Apple takes a poke at Samsung in newspaper ad

Apple takes a poke at Samsung in newspaper ad
Apple took out a full page ad in newspapers around the world on Tuesday. The ad revolves around Apple's plans for the environment and asks other companies to follow Apple's example when it comes to being "green." For example, the Cupertino based tech titan is using renewable energy to power 120 of its 400 U.S. retail stores.

The headline of the ad takes a shot at Apple's rival, Samsung.  In the midst of Apple's $2.2 billion patent infringement trial against the Korean manufacturer, Apple writes in huge print, "There are some ideas we want every company to copy." That is obviously a thinly veiled reference to Apple's claims that Samsung copied it in producing its hugely successful Galaxy smartphone and tablet line.

Speaking of the trial, Samsung rested its defense on Monday and will now go on the offense. In its cross-claim, Samsung says that Apple infringed on two of its patents, and seeks approximately $7 million from the iPhone manufacturer.


source: @DavidMcClelland via 9to5Mac

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91 Comments

1. UglyFrank

Posts: 2194; Member since: Jan 23, 2014

Should they really be joking about this if they are in court because they apparently don't want to be copied?

8. AfterShock

Posts: 4146; Member since: Nov 02, 2012

I agree that this blurs the line some of ok to copy and not.

17. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

Talking about Apple innovations, I suggest to watch this video: "Has Apple Really Ever Invented Anything?"http://www.youtube.com/watch?v=wFeC25BM9E0 So is there much what can be copied from Apple or maybe more correct to say recopied from Apple? (sarcasm)

44. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

"There are some ideas we want every company to copy." That should say Nokia not Apple, Apple can only take example from Nokia: http://www.greenpeace.org/international/en/campaigns/climate-change/cool-it/Campaign-analysis/Guide-to-Greener-Electronics/

57. jroc74

Posts: 6023; Member since: Dec 30, 2010

lol...too funny.

53. Nikolas.Oliver

Posts: 1574; Member since: Jul 01, 2012

Change your profile picture, would you?

55. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

Why I should do that? :)

77. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

yea true, i love that avatar of yours, makes me lmfao

88. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

Thanks. :)

65. deewinc

Posts: 455; Member since: Feb 21, 2013

Apple is a recipe company XD

23. Ashoaib

Posts: 3285; Member since: Nov 15, 2013

Go to hell apple... you dont sound good talking about green when the condition of labor in your manufacturing facilities are miserable just bcoz of your cost n profit hunger... care about ppl first then talk something about green... is it hard for apple to push foxxcon?

27. Jommick

Posts: 221; Member since: Sep 10, 2013

It's not about not wanting to be copied, it's about wanting to be compensated for being copied. Profits from a sale are immediate, royalties are cash flow - look at Microsoft and Android. Android is a much more successful platform, and Microsoft gets to make money off of it.

28. sprockkets

Posts: 1612; Member since: Jan 16, 2012

Looks like they copied MS's metro font. How ironic.

2. Daftama

Posts: 641; Member since: Nov 03, 2012

Haha hilarious... What waste a haters message

3. jaytai0106

Posts: 1888; Member since: Mar 30, 2011

Coming from a company that hasn't had anything innovated recently is kind of funny... Apple was so ahead of the pack at begin of the race... now they are just jogging while everyone is sprinting away

7. Kuroki

Posts: 183; Member since: Nov 24, 2013

They're not moving at all.

10. mrblah

Posts: 577; Member since: Jan 22, 2013

That would be sammy and htc, they both just re-released last years models ! lol

14. jaytai0106

Posts: 1888; Member since: Mar 30, 2011

I can't argue with that. They did come out with refresher models this year. S5 and M8 are both pretty similar compare to last year's models. However, I think we are hitting a point that smartphone needs different kind of technology to advance any further. I'm waiting for companies to come out with cool phone with flexible screen. They need to find a way to make everything else flexible as well inside of a phone :D Can't wait what next year will bring us. I just hope companies don't just bring out another refresher again...

41. The13thKing

Posts: 849; Member since: Feb 26, 2014

with all the novelities their phones have? please tell me how the iphone 5 is not just a 4 inch iphone 4, and the iphone 5s is not an iphone 5. apple stopped innovating anything since the iphone 4. Glad you guys now have a control center so can switch off wifi easily.

42. jaytai0106

Posts: 1888; Member since: Mar 30, 2011

Apple likes to sit back and see what other companies offer and use them in their design :P Look at the very first iPod... Its design came from four different MP3 players at the time. However, they did a good job on it though. Gotta give them credit for iPod :P

49. The13thKing

Posts: 849; Member since: Feb 26, 2014

100% true. they did some things right, no doubt .. but really come to think about it, their products are overpriced and truly lack in innovation now, and not only innovation .. they can't even catch up with gingerbread!

54. jaytai0106

Posts: 1888; Member since: Mar 30, 2011

SO TRUE!

91. mrblah

Posts: 577; Member since: Jan 22, 2013

Different port, twice as fast, new design, lighter, pretty much better in every way.

85. kabhijeet.16

Posts: 890; Member since: Dec 05, 2012

Apple has been doing the same since last 5 years.

78. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

i hope they dont and just rely on what they have, plumeting shares

4. Antimio

Posts: 313; Member since: Nov 11, 2013

Losing trial, someone?

5. -box-

Posts: 3991; Member since: Jan 04, 2012

Yet another alan apple article.

6. Just.Saying

Posts: 132; Member since: Apr 04, 2013

Apple won't lose this trial. Why you may ask, well, the jury are all secretly use iPhones and are big apple fans

11. Ashoaib

Posts: 3285; Member since: Nov 15, 2013

True true...

9. mrblah

Posts: 577; Member since: Jan 22, 2013

Get those copy cats!

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