JetBlue first U.S. airline to support Apple Pay for in-flight payments

JetBlue first U.S. airline to support Apple Pay for in-flight payments
Apple Pay has proven to be very popular on terra firma, so why couldn't it be a success in the sky? JetBlue announced today that it will be the first U.S. airline to accept the mobile payment system for in-flight purchases of "premium offerings." The airline notes that most passengers have their handset nearby when buying a snack or an amenity.

JetBlue notes that it offers passengers "EatUp snack boxes and à la carte food options from the EatUp Café, premium beverages, onboard amenities and Even More Space seating." With the Apple iPhone 6, Apple iPhone 6 Plus and soon the Apple Watch, those using Apple Pay can quickly pay for these items.

To help the flight crew accept Apple Pay, 3500 of them will be given an Apple iPad mini with special NFC-enabled cases. Each iPad mini will have a special app called The Inflight Service Assistant pre-installed. The app will give the crew members on each flight access to the passenger manifest and flight data. It also will identify loyalty club members. Using the app, the flight crew can easily identify passengers belonging to either the TrueBlue and Mosaic clubs and wish them a Happy Birthday, for example. JetBlue pilots already use iPads to receive weather information in real-time and to hold flight and safety documents.


source: JetBlue via Phonescoop

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10 Comments

1. fzacek

Posts: 2486; Member since: Jan 26, 2014

The question is, do they also support Google Pay?...

2. Ninetysix

Posts: 2966; Member since: Oct 08, 2012

Nope. Read the entire press release and see if there's any mention of it.

3. alouden unregistered

I think that IS the point fzacek was trying to make. I think Apple Pay is a great tool (though not innovative in the strict sense). And I have nothing against Apple at all. But what kind kind of precedent are we setting if our options in the marketplace for mobile payments are Apple Pay or nothing at all.

5. mrochester

Posts: 1043; Member since: Aug 17, 2014

Well it forces other companies to come up with competitive options.

7. alouden unregistered

True.

9. jeff327

Posts: 87; Member since: Feb 28, 2012

Wrong.

8. jeff327

Posts: 87; Member since: Feb 28, 2012

The answer is yes.

4. jeff327

Posts: 87; Member since: Feb 28, 2012

Apple does a better marketing job than any company in the world. Hence why there are announcements that JetBlue will accept Apple Pay. But Apple pay is a NFC based system so Google Wallet will work and it is confirmed by Jet Blue as well. "This isn’t the only mobile payment system JetBlue will take advantage of, either; Rachel McCarthy, vice president of the inflight experience, has promised that Apple Pay rivals such as Google Wallet will also be available to passengers." Apple does a great job making everyone think that Apple Pay is different and exclusive to all the partners signed up but if the terminal is NFC any payment NFC payment system will work. Apple is the greatest marketing company that this world has ever seen but technology wise they are sometimes ahead of the game, sometimes on par and sometimes behind the game. They succeed by having the ability to make most people and the media think they are doing something that does not exists anywhere else.

6. mrochester

Posts: 1043; Member since: Aug 17, 2014

Apple are very good at getting their message across. It's great, because it opens up technology to the mass market instead of being the relm of the geek.

10. fzacek

Posts: 2486; Member since: Jan 26, 2014

Good post... +1

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