Duopoly: these are the current top 10 popular phones worldwide


Oh, what a rollercoaster has the Apple-Samsung patent case been, with multimillion verdicts being bandied about like candy. Heck, Apple's claims that Samsung has changed its designs and software in a U-turn after the OG iPhone was introduced in 2007, haven't prevented the Koreans from carrying the Galaxy brand to prominence. In fact, the top 10 most shipped smartphones for the first quarter were all Apple- or Samsung-made.

Apparently, Samsung has managed to carve a niche for itself and is now crafting handsets with a very distinctive design, a far cry from all the iPhone X copycats that are proliferating like mushrooms in a rainforest this year. Still, the iPhone X managed to top the "most popular" chart, followed by another Apple handset, the iPhone 8. Samsung starts from the third place, but not with the flagship Galaxy S9+ that comes fifth, but rather with the lowly Galaxy Grand Prime Plus, whose lengthy name, full of superlatives, ensured it sold more than 8 million units in Q1. 

We kid, but Samsung's handset mix in the top 10 most shipped models means a much lower margin, of course, as neither the J7, nor the On5 can match the profits Apple gets from its iPhones, even the older models. Still, one look at the chart shows we are living in a veritable duopoly these days, and any new and successful players will be more than welcome to shake things up.

source: IHS

FEATURED VIDEO

41 Comments

1. piyath

Posts: 2445; Member since: Mar 23, 2012

This is old news. Give us the latest numbers, from April 2018 onwards...

2. dimas

Posts: 3349; Member since: Jul 22, 2014

This shows that no matter what argument fanboys defend or justify, apple and samsung will just look at their bank accounts and won't give a s**t if you win or not.

5. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

Hyperbole. Samsung has a proven history of listening to their consumers much more than any other brand out there, especially the mainstream brand like Apple. Furthermore, Samsung is selling smartphones at a much lower profit margin than Apple, which is evident from the fact that Samsung smartphones are cheaper, even though they pack more hardware features. So yes, Samsung cares about their bank account just like any other company, but there is different levels of greed and Samsung isn't as greedy as Apple.

14. nodes

Posts: 1158; Member since: Mar 06, 2014

they all are greedy on the same level. just different business strategy.

16. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

No they aren't. How can you say that someone like Samsung and Xiaomi (Who has limited themselves to a profit margin of 3%) is as greedy as someone like Apple, who sells their products with ridiculously high profit margins? Stop being this ignorant and simplistic. Just because something is a company doesn't mean that it's the same as every other company out there. Companies are all different. Yes, they all want to make money, but that doesn't make them the same. Samsung has proven to listen to consumers, while brands like Apple has proven not to. Is that a wrong thing to say? No, you damn well know that's true, so saying that they're the same is ridiculous.

18. kiko007

Posts: 7493; Member since: Feb 17, 2016

Does sucking Samsung's dick pay well? Trying to comparing Samsung's margins to Xiaomi's is incredibly disingenuous... borderline insulting in my opinion. Samsung actually has more in common with Apple (how much they make versus product production cost) there than any other Android OEM, but you being the sheep you truly are, wouldn't know that.

21. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

"Samsung actually has more in common with Apple (how much they make versus product production cost)" Samsung sells a bunch of mid-range and budget phones, which has absolutely miniscule profit margins. Is that wrong? No, it's not. Apple only really sells flagships, they don't really produce mid-range or budget phones (The iPhone SE is a singular exception to the rule, but that was still a high-end mid-range phone when released). Those smartphones have much more in common with the ones Xiaomi produce than the ones Apple produce. You're an iSheep, so you obviously wouldn't know that. Additionally, i never said that Samsung wasn't making more money on their top of the line flagships than Xiaomi does, but that's just one of many series that Samsung produces, which you choose to focus on. The thing i was talking about was that Samsung, like Xiaomi, has lower profit margins than Apple, which is completely true. Lastly, you were talking about production costs, so let's look at the actual cost of the devices. So we can see how much you get for your money. The Galaxy S9+ is worth $379, while the iPhone X is worth $389, in production. The Galaxy S9+ was $840 at released, while the iPhone X was $999 at released. This results in Samsung having $461, while Apple has $610, after production costs. I was clearly completely right and truthful when i said that Samsung doesn't have as ridiculous profit margins as Apple, who sells a device that is worth as much in hardware as the Galaxy S9+ for nearly $160 more. If i did this test for my country, then this would look MUCH worse for Apple. https://cdn57.androidauthority.net/wp-content/uploads/2018/03/Screen-Shot-2018-03-20-at-19.35.44-840x623.png "Does sucking Samsung's dick pay well? " I wish you had the capacity to read and comprehend, instead of simply seeing red when you saw Samsung. Sadly any kind of logical and rational argumentation will have no effect on someone as thick as you. "How can you say that someone like Samsung and Xiaomi (Who has limited themselves to a profit margin of 3%) is as greedy as someone like Apple" I wasn't comparing Samsung and Xiaomi, i was comparing Apple to Samsung and Xiaomi. If you were capable of reading through your Apple glasses you would know that. It says absolutely nowhere that i was comparing Samsung's margins to Xiaomi's margins, you're assuming that yourself. The comparison was between Apple and those two.

29. kiko007

Posts: 7493; Member since: Feb 17, 2016

Bruh, does sucking their dick pay well? Yes or no answer, Techie.

19. AdeelSoomro

Posts: 61; Member since: Oct 26, 2017

Samsung has proven to listen to consumers , did Samsung provide timely updates if yes then they listen to their customers if not then Samsung still a dumb company

23. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

My Galaxy S9 has received monthly updates ever since i got it, and they have fixed a number of small issues. Furthermore, Samsung promises 2 OS updates and 3 years of security updates, and guess what i received on my Galaxy S6 edge? 2 OS updates and 3 monthly security updates. Do you even own a newer Samsung device? I doubt you do.

24. midan

Posts: 2756; Member since: Oct 09, 2017

"Samsung has proven to listen to consumers, " And thats why they are losing. You can't please Everyone.

26. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

You're seriously saying that companies shouldn't listen to consumers? Are you actually this deluded by Apple? Comeon, this is insane levels of crazy. So you're clearly against the whole concept of feedback, which is one of the main driving forces of improving hardware and software products. It has been for decades. Companies should always listen to consumers to hear what they have to say, so that they can take the ideas of the consumers with them, when then improve/develop new products

31. midan

Posts: 2756; Member since: Oct 09, 2017

Like i said you can't please everyone, of course Apple is also listening their customers, it doesn't meant they need to try to please every minor crowd.

34. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

"Like i said you can't please everyone," No, you can't please everyone, but that doesn't mean you can't please a massive majority, which is what Samsung typically does. " of course Apple is also listening their customers," Oh really? Since when? I can't think of Apple showing a single sign of listening to their consumers. Are they listening to their consumers when they refuse to believe the consumers, when they're telling them that their iPhone 6 and iPhone 6s plus are bending? No. Did they listen to them when consumers during Antennagate? No, they told them they were "holding it wrong". Apple has had no history of listening to their consumers, especially not compared to Samsung, who has actually BROUGHT BACK features for consumers. That's what happened with the Galaxy S7.

33. sleepypandaeyes

Posts: 371; Member since: Apr 12, 2015

I still feel pricing the note 8 at nearly 1k was a bad move, Iphone x is selling well but not by their usual standard. Sales nod the Note 8 would see a similair affect as its not their big selling flagship.

20. midan

Posts: 2756; Member since: Oct 09, 2017

"Furthermore, Samsung is selling smartphones at a much lower profit margin than Apple" I can't believe you just said that :D Samsung profit margins are very high, i've said it to you many times already.

22. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

You've said a lot of things and hardly any of it is true, because you're so insanely biased in Apple's favor it's insane. It's what you're known for on this site. You can say all you want about me, but i'm nowhere near the level of insanity that you have, as i try to convey my train of thought with "long and boring" messages. Let me show you proof that you're straight up wrong. you were talking about production costs, so let's look at the actual cost of the devices. So we can see how much you get for your money. The Galaxy S9+ is worth $379, while the iPhone X is worth $389, in production. The Galaxy S9+ was $840 at released, while the iPhone X was $999 at released. This results in Samsung having $461, while Apple has $610, after production costs. I was clearly completely right and truthful when i said that Samsung doesn't have as ridiculous profit margins as Apple, who sells a device that is worth as much in hardware as the Galaxy S9+ for nearly $160 more. If i did this test for my country, then this would look MUCH worse for Apple. Furthermore, this was for Samsung's most expensive device, which has the highest profit margin. If we look at Samsung's cheaper series, then the profit margins will be MUCH MUCH lower. https://cdn57.androidauthority.net/wp-content/uploads/2018/03/Screen-Shot-2018-03-20-at-19.35.44-840x623.png Now stop running your mouth when you have absolutely no clue what you're talking about. You never prove anything, and you never have any kind of rational argumentation, you just demand that people drink the Apple juice and become as out of touch with reality as you.

25. midan

Posts: 2756; Member since: Oct 09, 2017

You think nothing else cost than phone parts? :D good one :D And you just proved that Samsung have very high profit margins

27. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

"You think nothing else cost than phone parts? :D good one :D" Those are the cost of production, assembly and testing, which is quite extensive. Furthermore, there aren't more to phone parts, as they literally listed all of the phone parts in the list. Are you seriously incapable of reading? You must be. I said Samsung doesn't have as high profit margins as Apple, which i've proven, as Apple's is 33% higher than Samsung's. That's a massive difference. Furthermore, this is Samsung's most expensive series, which means this is the highest profit margins they have. Unlike Apple, they mostly sell mid-range and budget smartphones, which as profit margins that are much much lower. Are you actually this incapable? Please comprehend things before commenting.

35. whatev

Posts: 2218; Member since: Oct 28, 2015

I’m having so much fun with his meltdowns, but he keeps trying and trying, it’s really admirable and sad at the same time *sigh

40. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

Meltdowns? I'm trying to convey a rational and logical train of thoughts here through the use of evidence, in order to prove people wrong, when they say things that they haven't actually looked into. I wish more people would actually look at evidence. If that's a meltdown to you, then i think you've misunderstood the meaning of the word. You're the kind of fanboy that could benefit from the concept of evidence and objectivity.

3. jellmoo

Posts: 2567; Member since: Oct 31, 2011

Q1 is interesting though. In 2018, this means that the S9/S9+ were only available for a little more than a month, but still sold that many units, which is impressive. But it also means that the S8/S8+ were available for under a month, and didn't crack the list in 2017. For what many see as an iterative update, it seems that the S9/S9+ still managed to gain a lot of traction.

6. piyath

Posts: 2445; Member since: Mar 23, 2012

S8 was released on April 21 and preorders were available from March 30. S9 was released on March 16 and preorders were available from March 1. So, your point being..........

7. jellmoo

Posts: 2567; Member since: Oct 31, 2011

You literally just proved my point. So thanks, I guess.

9. piyath

Posts: 2445; Member since: Mar 23, 2012

Ha...??? How is that...lol Care to enlighten me plz...? Galaxy S9 has 2 full weeks inside the Q1 2018 to sell their product thus they could make in to the Q1 list as shown above. So how did it gain "traction" compared to S8 last year ? Traction means what exactly? Do You hope S9 had a 2 week advantage over S8 in sales because it was released earlier this will sell more number of units compared to S8?? LOLZZZZ. Can you tell me how did you figure that?

28. jellmoo

Posts: 2567; Member since: Oct 31, 2011

Dude. Relax for a second. Just look at the chart. With 2 extra weeks, the S9/S9+ broke into the top ten, whereas the S8/S8+ did not, meaning at that point each had shipped less than 4.3 million units. It's an impressive feat to be able to add that much to Q1 in a 2 week period. Especially with a design that it is iterative and not revolutionary. (And I don't care one way or another about Samsung. Their products are not my cup of tea. But I still will recognize an impressive achievement when they make one)

11. piyath

Posts: 2445; Member since: Mar 23, 2012

When the S9 launches it will sell well for a limited period of time until it's hotness or vibe remains and then eventually it will fade away due to multiple reasons like lots of other Android phones will come out in the meantime, S8 and S9 has almost the same design aesthetics thus people aren't that very excited, Samsung ofteare still sucks and lags compared to newer UIs in recent Android phones, Samsung hasn't been innovating that much recently like they used to do and the mid range market is becoming more and more stronger with new models like Oneplus 6, Zenfone 5/5z, Xiaomi, Huawei etc.

17. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

You're pathetic. "S8 and S9 has almost the same design aesthetics thus people aren't that very excited" Your beloved Iphone 6, iphone 6s, iphone 7 and iphone 8 were essentially identical, at least as identical as the Galaxy S8 and S9, when it came to appeareance. When it came to actual software and hardware improvements, the Galaxy S9 was a much bigger improvement than any of the aforementioned iPhones. Why is such an obnoxious iSheep like you constantly in articles bashing Samsung? It's pathetic. I would respect it if you had good argumentation that followed a rational train of thought, but it's always just the ramblings of an iSheep.

4. medtxa

Posts: 1655; Member since: Jun 02, 2014

Lol, that Galaxy Grand Prime Plus.

8. worldpeace

Posts: 3130; Member since: Apr 15, 2016

Still waiting for it's sucessor.. The Galaxy Grand Prime Plus Deluxe Premium XL

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.