John Chen said last week that the BlackBerry Priv is getting a price cut in February
During the conference call that followed the release of the earnings report, John Chen made a comment that should warm the hearts (and wallets) of potential Priv buyers. In response to a question posed by RBC Capital Markets analyst Paul Treiber about the pricing and margins expected from the Priv during its life cycle, Chen gave a response that clearly indicated that a price cut for the company's Android slider is on the way. In fact, the CEO even gave us a good idea when to expect BlackBerry to take a whack at the device's price tag.
According to Chen's response, we can expect the Priv to be cut in price around the time of the MWC show in Barcelona. The expo will be held from February 22nd to the 25th. Chen noted that some competitors will be introducing new handsets around the show. He did hint that BlackBerry might be unveiling a "mid-life kicker" that will be introduced for the Priv at that time, but still seemed to be resigned to the fact that a price cut would be necessary around MWC.
One of the phones that we expect to see unveiled around this time is the Samsung Galaxy S7. Samsung is holding an Unpacked event on February 21st, the day before MWC opens, and the company's new flagship will most likely be introduced at that time.
If the high price of the BlackBerry Priv is stopping you from purchasing the handset, be patient. It does appear that a price cut will be taking place in a couple of months.
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