Chinese ZTE to introduce first Windows Phone 8 devices only in late 2013

Chinese ZTE to introduce first Windows Phone 8 devices only in late 2013
Chinese ZTE recently cemented its position in the top 5 smartphone makers with its 8 million devices shipped in the second quarter of 2012, but when it comes to Windows Phone 8, ZTE is in no hurry. ZTE will only introduce its first Windows Phone 8 devices in late 2013, almost a year later than most other phone manufacturers that will rely on the initial hype around the new platform around October.

"Although we haven't announced anything yet, I can confirm that ZTE's first Windows Phone 8 handsets will be arriving towards middle-late 2013," ZTE European marketing and development director Chris Edwards said.

Edwards clarified that with Windows Phone 8 ZTE will continue focusing on “middle ground” devices offering customers cheaper options to devices from “tier one” phone makers.

ZTE will build its strategy around the most important things and not gimmicks. The company plans on being there to capitalize on mistakes from companies like Huawei and Samsung. "We plan to concentrate on things that really matter: good batteries, fast speeds and decent cameras," Edwards added.

At the same time, ZTE, fourth biggest mobile phone and fifth-biggest smartphone maker, saw net profit slide to 244.88 million yuan (around $38.5 million) in the first half of 2012, down from 769 million yuan in the same period last year. Still, this was better than analysts expectations.

source: The Inquirer, ZTE

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9 Comments

1. wendygarett unregistered

ALERT HTC!!! THIS WILL GONNA REPLACE YOUR STAT

6. microsoftexclusive.com

Posts: 17; Member since: Aug 12, 2012

These drowning android OEMs should really go for Windows Phone, Exclusively, like Nokia.

2. jubbing

Posts: 150; Member since: Aug 20, 2008

That's a weird thing to do.. ZTE could have got some early WP8 marketshare with their decent looking and cheaper options.. guess they'll be late to the party then.

3. speckledapple

Posts: 902; Member since: Sep 29, 2011

Well i wonder who will be waiting for that? No one? Oh ok.

4. kindlefireowner

Posts: 504; Member since: Dec 05, 2011

ZTE Warp, Score, Merit have been 3 of the worst phones released in the past year in the USA. Why would people spend there money on anything ZTE is beyond me.

5. microsoftexclusive.com

Posts: 17; Member since: Aug 12, 2012

Good for nokia

7. eyad_996

Posts: 29; Member since: Jul 10, 2012

ZTE has more market share than HTC, it's chinese, and their are lots of chinese people, so they go along with each other ! Now that they are going with Windows Phone OS I bet they will stay on top of the list ! http://www.gsmarena.com/gartner_samsung_dominates_android_iphone_growth_slows-news-4646.php

8. snowgator

Posts: 3621; Member since: Jan 19, 2011

If WP8 takes off, or just continues to show steady improvement, this is a non-issue. It will be a low cost option as contracts come up late in 2013. I actually say a successful 2013 ZTE line launch will absolutely show WP8 has improved.

9. pikapowerize

Posts: 1869; Member since: May 03, 2012

i dont really like ZTE and HTC coz its company's name sounds stupid... i'd rather buy a huawei!!! btw.. so Microsoft allow ZTE too.. i thought it was nokia, samsung, htc and huawei only...

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