It was another tough month for HTC in May
posted by Alan F. / Jun 03, 2014, 7:21 AM
Revenues for the company declined 4.59% on a sequential basis in May to NT$21.065 billion ($701.4 million USD). Year-over-year, that figure represented a drop of 27.37%. Ever since reporting its first ever quarterly loss in the third quarter of last year, HTC has had a series of rough quarters.
HTC says that May's results were just a blip and is still expecting its positive forecast for the entire second quarter to hold up. In the U.S., the company seems to be troubled by a marketing campaign that is just not grabbing any traction with consumers. Following last year's fiasco that saw HTC pay actor Robert Downey Jr. a reported $12 million for what essentially was one commercial, HTC followed up with actor Gary Oldman starring in new ads for the HTC One (M8). These ads show Oldman saying things like "Blah blah blah blah blah" and "Ask the internet." We have always maintained that successful smartphone ads show off features of the phone in action.
HTC is also dealing with a crowded high-end smartphone market globally. The Samsung Galaxy S5 and the LG G3 are competing for attention in the same niche, along with a phone like the OnePlus One. The latter can be purchased for now by invitation only, offering flagship specs for as low as $299. To get the sales it craves, HTC needs to take a different tact when it comes to marketing its wares, so that it can stand out from the crowd.
Posts: 1482; Member since: Sep 30, 2009
The oldman ad is annoying and a sign of what people think of the m8...
posted on Jun 03, 2014, 7:26 AM 1
Posts: 403; Member since: Nov 05, 2013
Htc has got many problems. First of all, their name sucks. Htconem8 sounds weird. They had many phones with the tag HTC ONE. Huge bezels Ultra crappy camera Pricing Htc got to replace their marketing department and hire a new team. Is it that hard for them to understand these?
posted on Jun 03, 2014, 1:07 PM 0
Posts: 126; Member since: Apr 17, 2011
Nice design is not enough.
posted on Jun 03, 2014, 7:27 AM 5
Posts: 399; Member since: Nov 09, 2013
But it's not just nice. Its beeeaaauttttiiiifullllll!!!!!!
posted on Jun 03, 2014, 7:31 AM 9
Posts: 1586; Member since: Aug 15, 2011
Beeeeeaaaufulll is not enough, it need to be a more complete package. The camera, that bezel need to minimum, bigger battery. Addition, sound crazy but battery need to be easy to be replace. In US, we don't care bc we upgrade all the time since carrier subsidy the phone but not like that else where on planet.
posted on Jun 03, 2014, 10:49 AM 3
Posts: 468; Member since: Oct 24, 2013
samsung kno that not everybody care about built material.. most person wnts to kno what can the phone do....front stereo speakers nahh i have earphone... 4mp cam....seriously... in tmobile the sales dude said the s5 have 4x the cam on the m8.... thats how the public view it.... and the heart monitor on the s5 is a plus... most ppl didnt kno and still dont kno that almost every phone can do that.... so m8 had no chance
posted on Jun 03, 2014, 11:05 AM 3
Posts: 86; Member since: Apr 19, 2012
The M8 is a great phone, the camera is just a letdown...
posted on Jun 03, 2014, 7:27 AM 6
Posts: 200; Member since: Apr 27, 2012
Nothing is gonna happen for them until they lower their prices....they have to realise that they are not doing even remotely as gud as samsung...and still in india m8 costs 25% more than s5...agreed its metal and what not...but they're losing market share and money....might as well make up one...learn from motorola
posted on Jun 03, 2014, 7:28 AM 5
Posts: 290; Member since: May 03, 2012
You are totally right. How many people are there who can spend 48k (800$)? Indian market is for mid-range phones. I think if HTC sold the One m8 at the price of One m7 which is north of 35k (580$) people would atleast consider it.
posted on Jun 03, 2014, 8:14 AM 1
Posts: 357; Member since: May 13, 2012
Yeah the m8 was the most hype phone this year until the info of the camera was revealed to be the same 4 ultra pixel camera. It breaking factor for a lot of customers who prefer better detailed photos instead of better low light photos.
posted on Jun 03, 2014, 7:43 AM 5
Posts: 523; Member since: Dec 07, 2013
Everything was good about the M8 except its camera. Its build quality, design, display, software... everything was flagship grade except for that low res camera. The duo-camera was not as promising as what the competition has brought for their camera department. I'm sorry HTC, you should've learned your lesson from last year. I'm pretty sure everyone could've swallowed the price and its size but not the camera.
posted on Jun 03, 2014, 7:49 AM 6
Posts: 1515; Member since: Jun 03, 2010
Lesson here? Listen to what were your diehard fans or face the consequences. No removable battery or SDCard equals defection. Many of us left for Samsung and now LG is stepping to the plate. Watch and listen. It helps in maintaining a healthy business. Expandable memeory wasn't enough. John B.
posted on Jun 03, 2014, 8:03 AM 2
Posts: 1476; Member since: Oct 26, 2011
The M8 has an SD slot, and yes it is enough. have you even used one? Where they didn't listen was on the camera and that's what is costing them.
posted on Jun 03, 2014, 8:36 AM 3
Posts: 1515; Member since: Jun 03, 2010
I used HTCs faithfully for 7 years. Once they eliminated removable batteries, many as myself, spoke up and complained about it. If you trend the breakdown, this is when HTC started its decline in customers and sales. It is not coincidence nor is it just marketing. HTC tried to follow Apple not realizing that if its followers wanted an Apple product, we would've purchased an Apple product. adding in a memory card slot this time around isn't enough. Sorry. Most HTC users were seasoned cell phone users that have supported the removable battery practice. It just makes sense. Batteries fail and I tire of hearing the argument that "batteries last longer on a charge." There is simply much more than duration. There is on the road battery swapping, maintenance checks, very limited time for going to a service center just for a battery issue. Having to spend far more money in replacing a perfectly good device just for a battery. There are more things on the list as well. Where the rubber meets the pavement, is consumer ease of replacing a known, commonly failed component. If the battery is degrading and not lasting a whole duration, there is a problem and it needs to be looked at for possible swelling. If a sealed battery swells, rather than popping the cover off, it can exert pressure on the mother board causing far more damage. My experience plays the most important aspect in demanding this simple yet logical reasoning. The battery is the most failed component in your device. It should be recognized as such. Do you want to replace your TV remote just because you can't get to the batteries? Stereo remote? I'm trying to help litigate consumer balance, not put it all in the hands of device manufacturers. People need to realize the money carriers and manufacturers are making by forcing consumers into a service center just for a simple battery problem. Narrow minded reasoning is costing you dollars my friend. Even if you have had no problems, you are still paying for this indirectly. Also, would you not carry a spare tire just because you never had a flat? You have a 40% percent chance of having a failed battery issue regardless of no failure before. Stop making excuses for the manufacturers and their plight to market pretty things at the expense of customer advocacy. It's not doing you or the wireless consumer any favors. Samsung is making a killing and LG will be the next one with this simple practice of accessibility to the battery. So yes, it is far more than just an SD Slot. John B.
posted on Jun 03, 2014, 10:53 AM 6
Posts: 3086; Member since: Feb 06, 2013
I also had iPhone 3gs and HTC One X.. Both these devices were turnoff to me because of the unremovable battery. My iPhone 3Gs's battery started to swollen and I couldn't remove it that night, by morning it was big enough to crack the screen. My HTC One X was dropped in a bucket of water I took it out but couldn't remove the battery immediately to prevent short circuits ..the phone couldnt be repaired.. yes removable battery is important for many consumers and I am one of them..
posted on Jun 03, 2014, 9:28 PM 0
Posts: 1515; Member since: Jun 03, 2010
How many mainstream users are going to attempt to replace a non-removable battery on their own? I'll give you a clue; Not many. You having to replace your battery just validates my point that it should be far easier to replace than sealing it. Cost effective. Swap and move on. Simple as that. Perhaps you have all the time in the world to visit service centers for every little thing. I don't. And many of my colleagues don't either. Let us be in control of such a simple proceedure. I can find far better things to spend extra money on rather than handing it over to someone else to do what I should be able to do. Again, quit trying to support what the manufacturers are doing to build revenue off something you should be able to do yourself. I'm here to look out for consumer advocacy. Are you not a consumer? John B.
posted on Jun 05, 2014, 9:23 PM 0
Posts: 4; Member since: Mar 31, 2014
Aside from the camera it is overprice.
posted on Jun 03, 2014, 8:17 AM 1
Posts: 354; Member since: Jan 15, 2014
Didn't really know th price so I looked it up. From T-mobile, purchase outright is 636. It's cheaper than the S5, Iphone 5s, Note 3. Seems inline with other flagships. Just a crap camera that makes it not worth the price. lol
posted on Jun 03, 2014, 8:36 AM 0
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