BlackBerry trade-in promo launches in India in effort to boost Z10 sales

BlackBerry trade-in promo launches in India in effort to boost Z10 sales
BlackBerry isn't doing particularly well right now. Even though its newest Z10 and Q10 smartphones are on sale already, the company is still having troubles getting back the market share it lost over the past several years. So in effort to get back up on its feet, BlackBerry has launched a new promo in India, offering its new flagship at a lower price for those who trade in their old BlackBerry handset.

Those who wish to take advantage of this one-month deal will be offered to pick a BlackBerry Z10 with a discount of up to 11 000 Indian rupees, which is about $185. That's how much a BlackBerry Bold 9900 fetches when traded in. Low-end models, such as the BlackBerry Curve 8530 are valued at 3000 rupees, equivalent to $50. The BlackBerry Z10 is on sale in India for about 40 000 rupees ($473), depending on where one buys it from, so trading in an old BlackBerry may result in a discount of up to $27.5% or so. 

The BlackBerry trade-in special will be available in 17 cities throughout the country, at over 1400 retail outlets. Whether that will really boost the BlackBerry Z10 sales by a significant percentage, however, is a whole different story.

source: India Times

Related phones

Z10
  • Display 4.2 inches
    1280 x 768 pixels
  • Camera 8 MP (Single camera)
    2 MP front
  • Hardware Qualcomm Snapdragon S4 Plus, 2GB RAM
  • Storage 16GB, microSDXC
  • Battery 1800 mAh
  • OS BlackBerry 10.3

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10 Comments

13. rusticguy

Posts: 2828; Member since: Aug 11, 2012

Z10 on ebay is now ~ 30000.

11. aditya.k

Posts: 496; Member since: Mar 10, 2013

Nick T, its 673 USD's not 473! :/ Still not worth it! There are so many better phones at that price!

10. hawkeye7

Posts: 12; Member since: Jun 19, 2013

Phonearena, have u gone mad? 40,000 inr=473$? i agree these days inr is becoming weak but fyi 473$=28,196 inr. get your statistics right before posting PA.

8. Shubham412302

Posts: 596; Member since: Nov 09, 2011

will buy htc one at the same price

7. Shubham412302

Posts: 596; Member since: Nov 09, 2011

will buy htc one at the same price

6. Shubham412302

Posts: 596; Member since: Nov 09, 2011

will buy htc one at the same price

5. Shubham412302

Posts: 596; Member since: Nov 09, 2011

will buy htc one at the same price

4. BillyG

Posts: 305; Member since: Sep 24, 2012

next indonesia? the 3 cycles of BB : Canada, India, Indonesia... and thats it.

3. FlushGordon unregistered

Give it up BB...it's pretty much futile at this moment

2. platformwars

Posts: 86; Member since: Sep 14, 2012

After the trade in the price is still more than the S3... and the Note II trade in promo is also running which also makes the device cheaper than the z10 during the promo... I know that we are talking about last years flagships from Sammy here.. but still.. its a better deal in my opinion than the Z10.. They should start pricing the products competitively...

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