Apple iPhone XR first weekend sales totaled 9 million units, analyst claims

Apple iPhone XR first weekend sales totaled 9 million units, analyst claims
In his report last week, analyst Ming-Chi Kuo admitted that pre-order demand for the iPhone XR was weaker than the interest seen in September for the iPhone XS and XS Max. But according to Rosenblatt Securities' Jun Zhang these “weak pre-orders” actually translated into sales of 9 million units over the course of the iPhone XR’s first weekend.

This number may seem impressive to many but Zhang was expecting Apple to sell 10 million units instead. Because of this, he has decided to reduce his production estimates for the quarter from 90 million to 88 million. Moreover, he now expects Apple to slow iPhone production by 3 million units in both November and December. Of this number, 2 million each month will be iPhone XR units while the remaining million will be iPhone XS and XS Max units.

Due to the higher cost of the iPhone XS series and the iPhone XR, the analyst in question does see an increase in Apple’s average selling price by between eight and 10 percent during the quarter ending December 31, 2018. This, along with the next-generation iPad Pros and updated MacBooks could help Apple generate as much as $91.2 billion during the period, which would be an all-time record for the company.

Jun Zhang is considered to be one of the less optimistic analysts when it comes to Apple. But despite forecasting sales of just 77 million units for the quarter – Ming-Chi Kuo expects 83 million units – he does appear to be in agreement that the final three months of 2018 could be massive for Apple.

Related phones

iPhone XR
  • Display 6.1" 828 x 1792 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A12 Bionic, Hexa-core, 2490 MHz
  • Storage 256 GB
  • Battery 2942 mAh(25h talk time)

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17 Comments

1. Papa_Ji

Posts: 807; Member since: Jun 27, 2016

Apple is only alive because support of USA government otherwise its life is almost over.

4. NateDiaz

Posts: 1084; Member since: Mar 03, 2018

Without government support, you can't even run a company you dummy

10. strategic_developer

Posts: 1627; Member since: Jul 17, 2018

That is false. Millions of businesses receive little to zero help from Governement. In fact, in the US, millions of them are harmed by their own Governement. You have no idea what you are talking about.

7. Galaxy_Apple

Posts: 129; Member since: May 24, 2015

and so ? Samsung is the same way for the korean government , probably even bigger support from korean government.

11. strategic_developer

Posts: 1627; Member since: Jul 17, 2018

I doubt it. SAMSUNG 25% if their country's GDP. Apple OS 0% of the US GDP. And Samsung doesnt get as much support as you think. You dont see the Sourh Kirean government overturning court judgements. You do see SK blocking competitor products from being sold to prevent their own home business from losing marketshare. SK sent a Samsung CEO to prison for unknowingly committing a crime, because the SK President was involved in a skeam to steal money from companies like Samsung. Their governement sent their president to prison too. Donyou see the US doing that to Trump? Not the same bruh. Not even remotely close.

2. BLUEBLASTER

Posts: 919; Member since: Feb 23, 2014

The Xr will be the best seller.

3. NateDiaz

Posts: 1084; Member since: Mar 03, 2018

Them numbers are more than what some phones sell in their lifetime.

5. Galaxy_Apple

Posts: 129; Member since: May 24, 2015

Ahem ! Pixel

6. AngelicusMaximus

Posts: 642; Member since: Dec 20, 2017

*Most phones

12. strategic_developer

Posts: 1627; Member since: Jul 17, 2018

Who cares. They are suppose to sell their phone. It's easy to sell when you have zero competition. On your own platform. Even without iOS ORM competition, Apple still sells last product than now 2 companies and it's getting close to 3. Wait, there are 3 companies who actually have competition that sell more products...lol Let them sell. I want them to sell every last one they make if they can. They are a company. Only people who can't brag about how awesome a product is, have sells as their only banner to cheerleading with. I could care less how many phone Samsung sell. If they make what I want I will buy. If not I wont. They made many models I have never bought or wished I had never bought.

14. sissy246

Posts: 7027; Member since: Mar 04, 2015

"I could care less how many phone Samsung sell. If they make what I want I will buy. If not I wont. They made many models I have never bought or wished I had never bought" Now this i can agree with.

8. mahima

Posts: 724; Member since: Nov 20, 2014

Iphone Xr sales-enough to bring down the average ppi of active smartphone used in 2018

9. Leo_MC

Posts: 6897; Member since: Dec 02, 2011

Which is irrelevant, considering that this phone will increase the average quality of the display.

13. strategic_developer

Posts: 1627; Member since: Jul 17, 2018

False. Over 70% of the phone sold, have higher PPI vs the iPhone XR. Whether anyone cares about paying $800 for such specs isnt even an argument. Peoppe.dont know better and that is what Apple banks on. Whether other buyers if other products care about such or not, the OEam cares enough to try at least to sell a product with the most updated and advanced hardware available for the price being offered. They dont skimp on things like not including the right charger, or adapters or even better quality cables and headphones. That's why Apple makes so much. $1000 with cheap $5 accessories in the box vs Samsung who has a $1000 phone with $50 in quality accessories in the box.

17. AngelicusMaximus

Posts: 642; Member since: Dec 20, 2017

Did you even read what he said before you came in with your long diatribe? Your response makes no sense in regard to it.

15. darkkjedii

Posts: 30875; Member since: Feb 05, 2011

I’ve been saying all along, the XR would be a hit. It’s a very good phone, and reasonably (for Apple) priced.

16. BullDozer

Posts: 154; Member since: Dec 18, 2015

Another lackluster. XtraRipoff.

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