HTC could be planning price cuts across the board, including lower entry tags for upcoming handsets

HTC could be planning price cuts across the board, including lower entry tags for upcoming handsets
What do you do when your current crop of products is meeting too strong of headwinds due to heavy competition or overzealous pricing? What, you change that pricetag, of course, and move on to the next lineup.

That's precisely what HTC is expected to do, if Chinese sources are to be believed. The Taiwanese are reportedly planning price cuts across the Android board, but are also venturing to release their Windows Phone 8 handset(s) at more affordable levels than usual.

HTC handsets have always commanded a price premium, and they've been indeed positioning their design in that niche, but recently the unsurmountable competitive pressure from Samsung and Apple, as well as a few arguable decisions around the One series, like sealed battery, microSIMs, and lack of expandable memory slots, have led to sales declines. Let's see if those industry sources are right, and we see lower entry points for HTC phones from now on, we don't mind at all.

source: MyDrivers via IntoMobile



1. wendygarett unregistered

"One series, like sealed battery, microSIMs, and lack of expandable memory slots, have led to sales declines" Looks like htc finally realise that :)

4. smallworld

Posts: 517; Member since: Jul 13, 2012

Yeah too many compromises.

6. thelegend6657 unregistered

nobody complained about that on the iphones . I dont care about sealed battery , i dont use sd cards anymore and Microsim is okay with me

7. wendygarett unregistered

I don't complain that on my onex too... But not other tho, you should know it :)

11. jaytai0106

Posts: 1888; Member since: Mar 30, 2011

I love my One X as well. But really wishing it has bigger battery and memory. 16GB doesn't hold much when you are shooting 1080p video.

17. barondebxl

Posts: 180; Member since: Nov 04, 2011

Yep, and android users are very educated in tech. No memory card and non removable battery isn't cutting it for us. Plus a mediocre battery life ( tegra 3 one x) along with some UI lag doesn't help either. What I think HTC needs to do to be better - stop that stupid ass "thinness over battery life" mentality and do both. - exceed your own expectations by offering stellar performance and battery life ( no lag and please at least 4 hours of screen time) - make sure you test the hell out of your handsets before you release them. - work on your optimization. ( keep in mind that apple and Samsung aren't playing any games).

2. cepcamba

Posts: 717; Member since: Feb 27, 2012

Free OneX please :)

5. Hunt3rj2

Posts: 396; Member since: Nov 11, 2011

Maybe on contract.

3. smallworld

Posts: 517; Member since: Jul 13, 2012

HTC is sinking.

8. mrllano

Posts: 91; Member since: Aug 20, 2012

not yet too late for HTC

9. VJo003

Posts: 365; Member since: Mar 11, 2012

Bring out the HTC monster with 1080p screen which was in news recently, priced lower than S3 My money is urs.

10. ryq24

Posts: 875; Member since: Oct 17, 2011

n the philippines, they have included beat earphone for one x. but still eveyone is still buying samsung phones.

18. tiara6918

Posts: 2263; Member since: Apr 26, 2012

Really?What store?Maybe that was a premium pack...I know that htc no longer included the beats headphone for the one x

12. b1acktiger

Posts: 223; Member since: May 19, 2012

If its an iPhone, Sealed battery, Micro SIM, Non- expandable storage is not a problem at all. Its only affecting HTC ? If iPhone 5 would be like this, and I'm sure Phone Arena will rate them with "incredible". Why this Double standards ?

19. jeff1434325

Posts: 97; Member since: Aug 07, 2012

Well said!...

20. alchemyduelist

Posts: 21; Member since: Jul 26, 2012

I'm sorry to tell you this but, iPhones are great...... for those who are not tech educated. And for those that really know what their devices are capable of are is only a small part of the whole human population. iPhones are not phones, it's a trend, which I sadly admit.

13. kach22

Posts: 153; Member since: Nov 04, 2011

The only reason I didn't go for the one X, is the sealed battery. I hate this concept. What were you thinking HTC? Thought you would get away like Apple did.

14. Xial649

Posts: 4; Member since: Apr 02, 2012

All I'm gonna say is that if your going to seal the battery, and not allow for expandable storage, you better have the best damn battery and pre-packaged storage out there, or else the design becomes flawed... In both cases I think my One X performs well, with an awesome battery and plenty of storage :), I think HTC's biggest problem is its extremely intrusive sense OS... Seriously guys, we're on JB now, no need for such extensive skins, just add a bit of flair over what google has IMO perfected :D Can't wait to see what sense 4.2, possibly packing JB has in store for us :)

15. kirholstov

Posts: 146; Member since: Jun 28, 2012

For me prices are ok.

16. fsahin

Posts: 46; Member since: Mar 17, 2012

Phonearena is for Samsung and Apple phones!

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.