Seems like Samsung is anticipating lackluster demand for the Galaxy Note 20
It is believed that the Samsung Galaxy S20 series has barely managed to perform a little over half as well as its predecessor, and the poor sales cannot be attributed to the pandemic alone. The Galaxy S20 starts at $999 and the S20 Ultra costs $1,400 in its entry-level configuration, and these are jaw-dropping prices. Apparently, the Galaxy Note 20 will be priced similarly and according to a paywalled DigiTimes report, Samsung doesn't have high hopes from the lineup.
It's not just the Galaxy Note 20, as Apple has reportedly cut iPhone 12 component orders too
At the same time, Apple is gearing up to eat into the market share of Samsung. Currently, Samsung and Huawei are the top players in the 5G market, but that will likely change with the introduction of the first-ever 5G iPhones.
While that's still a very promising figure, it sits at the bottom of 80-85 million units that were seemingly requested during the same time last year. Actual sales could be even lower, with the financial services company Nomura expecting the company to ship 65-70 million iPhone 12s in H2 2020.
So, while it seems like both Samsung and Apple are anticipating demand to take a hit, the former's sales will be diluted further by the incoming 5G-enabled iPhone 12, especially in the US, where the Galaxy S20 series accounted for 94 percent of 5G smartphone sales in Q1 2020.
The Galaxy Note 20 is expected to offer a better display than the iPhone 12. It will also have an in-display fingerprint sensor, something which the iPhone 12 probably wouldn't. On the other, the iPhone 12 will likely have a better camera system with a LiDAR sensor and a revamped design. At the end of the day, the iPhone 12's lower starting price may tip the scale in Apple's favor.
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