Apple seeks developers for the Search Ads beta

In iOS 10, those using search in the App Store might see an ad for an app along with the search response. These Search Ads are marked advertisements for apps, and help developers find iOS users looking for apps similar to theirs. Developers are invited to opt-in to the Search Ads beta right now for free. Those who do take part will have their ads appear for those Apple Developer Program and Apple Beta Software Program members who have downloaded the iOS 10 beta. That just might result in some new subscribers for the advertised apps.

Once the beta period ends, developers will be able to bid on ad placements. Pricing is based on Cost Per Tap, and ads will be matched with relevant app searches. That increases the chances that an ad campaign will be successful. There also will be advanced analytical tools for developers to peruse. An API has already been created to help along those lines, and others will be offered to help developers create an ad campaign and manage it.

But we're jumping the gun. The Search Ad beta still has the entire summer to run, and Apple is still working on optimizing the system to see which ad formats work the best. If you are an iOS developer with an app in the App Store, click on the sourcelink if you want to opt-in to the Search Ads beta.

source: Apple via AppleInsider

FEATURED VIDEO

5 Comments

1. submar

Posts: 713; Member since: Sep 19, 2014

Every time I see the ad icon, I'll ignore it.

2. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

*help big/rich developers FTFY

3. AlikMalix unregistered

Most dont agree with me about the appstore ads (they think insensitivising devs equals more better apps for iOS)... but I'm with iOS because I like to avoid ads, I like a clean interface. This is a step backwards... Hate Cook for approving this...

4. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

NP other than I think you meant to use the word incentivizing.

5. TerrellAmerica unregistered

I hate ads with a passion

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.