China's second largest carrier tops 100,000 pre-orders for the iPhone 5s and 5c

China's second largest carrier tops 100,000 pre-orders for the iPhone 5s and 5c

China Unicorn, the country's second largest wireless carrier behind China Mobile (which still hasn't reached a deal with Apple to carry its iPhone) has taken to Weibo, the Chinese Twitter-equivalent, to announce that pre-orders for the iPhone 5s and the iPhone 5c have topped 100,000. This is before the carrier has actually announced the pricing for the new iPhones.



As you can imagine, despite the relatively obscure pricing model at the moment, 100,000 pre-orders aren't at all that impressive – China Unicorn has some 266 million subscribers as of July this year. What's more, analysts have commented for Bloomberg that this year's iPhones will receive a considerably lower subsidy – about 15% less when compared to the iPhone 5, according to one estimate.



Does this mean that the new iPhones will prove to be a flop? Well, we don't really have enough to make such a call, but our impression is that the new Apple phones have generated less buzz than usual. Moreover, as you may have heard, price competition from Chinese brands has intensified ten-fold since Apple's last visit. That's a pretty valid concern, seeing as the 32GB version of the iPhone 5s will cost the average person in China more than a half year worth of salary.



Source: Bloomberg

Related phones

iPhone 5s
  • Display 4.0" 640 x 1136 pixels
  • Camera 8 MP / 1.2 MP front
  • Processor Apple A7, Dual-core, 1300 MHz
  • Storage 64 GB
  • Battery 1570 mAh(10h 3G talk time)
iPhone 5c
  • Display 4.0" 640 x 1136 pixels
  • Camera 8 MP / 1.2 MP front
  • Processor Apple A6, Dual-core, 1300 MHz
  • Storage 32 GB
  • Battery 1507 mAh(10h 3G talk time)

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29 Comments

1. itsdeepak4u2000

Posts: 3718; Member since: Nov 03, 2012

100000 is great in number but more than a half year worth of salary huh... That's too costly..overpriced iCraps... :P

4. LetsBeHonest

Posts: 1548; Member since: Jun 04, 2013

Yeah it doesn't worth half year salary not even the top model. just buy a mid-range Android or WP it'll satisfy most of their needs.

13. Long1

Posts: 399; Member since: May 18, 2013

I can bet on that most of this 100 000 , are the more expensive iphone 5S, and the cheaper iphone 5C are only single digit. That's why Apple are mum , about how many of each device.

5. akki20892

Posts: 3902; Member since: Feb 04, 2013

not that's a power of brain-wash people.

2. bucky

Posts: 3785; Member since: Sep 30, 2009

I love my iPhone but I think they need to have a crappy release of an iPhone to kick their ass into gear a bit.

3. LetsBeHonest

Posts: 1548; Member since: Jun 04, 2013

"32GB version of the iPhone 5s will cost the average person in China more than a half year worth of salary." damn...... sell your home, buy an iPhone, sleep in street.......

6. palmguy

Posts: 982; Member since: Mar 22, 2011

LOL! Someone will probably do it.

7. LetsBeHonest

Posts: 1548; Member since: Jun 04, 2013

Yeah they probably even sacrifice 6 months food for an iPhone can't they understand if they don't have an iPhone, well they don't have an iPhone that's all....

12. InspectorGadget80 unregistered

I hope no one wont sell their liver again just to buy a iphone in china.

23. Sauce unregistered

Just like a child's kidney in Africa for a Galaxy s4, and another child's kidney in China for the PS3. People do bizarre things.

27. darkkjedii

Posts: 31058; Member since: Feb 05, 2011

Notice he didn't respond

14. Long1

Posts: 399; Member since: May 18, 2013

"32GB version of the iPhone 5s will cost the average person in China more than a half year worth of salary." And I'm sure that most of this 100 000 are iPhone 5s, but iPhone 5C, only few are sold(if any)

22. Penywyz

Posts: 255; Member since: Aug 13, 2013

Only half a years salary?! Put me down for 2!!!

8. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

The number is meaningless without context. Does the carrier often have preorders in the millions? Is this the smallest recent flagship preorder? The largest? What was the iPhone 5's preorder number?

11. NexusPhan

Posts: 632; Member since: Jul 11, 2013

This is the first time the iPhone is officially available on China Unicom (or China unicorn if you're PA) and only 0.04% of customers placed pre-orders. It's the definition of a complete flop.

16. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

Once again, it hasn't been answered. I would like to see competing flagship preorders. If the S4 did 50k, then this isn't a failure. Oh, and BTW, this isn't the first time on CU.

18. NexusPhan

Posts: 632; Member since: Jul 11, 2013

Oh, you're right. Good call. Looks like the iPhone 4S was 200,000 and the 5 was 300,000. From the Verge. Very disappointing number for the 5S/5C.

19. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

If those numbers are correct, then yes, very disappointing.

20. promise7

Posts: 894; Member since: Jul 03, 2013

i think that kind of explains it. the iphone being so expensive for china residents, and some already having the 4s and 5, they aren't looking to plunk down a large amount of money again for a slight upgrade.

9. ryq24

Posts: 875; Member since: Oct 17, 2011

iPhone 5C and 5S are just too expensive. And with a 4" screen it's just not worth the money to buy one.

10. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

True.

24. Sauce unregistered

For you it is not, but for the millions of others who enjoy the product they buy, it is. Not everyone has to buy your item of choice you know.

15. Cyberchum

Posts: 1066; Member since: Oct 24, 2012

Talk about being dumb, Chinese are, atleast according to this article.

25. AfterShock

Posts: 4146; Member since: Nov 02, 2012

That is pretty rude. I'm sure you meant gullible.

28. volcano321

Posts: 20; Member since: Aug 08, 2013

Most of them will probably be for speculation. Initial shipments will be small and many in China will pay almost double for it right away. The xiao mi red rice is officially priced at 799 RMB, but it's going on the open market for 1000-1200 because of small initial shipments.

17. EclipseGSX

Posts: 1776; Member since: Oct 18, 2011

I predict a lot of kidneys on the black market soon

21. Shangri-La

Posts: 76; Member since: Oct 04, 2011

OMG, please... PA. It's Unicom, not Unicorn.

26. AfterShock

Posts: 4146; Member since: Nov 02, 2012

The unicorn bit is freaking funny now that it's pointed out. My thought on story is I don't foresee a landslide of sales or topping any charts. I may be wrong, but competition is fierce now that China has embraced the smart phone craze. By mass only.

29. rattus

Posts: 1; Member since: Sep 17, 2013

Har Har Har

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