Apple takes a poke at Samsung in newspaper ad

Apple takes a poke at Samsung in newspaper ad
Apple took out a full page ad in newspapers around the world on Tuesday. The ad revolves around Apple's plans for the environment and asks other companies to follow Apple's example when it comes to being "green." For example, the Cupertino based tech titan is using renewable energy to power 120 of its 400 U.S. retail stores.

The headline of the ad takes a shot at Apple's rival, Samsung.  In the midst of Apple's $2.2 billion patent infringement trial against the Korean manufacturer, Apple writes in huge print, "There are some ideas we want every company to copy." That is obviously a thinly veiled reference to Apple's claims that Samsung copied it in producing its hugely successful Galaxy smartphone and tablet line.

Speaking of the trial, Samsung rested its defense on Monday and will now go on the offense. In its cross-claim, Samsung says that Apple infringed on two of its patents, and seeks approximately $7 million from the iPhone manufacturer.


source: @DavidMcClelland via 9to5Mac

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91 Comments

80. rallyguy

Posts: 620; Member since: Mar 13, 2012

How green are they really when they waste tens of thousands of sheets of paper will all of these stupid lawsuits, among other things.

74. Killua

Posts: 270; Member since: Nov 25, 2013

Yeah, like they never copied anything.

63. number29

Posts: 185; Member since: Jan 25, 2013

Amusing headline. It would definitely be a better world if more companies were like Apple. Imagine a world where there's actually a decent selection of competive smartphones OSes as companies compete on software AND hardware? Right now we've got iOS as the leader of the pack, followed closely by Windows Phone with Android bringing up the rear and catering only to those with very low standards and shallow pockets. Imagine if we could get rid of Android and have a selection of much better OSes, one from Samsung, one from HTC, all competing and vying for our business instead of their pretty pathetic attempts right now?

67. droid_does_more

Posts: 29; Member since: Jan 25, 2010

What you're saying is HIGHLY SUBJECTIVE to your own opinion. Android OEM's has been making high-end, handsets for quite some time. Its actually Android leading the pack, hardware and OS wise. Everyone but you seem to know this indisputable fact. Next up, OS wise, is BB10. BB10 is a fantastic, powerful OS. With the best browser of any smartphone. Even the Z30 hardware is fantastic. Then would come WP for its intuitive and fluid design. Some don't like live tiles but they do perform their function admirably. Then we have Amazon's Fire OS, Meego, Maemo, Symbian, Asha, Series 40, Ubuntu, FireFox OS, Web OS, BBOS7 and Palm OS. Finally, we have iOS. That's the way it goes. ;-)

70. jroc74

Posts: 6023; Member since: Dec 30, 2010

I see you missed the phone world before the iPhone launched.....the world already tried that. It was called Win Mo, Bada, Meego, Palm/WebOS, Blackberry, BREW, JAVA....I know I left out a few. I think Motorola had their own OS too. Take a wild guess how that turned out... Thats not to dismiss WP, Firefox, uBuntu and others...just saying this scenario was already tried.

71. jroc74

Posts: 6023; Member since: Dec 30, 2010

" with Android bringing up the rear and catering only to those with very low standards and shallow pockets." By the way....you fanboy colors are showing.... Ask my kids mother which phone, OS helped her do online assignments better when in college a few years ago.....after trying to do it with Blackberry....hint....it rhymes with handroid...

60. shayan

Posts: 159; Member since: Sep 09, 2010

So typical of Apple! Samsung is in green technology for ages now, and Apple say others copy them?! Huh, what a joke! The only thing I believe Samsung copied from Apple is the design of TouchWiz back in the original Galaxy S.

50. HTCOE

Posts: 650; Member since: Nov 20, 2011

Blame Foxconn not Apple they are the ones who agreed on contract to have the supply for Apple... Apple doesn't control that... and they didn't fool ppl thinking they help the environment they actually do. That's just like saying you bought a Tesla and it catches on fire but it's intent on build was to put cleaner cars on the road. Did Tesla fool them ? everything has some sort of negative reaction to a positive effect. you live on Earth dude. and yes ads sell no argument to that im pretty sure there's a list of others who use ads right?

87. iushnt

Posts: 3189; Member since: Feb 06, 2013

So technically u like whatever apple does and they r never wrong? I disagree on many things u said. Apple innovated perceptions on people that they r the most innovative. They r just nominally innovative and not real innovative. The smart watch example was a big joke u gave. Now that samsung is getting public attention on gears smartwatches, apple is seriously considering to make it. PERIOD. S5 has heart rate monitor and now apple is rumored to have it. In terms of innovation google is way ahead. Have u realized googles products? The only thing where google is not innovative is that they cannot make people think that they r more innovative than apple.

90. HTCOE

Posts: 650; Member since: Nov 20, 2011

i never said apple was all holy holy and never wrong... everything you said after sentence 1 to the sentence before the last argues nothing. but google is innovative... i love google.

36. InspectorGadget80 unregistered

Well that's a first. now they say they don't put NEGATIVE ads this is HIGHLY NEGATIVE. Even Samsung ads don't say they don't copy but prove u can do more on a smart phone than a rectangular phone

38. HTCOE

Posts: 650; Member since: Nov 20, 2011

It's not negative but it is sarcasm... it's actually inspiring more companies to copy their strategy or ideas to go green to better the environment in the technology atmosphere

45. The13thKing

Posts: 849; Member since: Feb 26, 2014

like apple cares anyways. look how they fooled you into thinking they help the environment .. this is advertisement and this will bring more money .. that's why apple cares.. a company that makes 500$ in profit out of every smartphone while foxconn workers die in hunger is not one i would so blindly trust.. wake up

30. HTCOE

Posts: 650; Member since: Nov 20, 2011

phones did not personally assist you until Siri -- then Google Now, Cortana, etc etc phones didn't have web browsers they had web pages Blackberry --- then Apple revoluntionized it which changed the way you browse on any phone fingerprint scanner - if someone made it before it meant nothing before and probably didn't have much use until Apple put it on the iPhone 5s retina display - then every company seeked to make the highest resolution phone in the world iwatch - now everyone wants to hurry up and put out a watch all bc of Apple face it... companies that are on the other end usually panic when Apple is about to make something or does and people hurry up and try to replicate Apple innovated the way companies may commercials, build stores, headquarter layouts, how companies handle meetings, Flat UI is everywhere now, packaging, in-store display & layout, if Apple changes a design every company tries to focus on their image and brand based on it... some of you are confused with what innovation means... it's what impact it has on what happens after. don't discredit Apple they are a great company when all is said and done.

32. superfans

Posts: 155; Member since: Jul 30, 2012

Very well said +2 Nt to mention apple started Apps store , slide to unlock , cloud services , store concept and more....

34. HTCOE

Posts: 650; Member since: Nov 20, 2011

i didn't want to go that far but you get the drift i see

81. droid_does_more

Posts: 29; Member since: Jan 25, 2010

Please tell me you don't believe Apple started App stores. That was Nokia. And BlackBerry. They had App stores well before Apple. They also did not start cloud services. Store concepts: Nokia had it's store before Apple. Slide to uunlock... There's prior art for that.

83. jroc74

Posts: 6023; Member since: Dec 30, 2010

I didnt know that...I always use Verizon having Get It Now on their phones before the iPhone launched... And that was regular cell phones...

33. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

"iwatch - now everyone wants to hurry up and put out a watch all bc of Apple" With same success we can say that Apple is working on own smart watch because many other companies did it already...

35. HTCOE

Posts: 650; Member since: Nov 20, 2011

that's not the reason Apple is working on one... and those aren't technically "smart watches" that are out now... android wear will be considered one but pebble and etc are beepers on a wrist

52. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

"that's not the reason Apple is working on one... " With same success I can say: "That's not the reason why other companies are working on own smart watches..." "and those aren't technically "smart watches" that are out now..." Technically compared to the usual watches they are smart watches. "...but pebble and etc are beepers on a wrist" Apple even not released it's own smart watch so how could you know that it won't be just "another beeper on a wrist" ? So far I see not much weight in your propositions just a random blah, blah, blah, trololo... ;)

39. jroc74

Posts: 6023; Member since: Dec 30, 2010

"fingerprint scanner - if someone made it before it meant nothing before and probably didn't have much use until Apple put it on the iPhone 5s retina display - then every company seeked to make the highest resolution phone in the world iwatch - now everyone wants to hurry up and put out a watch all bc of Apple" Retina Display...is progress.. It happens in the monitor world...and yet we dont hear companies given so much credit for it there. The orig iPhone thru 3GS had a lower screen res than Win Mo and Android....not a peep about screen res until Apple gave it a buzz word. How can you dimiss smart watches by other companies...when Apple hasnt even made one yet...seriously.... These things alone...only mean it wasnt promoted as much or news media didnt pay attention because it wasnt Apple. Discrediting those that did it before.....is my biggest problem with those that try to put Apple on a pedestal.. By the way.....Google Now is more in house developed vs Siri. Google could have just bought Siri like Apple did....they went with a different approach. http://www.phonearena.com/news/How-Google-Now-was-built-and-a-bit-on-Siri-too_id32033

40. jroc74

Posts: 6023; Member since: Dec 30, 2010

Keys here....Google started working on Google Now in 2007....Siri was bought by Apple in 2010. Thats a lil difference in approaches by both.

46. HTCOE

Posts: 650; Member since: Nov 20, 2011

keyword "working" on Google Now... it was not intended to be a personal assistant instead a instant notification supplier with information on the web

59. jroc74

Posts: 6023; Member since: Dec 30, 2010

If thats what you got from reading the link I posted......I dont know what else to say. They were working on speech recognition in 2007....Apple partnered with Nuance for speech recognition after getting Siri.... Google hired a former Nuance employee...in 2007... It cant get any clearer than this.

61. HTCOE

Posts: 650; Member since: Nov 20, 2011

speech recognition to improve voice commands...not personal assisting

47. HTCOE

Posts: 650; Member since: Nov 20, 2011

this doesn't argue anything really

66. droid_does_more

Posts: 29; Member since: Jan 25, 2010

Did you really just say all of that with a straight face? 1. Nokia actually had a web browser with its Symbian phones. Long before Apple. 2. The Motorola Atrix had a fingerprint scanner before the iPhone. 3. You're not seriously trying to say that there were no high resolution screens before the iPhone right? Seriously? 4. Companies had smartwatches before Apple. Good ones. Pebble being one of them. 5. Having meetings, flat UI's, in store layouts... All things that were done well before Apple. 6. Innovation isn't what the impact is afterwards. Innovation is creating something unique and great that others haven't. And others copy. If it's one thing Apple has innovated, its copying. And then claiming it was theirs. They've also innovated reality altering tech because many people(such as yourself, believe Apple created everything from sliced bread, to rounded corners to the smartphone. Which, you know... They haven't). 7. Have you ever heard of Wolfram Alpha? Google it. Then talk to me about Siri. 8. Apple is only really great at one thing, besides reality altering tech and stealing ideas... And that's marketing.(That's 3 things actually). But less we forget, Coke, Pepsi, McDonald's, Burger King and others all had commercials that tugged at the heartstrings and purse strings long before Apple. So yeah... Apple is great... But not really.

69. jroc74

Posts: 6023; Member since: Dec 30, 2010

"7. Have you ever heard of Wolfram Alpha? Google it. Then talk to me about Siri." I got chills reading this......I heard a lil BOOM go off somewhere....lol. Thank you.....anyone dismissing the effort Google put into Google Now vs what Apple did with Siri is kinda ...I dont know what to say....

82. droid_does_more

Posts: 29; Member since: Jan 25, 2010

I never dismissed any effort by Google. Don't know what you're talking about there. What I did do was dismiss the outright lies you claim about Apple creating things in the industry that it didn't. I see you couldn't really say anything to refute my statements of facts. But then again, I knew you wouldn't be able to.

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