Google wants people to "make fun of their friends" who don't get Android 5.0 right away

Google wants people to
One of the main aims of the Nexus line has always been to sort of shame manufacturers into pushing updates faster by showing how fast Google can do it on devices with no software customization. This aim has been furthered by Motorola, which uses minimal system-level customizations, and keeps most features in apps. Now, a Google exec is coming right out and saying that the company wants people to "make fun of their friends" who don't get Android 5.0 right away.

The byte comes from Google's VP of Android product management, Brian Rakowski, in the same interview with CNET where he said that people will learn to love the size of the Nexus 6. Rakowski obviously spoke highly of Android 5.0 Lollipop and Material design, and said that Google would continue to show off Lollipop in new entries into the "Be Together. Not the same." line of ads. And, he went so far as to say that Google wants "people who have 'material [design]' devices to make fun of their friends who don't."

The idea would seem to be that Google wants to annoy users who don't have Lollipop so that they complain to manufacturers and maybe push manufacturers to change how they design their Android customizations, and move faster with updates. This isn't exactly a new strategy, but Google has never come out and stated it so plainly before. 

source: CNET

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55 Comments

1. AnTuTu

Posts: 1592; Member since: Oct 14, 2012

Hahaha that's a good one :)

2. tiara6918

Posts: 2263; Member since: Apr 26, 2012

This is a bad strategy as they are annoying their partners at the same time

5. WillieFDiaz

Posts: 127; Member since: Dec 22, 2010

What else are their partners going to do? Beg Apple to open up iOS? Use Tizen? Go back to their own proprietary software...go ahead, only makes Google more popular with their Nexus lineup. Win for Google once again, as they got their partners and customers right where they want them, by the balls.

12. Liveitup

Posts: 1798; Member since: Jan 07, 2014

Not only will they annoy OEMs but they will also annoy some of their fan base. Google and iOS OS are inspired by Windows Phone Metro UI I think more and more individuals and OEMs are recognizing this, so WP is another valid choice many OEMs are already using WP since it became license free. Think even Acatel was talking about that last week

17. sprockkets

Posts: 1612; Member since: Jan 16, 2012

If you think MS came up with flat or inspired Android to go flat, you are beyond hope. Android started going flat on 2.3, and that came out months before WP did. But let's all stop for a moment and think, why is flat great? Why are Windows 8 fonts so crappily thin to make it hard as possible to read? Why is a UI from the 80s desireable? And then let's all remind ourselves that lollipop added z elevation to all its elements thus not making it flat.

33. Liveitup

Posts: 1798; Member since: Jan 07, 2014

What, you are the perfect example of hypocrisy at its highest level. Look up the history of Flat UI Microsoft has been doing Flat UI since MSN 2.0 and Encarta 95 it grew with Windows media center and Zune. When Windows Phone was introduced in 2010 it was seen as unique for how different it is from the competition. Google started going Flat with ICS 4.0 and was seen as a homage to Windows Phone. http://www.extremetech.com/computing/100591-android-4-0-a-coming-of-age-and-homage-to-windows-phone-7 Flat is great because it focuses on Content over chrome, minimalism, more typography, less faux leather look of the Skeuomorphism era. You are truly ignorant to say Windows UI is from the 80s and Segoe fonts on the OS is ugly, Android, iOS and the world going Flat in terms of UI design shows that you have little to no idea of what you write. Again you saying Android is not Flat shows your lack of knowledge, look up the history of Flat UI . http://www.awwwards.com/flat-design-an-in-depth-look.html http://www.nokiapoweruser.com/2014/06/25/promo-video-android-ls-material-design-is-flat-inspired-by-metro-design-language/

39. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

Funny you should say that about hypocrisy. A flat UI was the very first UI design there was, and I'm talking about before Microsoft or Apple. You may or may not remember Xerox's PARC gui which was infact taken by both Microsoft and Apple. Not inspired, stolen. Skeumorpic design was done later to give users a sense of 3D, like there were physical buttons behind the screen. All Microsoft did was basically use a retro design. They didn't create it as it predated the current companies offering computing services. They started a trend to go retro, similar to what has happened in many other products that switch from a futuristic to a retro design. But if you want to call out Android today for doing what Microsoft and Apple did decades ago, that's not hypocrisy? Get real.

47. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

Stolen? You mean how MS went to court and was proven to not violate a single UI patent? You know why? Because, gasp!, they licensed it! They actually paid to use it!

48. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

Then why would they be in court if they licensed it? Xerox licensed it to them and then took them to court? That makes zero sense. What probably does make sense, they used it without permission, got taken to court, and agreed to license it somewhere during the trial. Even if I'm wrong, it doesn't change the fact that MS didn't create the GUI, nor the flat design for a GUI.

18. Settings

Posts: 2943; Member since: Jul 02, 2014

Ssshhh! Dont mention Metro UI inspired Material and Flat. Fans will be angry at you. You've been warned...

21. vincelongman

Posts: 5625; Member since: Feb 10, 2013

I don't think you've haven't seen Material then, because its very different from Metro Material design has flat icons and less color gradients, but that's it Other than that its not flat It has a major focus on the y-axis, with things like shadows, animations, motion and transitions Also iOS 7/8 is not that flat as well, there's plenty of layers, animations, translucency (e.g. notifications) and still has color gradients (e.g. icons) Though I guess you could argue the translucency was start by Windows 7's Areo theme, but still not WP/Metro

30. BobbyDigital

Posts: 2124; Member since: May 29, 2014

WP has a long way to go before its another viable choice. But +1 for being the biggest MS fan on Phonearena.

45. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

I wouldn't say long way. Currently Android became popular because it was 'free' and pushed by carriers rather, and being in the right place at the right time.

51. BobbyDigital

Posts: 2124; Member since: May 29, 2014

But thats just it. Carriers do not push WP. In fact, they steer customers away from it. Until that happens, WP still has a long way to go.

41. Darkhell

Posts: 33; Member since: Nov 03, 2013

They could try to move away from google play altogether like Amazon.

6. james1

Posts: 97; Member since: Mar 16, 2013

manufacturers need google for android but google doesn't need them. I think google is just looking out for the consumer here and trying to eliminate the gap between its android versions.

15. Mxyzptlk unregistered

Google are hypocrites though

28. johnbftl

Posts: 283; Member since: Jun 09, 2012

Explain oh wise one how? How exactly is it that Google are hypocrites? We all know how extensive your knowledge of the Android ecosystem is.

31. BobbyDigital

Posts: 2124; Member since: May 29, 2014

He can't explain. He just loves to troll.

29. BobbyDigital

Posts: 2124; Member since: May 29, 2014

Your beloved Apple are the biggest hypocrites on the block.

44. UglyFrank

Posts: 2190; Member since: Jan 23, 2014

almost as bad as the smash your phone to buy a oneplus one

3. ruwie

Posts: 103; Member since: Sep 25, 2014

I dont think that other manufacturers will do the long time software support for their device. They want to earn more money. But im still hoping that google's intension will work. :)

4. WillieFDiaz

Posts: 127; Member since: Dec 22, 2010

Something tells me this will bite them in the ass.

9. sprockkets

Posts: 1612; Member since: Jan 16, 2012

Weird, you just said "Win for Google once again, as they got their partners and customers right where they want them, by the balls." Then you said the above. Is them the OEMs or google?

7. AeroPrime

Posts: 175; Member since: Feb 21, 2011

Lol that's kinda cool I'm gonna annoy those friends using Samsung.

42. Darkhell

Posts: 33; Member since: Nov 03, 2013

Most features of in new Android versions normally come from other makers such as Samsung and HTC making it less useful for some to get the upgrade. Also if I had a friend with a Nexus phone trying to pick on me about not having the update as soon as them I would make it my goal to constantly turn off every tv they ever try to watch. Plus I would rather have an SD card slot than updates 2 months sooner.

8. Awalker

Posts: 1962; Member since: Aug 15, 2013

I hate to break it to him but I'm not concerned with what software version other people are running.

11. rallyguy

Posts: 620; Member since: Mar 13, 2012

I don't even care if other people are using an OS other than Android.

10. Professor

Posts: 223; Member since: Aug 02, 2013

Send it to my Nexus 4 asap so I can do it!!!

22. Planterz

Posts: 2120; Member since: Apr 30, 2012

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