KGI's Ming-Chi Kuo: Apple shipped 73 million iPhones in Q4


KGI Securities analyst Ming-Chi Kuo is well connected when it comes to Apple. So when he makes a forecast, those interested in Apple need to listen. Kuo recently whipped out his trusty abacus and estimated that 73 million iPhones were shipped during the final three months of the year. That would be a 43.1% year-over-year increase, and an 85.4% increase sequentially from Q3.

Kuo's first quarter 2015 estimate calls for shipments of 61.6 million iPhones. That would represent a 41% gain year-over-year, and a 15.6% decline sequentially from the fourth quarter. But that decline would be coming off the extremely bullish fourth quarter figure, which means that for all intents and purposes it can be ignored. The more pertinent number would be the yearly comparison.

As for the Apple iPad, to show you how rough things have been in the tablet sector, Kuo says that Apple shipped 21.4 million slates in the fourth quarter. While that is up a whopping 73.8% from the third quarter, it is actually a decline of 17.8% from the previous year's fourth quarter. For the first quarter of 2015, he sees iPad shipments of only 10.1 million units. That would be a decline sequentially of 52.7% from Q4 and 38% from last year's opening quarter. Larger screened phones (like the Apple iPhone 6 Plus) are putting a damper on tablet sales industry wide.

Lastly, the analyst sees Apple launching the Apple Watch in March, and with only weeks to sell the timepiece for inclusion in first quarter figures, he is estimating shipments of 2.87 million watches for the period that ends in March.

source: AppleInsider

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35 Comments

1. Derekjeter

Posts: 1487; Member since: Oct 27, 2011

I have to say that I'm not surprise of the decline iPad sales. I still have my iPad 3 and 4 and the iPad mini 1 and 2. I don't see my self buying a new any time soon. I won't buy cuz even though their only a couple of years old they still work like champs. I bought my daughters Galaxy Tab 3 and after 6 months one stopped charging and the other couldn't read the SIM card for her movies. Apple products just work.

5. darkkjedii

Posts: 31032; Member since: Feb 05, 2011

Agreed DJ, my and wifeys mini 2's are still beasting, no need to upgrade. Apple shot themselves in the foot, by making too good a tablet lol.

34. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

How so? They still are getting the money no matter which size you buy. They will simply lower production on what isn't selling.

8. jdoee100

Posts: 334; Member since: Jun 04, 2013

ipads sales declined because apple didn't come up with anything worthwhile. If iphones hadn't followed the note series, their iphone sales would've been like the ipads. ipads sales will get a similar boost later when ipads get their version of the s-pen. "Apple products just work," more like apple products just follows. Apple used to lead the industry, but now apple just seems to follow. New leader in town!

11. Iodine

Posts: 1480; Member since: Jun 19, 2014

If that's the reason, why the note series sales are imploding ? Bacause people are buying the 6 Plus.

13. jdoee100

Posts: 334; Member since: Jun 04, 2013

Note series sales are imploding? LOL, yeah, like how the 6+ sales are imploding, only better. I don't know where people get these ideas. Samsung is supposely in trouble, yet they're the undisputed number 1 smartphone company in the world. Samsung is losing big time in the smartphone business, yet they make billions, not every year but every quarter!

14. Iodine

Posts: 1480; Member since: Jun 19, 2014

Yeah absolutelly, Apple supposedly went from 0 to 16 millions of Plus sales in just One single quarter with a competition so hard that many people thought it was impossible for Apple to be sucessfull in the Plus market. Samsung *shipped* 40 millions of notes over 2 years with virtually no competition. And now their sales are going down as nobody want's to buy their devices. Last quarter they *shipped* some 73,3 millions devices which is some 20% decline in shipments to last year. The mobile division profits were down so much (don't know exactly, but well over 50% less) it's an appocalypse for mobile division. Yeah they are still selling tens of millions of cheap phones, they are still making few billions of profit, but they are also going down, quickly. "Phablet" market doesn't exist anymore, there is just the 6 Plus.

15. jdoee100

Posts: 334; Member since: Jun 04, 2013

Apple is no doubt doing well and making alots of money at it. However, they're doing it by following Samsung's lead. Followers can not lead, and they get crumbs. They can get only so far. As can be seen by their ever shrinking smartphone share over the years and distant #2 standing in the world. Which is why, samsung started leading and doing their own thing.

16. darkkjedii

Posts: 31032; Member since: Feb 05, 2011

Apples business model has never been market share, it's always been profit share, which they lead at. Do your research sir. Also remember, samsung got to where they are in the mobile game, partly by following Apples lead.

17. jdoee100

Posts: 334; Member since: Jun 04, 2013

It doesn't matter whether you're apple or samsung, businesses start to fade without a balanced market and profit share. Market share is just as important as the profit share. Without the market share, profit share will start to fade sooner or later. "Also remember, samsung got to where they are in the mobile game, partly by following Apples lead," which is why apple has been getting bigger share of the profit pie than samsung. With the lead changing, at some point, apple's piece of pie will get smaller and samsung's pie will get bigger.

18. darkkjedii

Posts: 31032; Member since: Feb 05, 2011

Then explain why Apples stock price is at an all time high, and business is so good? Explain why they can't keep iPhones on shelves, and they're selling like hotcakes? They seem to be doing awfully good, to be failing. I say: you're the prototypical Apple hater, doing his Sunday morning hating.

19. mrr82

Posts: 2; Member since: Jan 25, 2015

Guys don't listen to this clueless jdoee. As anyone who has a working Brain knows, Apple has continued to grow, Samsung is on their way to being blackberry, so much so they are considering buying blackberry! Samsung on their S5 launch made 25% more than the year before and sold 30% less (or the reverse 30/25). They tanked on an epic scale and had a 74% drop in mobile profits because of it. Apple has continued to climb even before their new larger phones. The 5S crushed the S5 in sales during the S5's first quarter even though the 5S had been out awhile already! Now Samsung is getting crushed by Apple where it matters, phones that aren't dirt cheap like their Tizen phone they launched in India. Apple is an innovator. They lead by putting out great products of already existing bad concepts. Like Samsung who rushed out their watch to get ahead of Apple. Apple waited patiently mastering it instead of putting out the highest returned item of the year like the first Samsung watch. Samsung doesn't lead. They copy Apple and just make 50 variations of an iPhone which when Apple makes their own variation of their OWN phone you call it copying.

23. darkkjedii

Posts: 31032; Member since: Feb 05, 2011

Damn bro, welcome to the site. The usual crybabies, Maherk, iOSLMFAO, and Gp_Coustoms will be along shortly.

30. Gp_Customs

Posts: 269; Member since: Jan 14, 2015

Hey Darkkkk, what's happening jigga bro? Not all people waiting in line for iPhones this week were homeless men being exploited. Some people were just... actually, as this shows, a lot of people were confused why they were living outside for a phone.  Fight Erupts in Pasadena iPhone Line After Man Hires Homeless to Wait Read more Some were doing it to sell it online for thousands of dollars. Others were being paid to do it. Either way, this outstanding short film by Casey Neistat documents the iPhone lines in New York City, filled with Apple enthusiasts, confused foreigners, and a woman sleeping in a sealed garbage bag. Total madness. Lmfao.

33. darkkjedii

Posts: 31032; Member since: Feb 05, 2011

See post 28

31. Gp_Customs

Posts: 269; Member since: Jan 14, 2015

All this madness for this outdated product. Apple chases the dump users, that's why apple has so much revenue. There are more dump users in this world han smart users. Android ring for the smart advance techs.

24. Gp_Customs

Posts: 269; Member since: Jan 14, 2015

This phone is worth 150$ and the hardware specs are equal or superior, but the Iphone is sold 800$. Moto G Iphone 5s Resolution ————————-720 x 1280 pixels—————– 640 x 1136 pixels Pixel density ————————-329 ppi —————— 326 ppi Camera —————5 megapixels ————————— 8 megapixels System chip —————– Qual. Snapdragon 400———————— Apple A7 with ————– Quad core, 1200 MHz——————– Dual core, 1300 MHz System memory ———————-1024 MB RAM —————————– 1024 MB RAM Built-in storage ———————— 8 GB —————————– 16 GB The Moto G was out 2 months after the 5s. Still 5x the price. Plz Apple lovers, explain why you still buy Iphones, why you still buy s**t in a nice wrapping, why you love to drive a toyota you paid the price of a BMW.

25. Gp_Customs

Posts: 269; Member since: Jan 14, 2015

iPhone users are suckered in by skillful marketing. iPhone users are brainwashed shp, victims of Steve Jobs' reality distortion field. Product announcements, commercials, packaging, TV and movie product placements and other marketing campaigns by Apple have convinced users that it's a better phone. The iPhone's assumed superiority is marketing-driven perception.

28. darkkjedii

Posts: 31032; Member since: Feb 05, 2011

Blah blah blah marketing, blah blah blah distortion field, blah blah blah blah blaaaaaahhhhhhhhhhhhhh blah blah blah.

32. Gp_Customs

Posts: 269; Member since: Jan 14, 2015

Lol Where is your BS, "mehhh, mehhh, mehhh"..? Don't ignore the truth.

26. Gp_Customs

Posts: 269; Member since: Jan 14, 2015

The iPhone is associated with a famous person. Everyone knows who Steve Jobs was, and the founders of Google aren't as famous. Some people are attracted to products associated with a well-known person in a culture of celebrity worship. This effect has been magnified by Jobs' death and the media coverage that followed.

27. Gp_Customs

Posts: 269; Member since: Jan 14, 2015

So Android users: Go easy on the iPhone crowd. Sure, many of them are influenced by marketing, branding, status and all the rest. But let's face it: The iPhone is a great phone, too. And more important, iPhone users' choices are dictated by personality, just like yours are.

29. darkkjedii

Posts: 31032; Member since: Feb 05, 2011

See, like clockwork.

35. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

What competition does Apple really have? They are the only ones with iOS? Samsung actually has competition because they aren't the only OEM with Android devices. Se the difference? Here lets try it this way, suppose IBM was the only computer running Windows, where would the other PC OEM's be without Windows? At the bottom.

9. Cicero

Posts: 1129; Member since: Jan 22, 2014

You are so cheap buying for your daughter a cheap Galaxy Tab 3 comparing with your ipad series. Nothing to complain with. Give her one of yours ipads.

22. Neros

Posts: 1016; Member since: Dec 19, 2014

If you want to compare ipads to tabs, compare them with note, tab pro/s series. Base tab is junk, also I've never had any problems with my premium samsung tablets.

2. wando77

Posts: 1168; Member since: Aug 23, 2012

You deffo have a duff one if it won't read movies off the sim card. Apple just works buddy.... It just works...... especially for simpletons

3. sipha

Posts: 440; Member since: May 12, 2012

Mmh, 16 million iPhone 6 plus sold... i think the Note is still number one tablet!!

4. sipha

Posts: 440; Member since: May 12, 2012

arg, ment to say **phablet**

7. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

I'm thinking it isn't going out on a limb to say the Note 4 didn't hit those numbers, even though it wasn't supply constrained.

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