Samsung and Huawei's sales soared last quarter as Apple fell further behind
Samsung experienced strong growth and is still number one
A total of 352.4 million smartphones were shipped between the beginning of July and the end of September. Twelve months earlier, global sales sat at 348.9% which means the market grew by a decent 1% during the third quarter.
Samsung continued to lead the segment with shipments of 78.9 million devices across the three months. This number is up from 71.3 million units in Q3 2018 and represents a very impressive annual growth of 11%. According to Canalys, the updated Galaxy A series is proving extremely popular across the globe while the Galaxy Note 10 series is currently outselling last year’s Galaxy Note 9 by more than 5%. Samsung itself hasn’t provided specific flagship sales numbers but it did confirm the popularity of its Galaxy Note 10 devices.
Huawei defied its US trade ban and closed in on Samsung
Behind Samsung in second place is, once again, Huawei. The Chinese giant continued to battle a US trade ban throughout the quarter but was ultimately unstoppable. Its shipments grew an incredible 29% from 51.9 million to 66.8 million units, putting it just 12.1 million sales behind arch-rival Samsung.
Huawei’s strong performance was underpinned by an incredible 66% growth rate in China but it turns out the brand also improved its overseas sales. International shipment volumes increased from 21.5 million units in the second quarter to 25.3 million during the third. The popularity of low-end models such as the Huawei P30 Lite, which sold 3 million units, is the primary reason for this but Canalys warns the company might not be able to replicate this success in the current quarter.
The iPhone 11 saved Apple last quarter
The top-three was completed by Apple who, rather unsurprisingly, experienced yet another sales decline. During the quarter, it sold 43.5 million iPhones, a decline of 7% from the 46.9 million units it sold in Q3 2018.
Canalys says weak iPhone XR, iPhone XS, and iPhone XS Max performance was the main contributing factor although the situation could have been much worse. As it turns out, Apple’s decision to release three new iPhones in September combined with each model's popularity significantly boosted the company’s total shipment numbers for the quarter.