Phones in 2012: the year in numbers

Phones in 2012: the year in numbers
The world is a huge place, but there is one thing nearly all of it has in common - cell phones. In 2012, nearly 94% of all people, or 6.7 billion had mobile subscriptions. Unique mobile users stood at 4.3 billion and there were 5.3 billion phones in use.

Huge numbers.

What’s more interesting is that for a lot of those people the phone was also a portal to the Internet, a first camera, and so on, and so on.

All of those amazing facts are summarized in the upcoming 2013 Tomi Ahonen Almanac, but some of the numbers are already out. Take a look at those right below, and let them sink in.

GLOBAL MOBILE NUMBERS
  • Human population . . . . . . . . . 7.1 Billion
  • Mobile subscriptions . . . . . . . 6.7 Billion is 94% per capita
  • Unique Mobile Users . . . . . . . 4.3 Billion is 61% per capita
  • Handsets in use . . . . . . . . . . 5.3 Billion
  • Smartphones . . . . . . . . . . . . 1.3 Billion is 25% of all handsets
  • 3G Connections . . . . . . . . . . 1.3 Billion is 19% of subscriptions and 25% of handsets
  • WiFi users on mobile . . . . . . 1.1 Billion is 16% of subscriptions and 21% of handsets
  • SMS active users . . . . . . . . . 5.6 Billion is 83% of subscriptions
  • Voice call users . . . . . . . . . . 5.4 Billion is 81% of subscriptions
  • Camera users . . . . . . . . . . . 4.8 Billion is 72% of subscriptions
  • Mobile Ad audience . . . . . . . . 4.0 Billion is 60% of subscriptions, is 56% of planet
  • MMS active users . . . . . . . . . 2.9 Billion is 43% of subscriptions and 60% of cameraphone users
  • News active users . . . . . . . . . 2.3 Billion is 34% of subscriptions
  • Browser (including WAP) . . . . 2.1 Billion is 31% of subscriptions and 84% of all internet users
  • Premium SMS . . . . . . . . . . . 1.9 Billion is 28% of subscriptions and 34% of all SMS users
  • HTML browser 'real internet' . . 1.5 Billion is 22% of subscriptions and 60% of all internet users
  • Search on mobile . . . . . . . . . 1.3 Billion is 19% of subscriptions and 62% of mobile browser users
  • Gamers (download/browse) . . 1.2 Billion is 18% of subscribers and 57% of mobile browser users
  • Apps downloaders . . . . . . . . . 1.2 Billion is 18% of subscribers
  • Social Networking . . . . . . . . . 1.1 Billion is 16% of subscribers and 53% of mobile browser users
  • Ringback tone subscribers . . . 1.0 Billion is 15% of subscribers

source: Tomi Ahonen Almanac 2013

FEATURED VIDEO

18 Comments

1. Lawliet

Posts: 160; Member since: Jul 02, 2012

What is unique mobile user ?

2. Firedrops

Posts: 254; Member since: Sep 06, 2011

That means that the number stated counts people with multiple subscriptions as only one entry. e.g. Mr Smith has a phone contract in Canada, and concurrently one in USA. It is counted as only one.

6. Cynipap999

Posts: 138; Member since: Nov 15, 2012

Sounds like Mr. Smith has an iPhone and, since one iPhone equals ½ a regular Smartphone, two halves make a whole. Maybe Mr. Smith should go to Washington and seek fairer legislation to better account for his partial statistics so he's not forevermore considered incomplete??

17. XPERIA-KNIGHT unregistered

hahaha good humor lol

18. Nadr1212

Posts: 741; Member since: Sep 22, 2012

A unique Mobile user is me!!! DUHH!!!!?!!!!

3. johnnh

Posts: 37; Member since: Dec 18, 2012

unique person, in most developed countries they are 5 phones per person

4. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

Everything in billions and counting...wow!!

5. Cynipap999

Posts: 138; Member since: Nov 15, 2012

How does this study factor and quantify the Trillions of iPhone users around the world who can only use wi-fi and, therefore, do not have Mobile Subscriptions because they only use mobile hotspots set up by 3rd parties?

14. Commentator

Posts: 3722; Member since: Aug 16, 2011

iPhones can definitely use cellular data. I actually know a lot of people with iPhones that also have mobile subscriptions. I can't believe that you don't know this. Granted, it's possible that you're being sarcastic, but that's pretty hard to believe since nobody is ever sarcastic on the internet.

7. Tsepz_GP

Posts: 1175; Member since: Apr 12, 2012

Incredible :o quite scary how far the mobile phone has come in the last decade, yet so many companies just dont get how crucial it is to gain an understanding and skills in digital marketing, especially for mobile.

8. Thephonegeek

Posts: 118; Member since: Nov 22, 2012

Only two days left and "2012" film will be moved to comedy genre.

15. Commentator

Posts: 3722; Member since: Aug 16, 2011

Or the historical documentary genre.

9. apexKBC

Posts: 92; Member since: Dec 10, 2012

wow! im gonna die!!!!!!!!!!!!!!!!!!!!!!

10. rupeshwar

Posts: 5; Member since: Aug 08, 2012

Human population . . . . . . . . . 7.1 Billion That includes kids too. So Mobile subscriptions per capita must be more.

11. The_Innovation

Posts: 648; Member since: Jul 18, 2012

Quite a way to keep check on everyone. We have made it easy for them ;)

12. adnankhan

Posts: 5; Member since: Dec 12, 2012

Interesting statistics. I was hoping the article would give the numbers of each kind of phones sold this year. Adnan

13. iDroid8

Posts: 155; Member since: Oct 16, 2012

Just 81% of people use their phones for voice calls Why do the others own them? To check the time?

16. Commentator

Posts: 3722; Member since: Aug 16, 2011

Well yeah, you can get a cell phone for about the same price as a cheap watch these days.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.