IDC says iOS and Android combined for 87.6% of the 2012 smartphone market

IDC says iOS and Android combined for 87.6% of the 2012 smartphone market
Not like we needed more evidence, but the smartphone market isn't really all that competitive. In reality, it's just a two team race, and in certain respects, both teams are winning. Android has the majority of the market share, and iOS has the majority of the revenue, which are the aims of Google and Apple, respectively. Now, new numbers from the IDC say that iOS and Android combined for 87.6% of the 2012 smartphone market.

According to the IDC shipment numbers, Android had 68.8% market share of smartphones in 2012 with iOS a distant second at 18.8%. Despite being down year-on-year, BlackBerry and Symbian came in third and fourth, while Windows Phone, which almost doubled its shipments, only had 2.5% of the 2012 market share. 

The numbers for Q4 are even more dramatic with Android and iOS combining for 91.1% of worldwide smartphone shipments. BlackBerry still came in third, and Windows Phone was 4th with a big jump of 150% year-on-year. 

source: IDC

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47 Comments

1. wendygarett unregistered

"and iOS has the majority of the revenue, which are the aims of Google and Apple" hehehe love to see this sentence in front of the android fans' faces :p

3. Mxyzptlk unregistered

That's because iOS has the greatest concentration of users and web traffic. That's why revenue is so high for One reason out of many.

8. gmracer1

Posts: 646; Member since: Dec 28, 2012

Wouldn't a lot of Apple's revenue come from iTunes? Gotta pay for music with them, ya know ;-) .......or maybe I'm missing something

13. hepresearch unregistered

Mmmhmmm... is that why the green slice is bigger than the red one by a whole lot?

30. MichaelHeller

Posts: 2734; Member since: May 26, 2011

Actually, that's why Google makes so much ad revenue from iOS devices. Apple makes all of its revenue on the hardware, that's the one and only reason.

12. hepresearch unregistered

Yeah... watch the red explode into the green over the next year. In a few more, the red will be more than half of the whole tomale...

18. tedkord

Posts: 17410; Member since: Jun 17, 2009

Oh, right. It'll suddenly go the other way. IPhone 4 comes out, android grows faster. IPhone 4s comes out, android grows faster. Iphone 5 comes out, android grows faster (to over 70% market share) But, the iPhone 5s is gonna turn it around!

21. hepresearch unregistered

haha... ha... see also: comment #13. see also also: comment #14. =8-P

26. TROLL

Posts: 4851; Member since: Apr 13, 2012

Enjoy and laugh you're days today and coming few months. Then after a year or so or 2 MS might need to fund Apple, or Apple has to start selling all there building and stocks, just like what Nokia and BB are doing. !" Linux will never cremate Android"! Where are the WP8 prison fans....? You need to wear glasses to see how tiny and small propersition they stand, Lmao" ™ ® ©

29. amiaq

Posts: 509; Member since: Jun 30, 2012

iOS has the majority of the revenue actually "SLAP in front of IOS fans faces" ,you guys are getting ripped off. Android users are actually getting more value for money. Get it? More money in Apple balance sheet does not mean iOS users are better off financially. Gosh!

7. gmracer1

Posts: 646; Member since: Dec 28, 2012

oooooooh darkkjedii!!!!!!!!!! Whatcha gotta say about this? ;-)

9. darkkjedii

Posts: 31289; Member since: Feb 05, 2011

This is nothing new, android has tons of great, cheap, and junk phones on the market. Apple has only the higher end, android has more types of phones also so quite naturally they'll have higher market share. It's been this way for a few years. So what news is this? It's not gonna make me lose any sleep or climb a bell tower with a rifle. I still love my ip5 and my note 2 and the Yankees steelers and wolverines. In other words life goes on.

11. wendygarett unregistered

You know what? I do believe you have an android, your second account has prove that... Too bad they don't trust you, since you have defended so much toward ios :(

15. darkkjedii

Posts: 31289; Member since: Feb 05, 2011

What's not to believe Wendy, ya know? You walk in buy the phone you want, and leave.

24. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

There still hope for you. I do use Mac and iPad as well. I just don like Apple cooperate practice of late.

34. darkkjedii

Posts: 31289; Member since: Feb 05, 2011

Understood. There's things I don't like about apple either, but greed and pettiness is part of big business. And they all r guilty of it. To me it doesn't matter who's greedier, or more petty when they all r greedy and petty. I just buy what I like and what I like is apple/iOS google/android, and micro soft/wp8.

20. tedkord

Posts: 17410; Member since: Jun 17, 2009

Yes, you. But it makes people like Mzxy, Gallito, Taco, etc... go nuts trying to rationalize it.

23. darkkjedii

Posts: 31289; Member since: Feb 05, 2011

What do u mean Ted?

25. tedkord

Posts: 17410; Member since: Jun 17, 2009

I mean they just have to spout of any reason they can think of to explain why ios is actually leading even though android's share grows faster than it each year. Well, Mzxy just ignores the facts and simply proclaims that ios is dominating.

31. MichaelHeller

Posts: 2734; Member since: May 26, 2011

Mxy just tries to get people riled up, and uses silly reasoning. The truth is that Google is doing what it wants: get a lot of market share, and Apple is doing what it wants: get a lot of revenue. Google isn't going for revenue (Android is free), and Apple isn't going for market share (or there would be more cheap models). Both are winning at what they aim to do. No rationalization needed.

40. hepresearch unregistered

Mmm... I like it. The new question, then, is: which one does Microsoft really want? Are they going to try to squeeze into Apple's specialty market, or are they going to try to wedge their way into Google's generalized market? Trying to run down the middle doesn't seem to work out too well these days.

32. darkkjedii

Posts: 31289; Member since: Feb 05, 2011

And they shouldn't so that, cuz apples sales model has never even been market share lead. It's always been profit margin lead, which the do actually lead in. I think like 75% or something, but hey Ted I neither work for appl or google so it doesn't benefit me one way or the other, just give me the devices I like and I'm good. I like, and will use android just as quick as iOS. Techie not fanboy bro. Hope all is well Ted.

33. jroc74

Posts: 6023; Member since: Dec 30, 2010

If thats the case....how come they gloated about market share lead when they surpassed RIM a few years ago? I think at one time it was a goal. They felt it was necessary to mention it at keynotes. When they lost the market share lead...they started focusing more on revenue at keynotes. Fanboys did the exact same thing...I guess they took the cue from Apple... Lets be real...Apple wanted and liked it when they had both market share lead and making all the revenue they were making. And I'm sure Google wouldnt mind to be making the revenue Apple is making. But its like Michael said....they both have a specific goal right now...and both are achieving it.

35. darkkjedii

Posts: 31289; Member since: Feb 05, 2011

Jroc maybe I should say main goal is profit margin. Look at apples keynotes a little closer, and you'll notice that they focus more on what they've sold vs the market share.

36. darkkjedii

Posts: 31289; Member since: Feb 05, 2011

By the way your post was excellent bro. Hit the nail on the head at the end. +1

41. MichaelHeller

Posts: 2734; Member since: May 26, 2011

Apple uses anything it can for marketing. It used the market share when it had it, but switched to pure sales numbers afterwards. It used apps lead while it had it, but now it'll be just pure numbers. It's just simple marketing, but Apple has always been in it for profit.

37. gmracer1

Posts: 646; Member since: Dec 28, 2012

Those "cheap, junk" phones are for people who want a smartphone and don't want to spend a lot of money. It's called Diversity and it's the main reason Androids dominate the smartphone market--there's plenty of choice. Those crap Androids do produce a bad reputation, though. One bad experience leaves a bad taste. That's why I always try to sell mid-range to high-end phones. The only time I'll sell a low-end Android is if an elderly person wants a smartphone but doesn't want to spend that much. They won't use all the features of a super smartphone, anyway xD

42. networkdood

Posts: 6330; Member since: Mar 31, 2010

DarkJ, you are showing your ignorance in your statement - there are at least 7 Android phones on the market, all better than an iphone 4s or iphone 5. Speaking of junk phones - iphone 3GS was 99c for a long time, and now the i4 is 99c...only 8GB RAM. I seriously doubt you have an Android phone...

44. darkkjedii

Posts: 31289; Member since: Feb 05, 2011

I couldn't care less what u doubt man. Honestly who gives a damn. You are nothing more than random text on PA to me, so what you say, and doubt mean absolutely nothing to me. PS Go back and re read my statement, cuz you totally and completely miss

45. darkkjedii

Posts: 31289; Member since: Feb 05, 2011

Also go back and re read my statement, cuz you totally and completely missed my point. And there also a nexus 4 with 8 gigs of ram and its a new phone. The i4 is 3 yrs old

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