That's why it's always a good idea to wait a little. Let the pawns go first...find the bugs, and then go for the rehashed version.

6. Godlymansean

Posts: 337; Member since: Apr 14, 2017

The prices are fine, even with the 9's prices still sellin all day everyday. General public just follows suit with what is available. That's why major carries offer very few models anymore.

7. Zylam

Posts: 1813; Member since: Oct 20, 2010

Hopefully the Note 9 gets a major price drop because these prices are insane. Not gonna spend more then Aus 800 on a flagship. If only the S9 didn't have horrible battery life, would have been such a good buy after the S10 drops. Might actually grab one and live with the battery life if it falls to 600 ish.

12. CreeDiddy

Posts: 2146; Member since: Nov 04, 2011

I get it now (sarcastic)...Apple and Samsung want for buyers to accept the $1k and higher to be suckered into their high end phones. They also want to capture their mid-market around $700-$800. I see how it works (sarcasm) The next iPhone will definitely stay at $1k, while topping out at $1600. Pretty sad, but will have their XR2 priced at $750, in which will have similar features to the (2018) XS Max. Smart move, manufacturer's are pulling.

13. midan

Posts: 2706; Member since: Oct 09, 2017

Just like i expected, no price drops, because they just can't do it. Samsung is screwed, but they already know that. Chinese companies will eat them.

24. sissy246

Posts: 7065; Member since: Mar 04, 2015

In a way i agree with you. The chinese companies are hurting apple and Samsung. So its not just Samsung that is screwed.

27. midan

Posts: 2706; Member since: Oct 09, 2017

I don't think Apple is screwed, they have iOS, without iOS i would agree, but it saves them. Samsung basicly doesn't have anything to compete against Chinese companies so it's just matter of time when cheap Android companies steal Samsung and other old big Android companies sales and it's already happening all the time and big reminder came today "Korean phone companies encounter worst export in last 16 years"

28. sissy246

Posts: 7065; Member since: Mar 04, 2015

Yeah, apple does have that going for them but, slow sales have shown that they are getting hurt also.

29. midan

Posts: 2706; Member since: Oct 09, 2017

Not really, news are showing people just keep their devices longer they aren't leaving iOS for those Chinese phones, but that's exactly what is happening with Samsung, people are switching to those cheaper options and why wouldn't they, those runs more or less the same Android and same ecosystem. People can't leave iPhone and choose cheaper iOS option. And Apple have made it very hard to leave iOS and makes it harder all the time offering new ways to hook us users. It was risky move to keep iOS only for themself, but it paid off very well and will in future too.

35. sissy246

Posts: 7065; Member since: Mar 04, 2015

OMG come on. Yes some are keeping phones longer, just like some Samsung fans are keeping phones longer but, some are also speaking with there wallets and going to cheaper priced phone to.

37. Vancetastic

Posts: 1097; Member since: May 17, 2017

You’ll never get through. This guy will spin literally anything into Apple success.

54. africanidiot

Posts: 3; Member since: Jan 22, 2019

Reality distrortion bubbles, I thought those died with fanboys since Techcrunch days

41. wickedwilly

Posts: 667; Member since: Sep 19, 2018

The point you miss is new entrants to the phone market, especially in the huge market of Asia are choosing Android over IOS and also switching to Android. With Apple looking at services to prop up falling sales numbers, there comes a point that if this continues, services will plateau and even fall too.

47. lyndon420

Posts: 6722; Member since: Jul 11, 2012

"People can't leave iPhone and choose cheaper iOS option. And Apple have made it very hard to leave iOS and makes it harder all the time offering new ways to hook us users. It was risky move to keep iOS only for themself, but it paid off very well and will in future too." Really?? I still can't find a reason to switch to apple. Their products have just as many bugs (and in some cases more) than the cheapest Android handsets. I understand the concept of getting more when you pay more, but I haven't seen the quality of a 'luxury product' die faster than apple's attempts since Steve's passing. Yes... they've ventured into areas that Steve wasn't willing to adopt yet, but their blunders keep tarnishing the brand Steve built. Tim has only rainbows on his brain, and it shows in the pathetic ads we get now. R.I.P. Steve...but your company is dieing...

61. DROIDT2

Posts: 6; Member since: Jan 23, 2019

The devil has come home to roost. Apple made their own mess when they shook hands with China. They wanted cheap labor, no healthcare, no tax, etc and in turn China said you WILL share your technology with us. Guess what? Payment due. I don't feel sorry a bit for Apple. They didn't give a damn about American workers and made a crap ton of money avoiding fair wages and all business expenses that go with it. Now, they'll eat through all those billions fighting off China. Short term gain, while China has long term goals. That sucking sound? That's China eating Apple's revenue and will continue to do so indefinitely. LUCKY for Apple Hawaei isn't being allowed into the US.

25. tedkord

Posts: 17302; Member since: Jun 17, 2009

Your type have been spouting that line longer than Law and Order:SVU has been on the air..

26. midan

Posts: 2706; Member since: Oct 09, 2017

Today news "Korean phone companies encounter worst export in last 16 years"

40. wickedwilly

Posts: 667; Member since: Sep 19, 2018

Funny that Samsung is still the biggest smartphone seller and its share price is firm. Look at Apple in the midst of a huge fall in share price and market cap. Chinese companies are for sure having a big effect on the market, a good thing. At least Samsung are innovating which is more than can be said of Apple.

55. africanidiot

Posts: 3; Member since: Jan 22, 2019

You can have both devices, just thought you should know

59. wickedwilly

Posts: 667; Member since: Sep 19, 2018

Of course they can, but what has that got to do with my comment?

15. A_A_A

Posts: 221; Member since: Jan 23, 2017

Crazy expensive prices. S10 E should cost around 599 USD to be more or less competitive. Still Honor 11 will be even less expensive and overall a better choice.

18. Godlymansean

Posts: 337; Member since: Apr 14, 2017

I'd say average consumer AGAIN will be fine with these prices just like they always are, especially since nobody ever mentions promos within carriers to get these phones much less expensive... The states have some mid range phones available to the consumer, but I believe we need more options.

* Some comments have been hidden, because they don't meet the discussions rules.

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