Apple revenue breakdown shows iPad is a quarter of its sales now, Macs don't really matter

Apple revenue breakdown shows iPad is a quarter of its sales now, Macs don't really matter
We know the iPhone makes half of Apple's revenue and most of its profits, yet we are now seeing the iPad taking a larger role in Apple's revenue breakdown. The venerable tablet has risen to prominence with a huge 25% chunk of Apple's total revenue.

On the other hand, Macs are the next best thing for Apple after those two, and yet they account for only 10% of Cupertino's sales. The App Store accounts for 6% of revenue, and it's all downhill from there for the other products and services of Apple.

Granted, the lion's share of the profits originates from the iPhone franchise, as court documents recently unveiled up to almost 60% gross margin on the device that Apple has managed to achieve, but the iPad becoming more important than all the others in the portfolio shows just how successful SJ was at spotting and developing new market opportunities.



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