Apple iPhone XR first weekend sales totaled 9 million units, analyst claims16
This number may seem impressive to many but Zhang was expecting Apple to sell 10 million units instead. Because of this, he has decided to reduce his production estimates for the quarter from 90 million to 88 million. Moreover, he now expects Apple to slow iPhone production by 3 million units in both November and December. Of this number, 2 million each month will be iPhone XR units while the remaining million will be iPhone XS and XS Max units.
Due to the higher cost of the iPhone XS series and the iPhone XR, the analyst in question does see an increase in Apple’s average selling price by between eight and 10 percent during the quarter ending December 31, 2018. This, along with the next-generation iPad Pros and updated MacBooks could help Apple generate as much as $91.2 billion during the period, which would be an all-time record for the company.
Jun Zhang is considered to be one of the less optimistic analysts when it comes to Apple. But despite forecasting sales of just 77 million units for the quarter – Ming-Chi Kuo expects 83 million units – he does appear to be in agreement that the final three months of 2018 could be massive for Apple.