What the president and his handlers did not know, was that the very day before Ortiz snapped the picture, the slugger had signed a deal with Samsung to endorse its phones. Like Ellen Degeneres before him, Ortiz was handed a Samsung Galaxy Note 3 and was given a quick tutorial on how to take selfies with the phablet. For its part, Samsung clammed up on Thursday. Press Secretary Carney did not mention whether White House attorneys have been in touch with Samsung about ceasing its use of the picture.
Unlike Ellen's selfie, which became a huge media event, and gave Samsung more promotion for the Samsung Galaxy Note 3 than it could have ever dreamed of receiving, Ortiz' selfie has not received the same attention. In fact, Ted Marzilli, CEO of YouGov's BrandIndex, says that 24 hours after the event, there has been no movement in the perception of Samsung's brand.