iPhone users eager to upgrade to 2018 models, according to survey

iPhone users eager to upgrade to 2018 models, according to survey
The new iPhone models are coming in less than a month, so LoupVentures decided to conduct a survey about the consumers’ intent to upgrade to a newer Apple smartphone. The survey questions were answered by 530 individuals from the US, 212 of them are currently Android users and the rest have an iPhone.

Of the iPhone owners, 48% said they are planning to upgrade to a newer device. That doesn’t necessarily mean a 2018 model. From the people that are planning to upgrade, 42% said they intent to buy one of the devices released this fall, while 17% want to switch to an iPhone X and 16% to the iPhone 8



Compared to previous year, the amount of people planning to upgrade now is significantly higher: in September 2017 it was 25% lower than it is now, at just 23%. Last year’s iPhone X was the one that introduced a new design, so it’s possible that people were waiting to see the new phones before deciding. As we already know from multiple leaks, this year’s iPhones will share the same design as the iPhone X. It appears that a big display notch is not something that can deter iPhone users and this year, when the whole lineup will have it, sales are expected to be even higher. Of course, the new iPhones will also come with improved internals and cameras.



Among Android users, there is also an increase in the willingness to buy an iPhone. Last year only 12% of Android users said they are planning to buy one, but results from the 2018 survey show that the number has gone up to 19%.

Apple’s efforts to highlight the usefulness of Augmented Reality have also paid off. This year, 32% of the survey responders said that better AR capabilities will make them more interested in buying a smartphone, compared to 21% of the participants last year.

Apple is expected to announce three new iPhones on September 12th and begin taking pre-orders two days later.

source: LoupVenture via 9to5Mac

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19 Comments

2. midan

Posts: 3209; Member since: Oct 09, 2017

"Among Android users, there is also an increase in the willingness to buy an iPhone. Last year only 12% of Android users said they are planning to buy one, but results from the 2018 survey show that the number has gone up to 19%. " Great to see more and more people waking up

3. lyndon420

Posts: 6915; Member since: Jul 11, 2012

Waking up? To what...strings...and a false sense of superiority? And exactly what type of augmented reality experience are the couple hundred people polled expecting to achieve that can't already be experienced through their current platform?? If this is a privacy issue....guess what - better hit your snooze button because apple is after your data as well. It is apple that is waking up... they've learned that there's big money in personal data - they're no better than google/amazon/walmart etc. We are the product.

16. piyath

Posts: 2445; Member since: Mar 23, 2012

Couple hundred people can represent the entire smartphone consumers, that's called an scientific study. You cannot go asking every single person in this world about what phone they gonna buy next, can you? No. Don't be a stupid asshole and try to accept the reality here which is people are getting so tired of this rapidly changing no innovation android market, thus they lean towards Apple for a much better experience rather than some $2 gimmicky features.

22. strategic_developer

Posts: 1627; Member since: Jul 17, 2018

Only when its Apple studies. Funny how when it's a study for Andepid 1000 people isnt even enough by your claims.

9. darkkjedii

Posts: 31751; Member since: Feb 05, 2011

Waking up to what exactly? I own an iPhone and a Note and my Note is well ahead. You make these dumb ass comments, but never offer any insight.

10. darkkjedii

Posts: 31751; Member since: Feb 05, 2011

I'll wait

11. darkkjedii

Posts: 31751; Member since: Feb 05, 2011

We're waiting

12. darkkjedii

Posts: 31751; Member since: Feb 05, 2011

Waking up to what exactly? I own an iPhone and a Note and my Note is well ahead. You make these dumb comments, but never offer any insight.

5. alaw.14

Posts: 431; Member since: Sep 10, 2013

So phonearena, you guys eager to upgrade aswell? Im sure you guys are going to enjoy them.

6. wlecome

Posts: 19; Member since: Oct 09, 2014

So a very small survey, in the US only and probably in only one state...

7. path45th

Posts: 407; Member since: Sep 11, 2016

Whatever Android I used, midrange or flagship , was crap, total waste of the money. After a year or so they all got slow and without updates.

8. peace247 unregistered

I've also used every iphone from 5s to X and each was defective one way or another.....my x face scanning is not working and after latest ios update, is buggy and laggy af.....iphone 6s was laggy as hell too...never again pathetic apple...

13. darkkjedii

Posts: 31751; Member since: Feb 05, 2011

I predict some major sales for the 2018 iPhone lineup, but I wonder what they'll bring, or if they'll make use of the 6.5 inchers screen. I want it to be more than a larger one trick pony (one app on the screen at a time, no picture in picture, no pencil support) phone it is now. Hopefully Apple takes the software to another level (Note 9 style).

14. Rager722 unregistered

I'm predicting it now, this will be the last year that iPhone will be a success. Next year will go to Samsung.

17. iLexus

Posts: 24; Member since: Jul 30, 2009

I own both iPhoneX and Note9 since I test them for users. I rarely use my iPhoneX because it's just boring but beautiful. I wonder are people getting an iPhone just because of facetime and iMessage. If your friends have facetime and your out of the group iMessage games or blue text, you may feel left out from the cool blue group because your green. If Android can't never compete with the highly rich iMessage/facetime, I believe people are going to stay right where there at and never know simple hundreds of features of the latest modern phone such has sending a high priority email or changing it's font size from the default mail app iOS vs Android. When will iOS get rich HTML email? This is what corporate America uses. A phone without widgets, being able to fake my location for things such as Movie Pass, and hidden/lock apps, it's a NO for me.

19. thedizzle

Posts: 203; Member since: Oct 05, 2017

Im pretty sure its just iMessage that keeps people from leaving.

21. Rager722 unregistered

With RCS moving forward and SMS/MMS dying, by 2020 iOS users will be the green bubble.

18. XDAdam

Posts: 276; Member since: Feb 03, 2016

New iPhoneX or Galaxy S10... new iPhoneX or Galaxy S10... I'm torn. My Galaxy S8 has become slow and boring and I really want the new X but I'm also very curious about what Samsung may come out with for the S10.

* Some comments have been hidden, because they don't meet the discussions rules.

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