Pope lights up the world's largest Christmas tree with Android, Sony's product placement reaches new heights

Pope lights up the world's largest Christmas tree with Android, Sony's product placement reaches new heights
Say what you will about the fate of Sony's Android tablets, but the company surely knows how to make a product placement, as numerous movies can confirm.

This time a Sony Android tablet was given to the Pope Benedict XVI himself, for the holy task of lighting up the world's largest Christmas tree setup, which is located in Gubbio, Italy.

The tree consists of hundreds of trees growing on the slopes of Mount Ingino, decorated with miles of Christmas lighting. It spans on 130 000 meters square, with a giant comet on the top of the mountain taking a thousand of those in itself. From the press release:


The Vatican press release doesn't specify if it was a Sony Tablet S, but putting "Tablet" and "Android" in quotes smells Android rookie to us, we've seen the Pope play with an iPad before to send his first tweet.

source: News.va via Pocket-lint

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12 Comments

1. bloodline

Posts: 706; Member since: Dec 01, 2011

Daniel P, why do you even feel the need to mention the Ipad ? whats the point in what your saying ?

2. SleepingOz unregistered

why does a troll troll?

3. Dmann

Posts: 165; Member since: Oct 17, 2011

Maybe the pope realized that he could have only one religion. Catholicism.

4. Commentator

Posts: 3722; Member since: Aug 16, 2011

Daniel, that last sentence makes no grammatical sense.

5. jdrevolution

Posts: 87; Member since: Oct 07, 2011

And because the Pope used it, it is now ok for all those devout catholics to buy one and use and not worry about the devil. (If that actually works as a marketing campaign I'm going to laugh really hard)

10. bbstorm2435

Posts: 37; Member since: Oct 21, 2009

Yes because we follow everything the pope says and does. How little you know about religion...

11. jdrevolution

Posts: 87; Member since: Oct 07, 2011

Joke? Missed. But It could still be clever marketing if done correctly. Imagine the commercials!! It would be hilarious.

6. jackhammeR

Posts: 1548; Member since: Oct 17, 2011

Can I confess via face time? Ups, sorry, it's not about ipad

7. ZEUS.the.thunder.god unregistered

" we've seen the Pope play with an iPad before to send his first tweet." iphonearena

8. rendHELL

Posts: 304; Member since: Nov 09, 2011

Daniel P = ifan?? damn i though this web was neutral??? what was the last sentence for??? to start a flame???

9. rf1975

Posts: 264; Member since: Aug 01, 2011

He has the right to mention iPad, XOOM or Kindle fire on his article. He did not tell anything bad here or anything against to Android. I think android fans will be happy if the writer mention Galaxy Tab here. Most of the android fan boys criticism about the article here are baseless. I am a regular reader of PA. In my experience android fan boys are more adamant than ifanboys. I am asking from all fanboys, please don't make bad impression about this nice site (by posting your baseless comments) among young reader who come here to get knowledge about technology.

12. nickjjay

Posts: 79; Member since: Oct 10, 2011

This was a great story!

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