Microsoft has license on Nokia brand, but unsure about using it

Microsoft has license on Nokia brand, but unsure about using it
When Microsoft first announced that it would be buying Nokia Devices & Services, we learned early on that part of the acquisition would give Microsoft the right to use the Lumia and the Asha brands. Another caveat of the deal gave Microsoft a 10 year license to also use the Nokia brand, but it seems that Microsoft is still unsure whether or not it will use the Nokia brand.

Greg Sullivan, Director of Windows Phone, spoke with CNET at MWC recently, and he confirmed that Microsoft will definitely be using the Lumia brand once the sale is completed. The odd thing is that he refused to confirm whether or not Microsoft would use the Nokia branding, although a separate Microsoft spokesman did say that the Nokia division will continue to make devices with the Nokia branding. Maybe Sullivan didn't want to speak incorrectly, but it does leave some odd ambiguity in the situation.

Microsoft is also very confident that having Nokia in-house will actually bolster Microsoft's relationship with other manufacturers rather than cause concern. Microsoft didn't really elaborate on that claim, but it is certainly possible that this will be good for the whole ecosystem. It occurs to us that with Nokia as part of Microsoft, there shouldn't be any more exclusive software deals for Nokia, which had given Nokia quite a lot of power. 

source: CNET

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44 Comments

1. sprockkets

Posts: 1612; Member since: Jan 16, 2012

Weird, I thought they were forbidden to use the Nokia brand.

2. PapaSmurf

Posts: 10457; Member since: May 14, 2012

They should stick to both. Nokia Lumia ____ sounds better than Microsoft Lumia.

5. ihavenoname

Posts: 1693; Member since: Aug 18, 2013

sprockkets: Nokia brand name, if I remember right, can be used by M$ until 2017. Also the real Nokia in Finland can't make mobile devices with Nokia name until 2017. Anyone who knows better can correct me.

7. corporateJP

Posts: 2458; Member since: Nov 28, 2009

I will then, LOL. Microsoft can use Nokia branding on feature phones for ten years following the finalization of purchase. You're mostly right on the other part, though. Nokia is forbidden for two full years after finalization of purchase to produce smart phones. As I said before, this could get weird if MS is making Nokia basic devices in two years and Nokia starts making smart phones again, then you have two different companies making Nokia devices.

17. florad

Posts: 4; Member since: Jan 21, 2014

I've read nokia microsoft deal at lest 10 times; there is no interdiction for nokia to build smartphones after the deal. The only interdiction is to use nokia name on smartphones. You can do a search and after that, correct me please.

28. boosook

Posts: 1442; Member since: Nov 19, 2012

Oh, come on! They sold EVERYTHING they had to Microsoft, and this includes: factories, know-how, engineers and developers, and patents. What do they have now? A big NOTHING. How could they start building phones again if they don't have an OS, don't have any patents and don't have the people who knew how to make phones? It simply won't happen. We knew it from the beginning: we knew that Microsoft would ditch the Nokia brand and would make only Microsoft Lumias. There will be those hybrid Nokia-Android-Microsoft phones at the beginning, but in a couple of years everything will run WP and be Microsoft branded. And Nokia WON'T come back to the handset market in 2017, because they won't have the resources to do it.

44. nokia12

Posts: 610; Member since: Nov 19, 2013

@Michael H. Somebody Explain To me please.. The deal mentioned that microsoft has acquired the right to use Nokia branding for 10 years On FEATURE PHONES !! FEATURE PHONES !! FEATURE PHONES... not on smartphones.. they cannot use Nokia branding On smartphones... i think this is what the article wanted to refer that microsoft is still unsure to use nokia Branding because it is unsure whether to sell Feature phones or not... "Microsoft has agreed to a 10 year license arrangement with Nokia to use the Nokia brand on current Mobile Phones products. Nokia will continue to own and maintain the Nokia brand. Under the terms of the transaction, Microsoft has agreed to a 10 year license arrangement with Nokia to use the Nokia brand on current and subsequently developed products based on the Series 30 and Series 40 operating systems - See more at:http://press.nokia.com/2013/09/03/nokia-to-sell-devices-services-business-to-microsoft-in-eur-5-44-billion-all-cash-transaction/#sthash.Rzx4eAK6.dpuf"

41. nokia12

Posts: 610; Member since: Nov 19, 2013

@Michael H. Somebody Explain To me please.. The deal mentioned that microsoft has acquired the right to use Nokia branding for 10 years On FEATURE PHONES !! FEATURE PHONES !! FEATURE PHONES... not on smartphones.. they cannot use Nokia branding On smartphones... i think this is what the article wanted to refer that microsoft is still unsure to use nokia Branding because it is unsure whether to sell Feature phones or not... "Microsoft has agreed to a 10 year license arrangement with Nokia to use the Nokia brand on current Mobile Phones products. Nokia will continue to own and maintain the Nokia brand. Under the terms of the transaction, Microsoft has agreed to a 10 year license arrangement with Nokia to use the Nokia brand on current and subsequently developed products based on the Series 30 and Series 40 operating systems - See more at:http://press.nokia.com/2013/09/03/nokia-to-sell-devices-services-business-to-microsoft-in-eur-5-44-billion-all-cash-transaction/#sthash.Rzx4eAK6.dpuf"

27. akki20892

Posts: 3902; Member since: Feb 04, 2013

Yes u r correct, But beginning of 2016 Nokia can make device with Nokia name.

13. Skoms

Posts: 118; Member since: Feb 03, 2014

Elop the flop

22. papss unregistered

Skoms the scumbag

30. Skoms

Posts: 118; Member since: Feb 03, 2014

nokia is not nokia anymore,noopeness with microsoft

33. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

Why can't you just be normal like all the other trolls?... ..................... You're in a league of your own, sister...

32. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

This guy can't even speak his own language... Lol!!

23. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

They won't call it a MS Lumia... Even the most crazed MS fans wouldn't agree with that... They should keep it Nokia Lumia, and use Nokia to make the Lumia brand more popular, then just call it Lumia. ................... I wouldn't mind if my phone said MS on it but only really small on the back of the device... Really subtle..

43. nokia12

Posts: 610; Member since: Nov 19, 2013

@Michael H. Somebody Explain To me please.. The deal mentioned that microsoft has acquired the right to use Nokia branding for 10 years On FEATURE PHONES !! FEATURE PHONES !! FEATURE PHONES... not on smartphones.. they cannot use Nokia branding On smartphones... i think this is what the article wanted to refer that microsoft is still unsure to use nokia Branding because it is unsure whether to sell Feature phones or not... "Microsoft has agreed to a 10 year license arrangement with Nokia to use the Nokia brand on current Mobile Phones products. Nokia will continue to own and maintain the Nokia brand. Under the terms of the transaction, Microsoft has agreed to a 10 year license arrangement with Nokia to use the Nokia brand on current and subsequently developed products based on the Series 30 and Series 40 operating systems - See more at:http://press.nokia.com/2013/09/03/nokia-to-sell-devices-services-business-to-microsoft-in-eur-5-44-billion-all-cash-transaction/#sthash.Rzx4eAK6.dpuf"

42. nokia12

Posts: 610; Member since: Nov 19, 2013

@Michael H. Somebody Explain To me please.. The deal mentioned that microsoft has acquired the right to use Nokia branding for 10 years On FEATURE PHONES !! FEATURE PHONES !! FEATURE PHONES... not on smartphones.. they cannot use Nokia branding On smartphones... i think this is what the article wanted to refer that microsoft is still unsure to use nokia Branding because it is unsure whether to sell Feature phones or not... "Microsoft has agreed to a 10 year license arrangement with Nokia to use the Nokia brand on current Mobile Phones products. Nokia will continue to own and maintain the Nokia brand. Under the terms of the transaction, Microsoft has agreed to a 10 year license arrangement with Nokia to use the Nokia brand on current and subsequently developed products based on the Series 30 and Series 40 operating systems - See more at:http://press.nokia.com/2013/09/03/nokia-to-sell-devices-services-business-to-microsoft-in-eur-5-44-billion-all-cash-transaction/#sthash.Rzx4eAK6.dpuf"

3. Johnnokia

Posts: 1158; Member since: May 27, 2012

I wish to see Nokia Finnish brand back independently and strongly in 2016. Away from the nasty microbitch.

6. ihavenoname

Posts: 1693; Member since: Aug 18, 2013

IDK, they sold all mobile device stuff, so the independent Nokia is just networking company, with HERE and some software developing.

8. corporateJP

Posts: 2458; Member since: Nov 28, 2009

Yeah...but you forgot about the sh*tload of patents they still own and will continue to govern.

11. brrunopt

Posts: 742; Member since: Aug 15, 2013

Most phone related patents were either sold or licenced with a buy option an the end to Microsoft

14. corporateJP

Posts: 2458; Member since: Nov 28, 2009

I'd check again on that "most" part. There is a large cross-licensing deal that will go into place, however, most patents will stay in-house at Nokia.

16. corporateJP

Posts: 2458; Member since: Nov 28, 2009

25. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

that doesnt show the whole deal though just a comment on it. Though it shows that after 10yrs MS can perpetually license them, which they will. I wish however they would show the whole outline, as far as we know, it is very broad strokes. We dont know if some none, this or that patent can be bought by MS or if MS has first rights to buy if Nokia does sell the patents.

37. corporateJP

Posts: 2458; Member since: Nov 28, 2009

Nokia is not selling all the patents, only licensing them. A big part of the deal to go through was for Nokia to keep most of the patents in-house. Nokia reps and spokespeople have come out on record saying that the companies intent was to keep, license, and protect the patents from the get-go. MS didn't want to pay the full price to take on the portfolio, period. Nokia's patents alone are a fortune.

19. Johnnokia

Posts: 1158; Member since: May 27, 2012

According to the contract, Nokia could produce cellphones again after December,31, 2015.. People love Nokia and not Microsoft.

31. florad

Posts: 4; Member since: Jan 21, 2014

Did you read the contract? Here is the part you wrote about it: "Upon the closing of the transaction, Nokia would be restricted from licensing the Nokia brand for use in connection with mobile device sales for 30 months and from using the Nokia brand on Nokia's own mobile devices until December 31, 2015." Is there any interdiction for Nokia to build smartphones?

38. corporateJP

Posts: 2458; Member since: Nov 28, 2009

Dude, you're rolling the cart in front of the horse here, so are a lot of other people. Nobody said Nokia WILL make smart phones again after the noncompete is up, only speculation. You'll have the better part of two-years to wait and see what they do...

20. florad

Posts: 4; Member since: Jan 21, 2014

IMHO Nokia is microbitch.

4. DontHateOnS60

Posts: 872; Member since: Apr 20, 2009

Think of Nokia as an Xbox type brand within MSFT.

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