HTC

HTC getting serious, unveils 'Change' marketing campaign starring Robert Downey Jr.


HTC has just unveiled a new marketing campaign that will feature a series of YouTube, cinema and TV spots starring actor Robert Downey Jr. Called 'Change', the new brand platform is a long-term investment for the troubled Taiwanese manufacturer that will try to get people interested and talking about HTC.

Following the just published 15-second teaser (that makes two of those), a complete, 2-minute spot will air on YouTube on August 15. TV and cinema commercials are scheduled to hit the screens immediately afterwards, so it looks like it'll be pretty hard to miss HTC's marketing message this summer.

After a brutal sales slump that has continued for years, HTC seems convinced that the problem isn't really in the products themselves, but rather - the lack of media presence. Meanwhile, the company's biggest rival, Samsung, has been pouring tons of marketing dollars over its mobile devices, and those investments have obviously produced the results the Korean company has been looking for. With the 'Change' brand platform, HTC will be trying to counter this.


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13 Comments

1. b1acktiger

Posts: 223; Member since: May 19, 2012

Finally, HTC is back for the hunt.

2. tiara6918

Posts: 2263; Member since: Apr 26, 2012

The only reason why htc is loosing marketing share is because they are overshadowed by the aggressive marketing campaign of their opponent. I hope their new strategy will make them back on the track

5. itsdeepak4u2000

Posts: 3718; Member since: Nov 03, 2012

They are slow dear. Marketing team is not good, they need to learn it from Sammy. This is a good move till now after making One.

3. darkskoliro

Posts: 1092; Member since: May 07, 2012

Introducing RDJ is a very good move...a very very good move...

10. darkskoliro

Posts: 1092; Member since: May 07, 2012

Jarvis powered HTC device one day? :D:D

11. MobileCaseReview

Posts: 242; Member since: Feb 10, 2012

That would be awesome. On that alone the phone would sell like crazy.

12. Geezy03

Posts: 43; Member since: Apr 10, 2009

I'd buy one on day 1

13. ShenAlJoker

Posts: 113; Member since: Jul 19, 2013

wake up from ur sleep!!!!!!!!!!!!!!!!!!!!!!!

4. LetsBeHonest

Posts: 1548; Member since: Jun 04, 2013

Good move HTC marketing is the only thing you lack. You develop such high quality,gorgeous looking devices. and RDJ is just so cool a high potential actor for sure & i am a fan too.. Ha ha

6. chocolaking

Posts: 495; Member since: May 22, 2012

Way to Go HTC! keep it up and hope it's the right directiong for your marketing strategy! I ufckinglove my ONE still!!

7. amiroo

Posts: 269; Member since: Sep 03, 2012

big step and maybe push htc to ring with best quality in adv.

8. sonisoe

Posts: 440; Member since: May 06, 2009

good luck htc.. hands down htc one is the best device today...

9. DKMDROID

Posts: 103; Member since: Aug 09, 2011

Now that they have Robert Downey Jr. to do their ads they should consider making an Ironman version of the One or One Max im sure the red and gold paint job would go down well

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