The iPhone 11's performing so well it's almost beating Apple's expectations

The iPhone 11's performing so well it's almost beating Apple's expectations
The iPhone 11 has been on sale for almost one month and all signs point towards a surprisingly fantastic start. So much so that it could soon exceed Apple’s best-case scenario sales estimates.

Apple is now targeting 75 million iPhone shipments


Earlier this month, CEO Tim Cook revealed the iPhone 11 series was off to a “very strong start.” No further details were provided but a report by Bloomberg suggests the success is largely down to the iPhone 11’s price tag – it starts at $699 rather than $749 like last year’s iPhone XR – and a huge group of customers still using older iPhone models.

As pointed out by the publication, the arrival of the iPhone 6 in 2014 and iPhone 6s in 2015 led to a record upgrade cycle. Some of these customers have since purchased newer devices but a huge portion of the user base is still rocking an iPhone that’s between four and five years old and, therefore, facing several inevitable issues like a lack of software support and compatibility with modern Apple services, slower processors, and aging batteries.

These factors are what’s driving an entirely new upgrade boom this year that’s already forced Apple to revise its iPhone 11 orders. Specifically, the Cupertino-based giant has recently asked global suppliers to target shipments of 75 million units for 2019 rather than the initial estimate of 70 million iPhones. This represents the high-end of Apple's early targets and means iPhone 11 demand is close to surpassing the company's expectations.

According to sources familiar with the matter, the regular iPhone 11 priced at $699 is leading the way in terms of sales due to its aggressive pricing. The 5.8-inch iPhone 11 Pro has also proven to be a surprise hit among customers because of the third rear camera and extended battery life, with Apple itself still struggling to keep up with demand – orders in some markets won’t ship until early or mid-November.

The iPhone SE2 should help maintain strong sales in early 2020


Demand for the iPhone 11 Pro is expected to drop off as we move in to 2020 but sales of the regular iPhone 11 should remain pretty steady. In fact, the smartphone will probably be crowned the best-selling smartphone globally during the first six months of 2020 like its predecessor was this year. Speaking of bestsellers, the iPhone 11 Pro might make an appearance in the bottom half of the top 10 and could potentially be joined by the upcoming iPhone SE2 which is on track for release in late March.

The smartphone, which will be a spiritual successor to the original iPhone SE and a more direct replacement for the aging iPhone 8, is reportedly going to arrive powered by the Apple A13 Bionic that’s currently found inside the iPhone 11 series instead of the Apple A11 Bionic used inside the iPhone 8. This should be paired with 64GB of storage and 3GB of RAM. Also to be expected is a 4.7-inch LCD display sans 3D Touch paired with thick bezels and a physical home button which incorporates Touch ID. This might also be accompanied by the same 7-megapixel selfie snapper and 12-megapixel rear camera found on the iPhone 8, although these details are yet to be corroborated. 

Reliable analyst Ming-Chi Kuo believes the iPhone SE2, which should be sold in Space Gray, Silver, and Product Red, will be a “key growth driver” for Apple next year thanks to a predicted price tag of just $399. Suppliers have reportedly been asked to prepare for production of up to four million units per month in a bid to help Apple achieve its sales goal of between 30 and 40 million iPhone SE2 shipments by the end of 2020.

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66 Comments

1. darkkjedii

Posts: 31529; Member since: Feb 05, 2011

Apple released some nice phones this year. We can nitpick it (I sure have), cause it can always be a little better, but it’s an overall great device. I’d like to see a bit better multitasking, and I’d love to see the Pencil work with it, but the device is on point, and the cameras are spectacular.

19. sgodsell

Posts: 7514; Member since: Mar 16, 2013

These reports are forgetting a few major factors. Lowering the price is one thing for the iPhone 11. However Apple has killed off a number of things like TouchID, 3D Touch, and uniform displays (notch, or bite mark on the display). Apple doesnt give its customers a choice. You want a new iPhone, then get use to not using a finger print scanner, 3D touch, and enjoy looking at that screen cut out. Thats Apple forcing that stuff on you, period.

21. kiko007

Posts: 7520; Member since: Feb 17, 2016

I see you're still spreading your usual FUD. Things never change much around here.

22. joshuaswingle

Posts: 644; Member since: Apr 03, 2018

How is that any different to Samsung forcing the in-display fingerprint on you with its 2019 flagships? Or the punch hole? or the curved edges?

28. midan

Posts: 3097; Member since: Oct 09, 2017

Exactly! Such a stupid comment when the same applies to every company

30. sgodsell

Posts: 7514; Member since: Mar 16, 2013

Joshua I am surprised that you of all people who are suppose to look at, and actually review smartphones in general, then you should know that Samsung still makes other new smartphones models that don't have any holes or curved edges. I noticed that you put the word flagship in there to try and cover your @$$. But Samsung, unlike Apple makes all kinds of new models every year. Apple only makes a tiny few each year. If you can be honest and ask this question Joshua. Does Samsung still make and sell new smartphones that don't have a curved edge display, or punch holes? If you answered yes, then what your saying is its okay for Apple to limit your iPhone model choices, and the features that Apple will include on those iPhone models. Samsung as you might be aware of actually creates over 40 different models each year. Something that Apple just doesnt want to do, because profit margins is all Apple cares about. Not what people actually want. Wow, just wow Joshua.

34. joshuaswingle

Posts: 644; Member since: Apr 03, 2018

I mentioned the word 'flagship' because that's the only fair way to compare devices from the two companies – iPhones are premium devices and their equivalent in Samsung's range is the Galaxy S/Note. The fact Samsung produces a whole range of other devices is totally irrelevant. If somebody's looking to purchase a premium Samsung flagship they aren't suddenly going to buy a Galaxy A phone because they don't like the punch hole. They'll either deal with it because there are no other options or buy a smartphone from a different company. Apple customers are no different. At no point is anybody forcing you to buy an iPhone with Face ID. You either deal with it or get a phone from a different brand. It's that simple.

36. sgodsell

Posts: 7514; Member since: Mar 16, 2013

Then Apple customers need to take a look at that OnePlus companies motto. "Never settle". Because when you settle, you have now told, and given Apple permission to hold back on new options, or features. Like no finger print scanner under the display. Or only 4 gb of ram, 64 gb of storage for a base, no ToF cameras, no USB-C, and much more. Try and remember Apple is trying to give its customers as little as possible to maximize profits. Apple knows this as well. If you think otherwise, then your oblivious to whats going on.

37. midan

Posts: 3097; Member since: Oct 09, 2017

” Like no finger print scanner under the display.” I’m still waiting the answer where i can get galaxy s10 with 3D face recognition? ” Try and remember Apple is trying to give its customers as little as possible to maximize profits. ” Apple is trying to give majority of customers what they want and what they would benefit most. That’s exactly what they did with new iPhones

39. joshuaswingle

Posts: 644; Member since: Apr 03, 2018

Every company tries to give its customers as little as possible to maximize profits. If they aren't in the smartphone segment it's because they're trying to entice customers and monetize them in some other way. Xiaomi, for example, limits its smartphone profits to 5% but offers a range of other products internationally and multiple services in China. Sure, it'd be cool if iPhones had more than 64GB of storage as standard or USB-C but iOS and compatibility with the Apple ecosystem is still a huge plus for millions of people across the globe. It's not about never settling, it's just about choosing what device is right for you. Sometimes, the specs sheet isn't everything.

40. mackan84

Posts: 609; Member since: Feb 13, 2014

Who are you (sgodsell) to judge what consumers want? Maybe what you consider important isn’t by the majority? Sales will always give the best answers. If apple sells more iPhones this year then the last, they did a better job this year. Right or wrong?

42. midan

Posts: 3097; Member since: Oct 09, 2017

Nailed!

46. Vancetastic

Posts: 1699; Member since: May 17, 2017

Says the guy that thinks Android users are "settling"...

43. Alcyone

Posts: 533; Member since: May 10, 2018

They did a good job this year around, giving them that. The numbers will be mixes with seen and unforeseen buys. People break (permanently) on accident a Iphone. Need a new phone to replace it. But, initially had no plans to purchase said new phone. Does that count as an expected sell? Fyi, this excludes the use of Applecare or possible warranty. Just a curious thought.

48. Vancetastic

Posts: 1699; Member since: May 17, 2017

You hate Apple. You've admitted this. What I want to know is...what is your goal here? Trust me, we all know how you feel.

50. Vancetastic

Posts: 1699; Member since: May 17, 2017

It's not different. He just really hates Apple. Easy solution for these guys would be to simply not buy their products, but whatever.

26. Jrod99

Posts: 776; Member since: Jan 15, 2016

Does a old skool tech expert want to chime in or is he banned again?

29. joshuaswingle

Posts: 644; Member since: Apr 03, 2018

He’s banned again

31. sgodsell

Posts: 7514; Member since: Mar 16, 2013

Read above Joshua.

33. midan

Posts: 3097; Member since: Oct 09, 2017

Thumb up, the atmosphere here been lot better after he got banned. He was basicly biggest bully in this site, he even admitted that to me when i asked what his problem is. I still can’t believe he was old man, or maybe it was just his role.

35. joshuaswingle

Posts: 644; Member since: Apr 03, 2018

Yeah, I agree! It's been much more positive in recent weeks.

38. whatev

Posts: 2396; Member since: Oct 28, 2015

Omg Joshua is killing Samsung trolls as It should be done, please delete this guy’s account too like you did with Techie, this site will be even much more peaceful

49. Vancetastic

Posts: 1699; Member since: May 17, 2017

Are you ready to do the same for Apple trolls? Fair is fair, right? I know I sure could do with less fanboy nonsense from both sides.

52. whatev

Posts: 2396; Member since: Oct 28, 2015

Did you see how and why techie was banned? He literally lost it and was attacking and saying nonsense like the psycho he is

56. Vancetastic

Posts: 1699; Member since: May 17, 2017

I'm well aware of his...whatever it is. It doesn't excuse anyone else.

54. maherk

Posts: 6999; Member since: Feb 10, 2012

Vancetastic, while I understand your frustration with fanboys from both camps, Techie should've been banned a long time ago, since he gets personal with his attacks, and sgodsell has lost it as of late and is already throwing personal insults towards anyone who disagrees with him. Apple fanboys are no angels either, but I don't mind reading their stupid comments as long as they don't start insulting other people's families.

55. Vancetastic

Posts: 1699; Member since: May 17, 2017

I think it's funny how fanboys will pile on when speaking of an opposing fanboy, while ignoring those on their side that do exactly the same thing. Techie was the absolute worst, for sure. I got the feeling that he took himself rather seriously...and sgodsell is much the same.

61. maherk

Posts: 6999; Member since: Feb 10, 2012

Exactly, they don't see their hypocrisy when they complain about fanboys from the other camp. Or like when they complain about commenting on an iPhone's article, but are always the 1st to comment and troll on other brands' articles.

62. Vancetastic

Posts: 1699; Member since: May 17, 2017

Then there are those here that are quick to jump all over an Android troll, and even call them and their comments "stupid", etc, yet are strangely silent when an Apple troll goes off the rails...while I've seen several Android users condemn people like Techie. Odd.

63. maherk

Posts: 6999; Member since: Feb 10, 2012

I believe you are talking about the troll below me. He's always mad when an android fan criticizes Apple, asking them to respect people's choices and stop commenting under Apple's articles, yet defending the worst breed of Apple fanboys. Anyways, you'll never win an argument with fanboys in general.

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