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White House upset with Samsung as president appears to promote the brand

Posted: , by Alan F.

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White House upset with Samsung as president appears to promote the brand
Yesterday, we told you all about the selfie that Boston Red Sox star David Ortiz took with the president. While the President of the United States is not supposed to be involved in promoting  products, the selfie with Ortiz and Obama was later retweeted around the world by Samsung, making it appear as though the president was promoting the Korean manufacturer. "As a rule the White House objects to attempts to use the president's likeness for commercial purposes," White House Press Secretary Jay Carney said. "And we certainly object in this case."

What the president and his handlers did not know, was that the very day before Ortiz snapped the picture, the slugger had signed a deal with Samsung to endorse its phones. Like Ellen Degeneres before him, Ortiz was handed a Samsung Galaxy Note 3 and was given a quick tutorial on how to take selfies with the phablet. For its part, Samsung clammed up on Thursday. Press Secretary Carney did not mention whether White House attorneys have been in touch with Samsung about ceasing its use of the picture.

"As a rule the White House objects to attempts to use the president's likeness for commercial purposes. And we certainly object in this case."-Jay Carney, press secretary, White House

Unlike Ellen's selfie, which became a huge media event, and gave Samsung more promotion for the Samsung Galaxy Note 3 than it could have ever dreamed of receiving, Ortiz' selfie has not received the same attention. In fact, Ted Marzilli, CEO of YouGov's BrandIndex, says that 24 hours after the event, there has been no movement in the perception of Samsung's brand.

source: WSJ

92 Comments
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posted on 03 Apr 2014, 23:39 19

1. hurrycanger (Posts: 1574; Member since: 01 Dec 2013)


"Unlike Ellen's selfie, ..."
Well. People care more about entertainment than politics. It's that simple.

posted on 04 Apr 2014, 15:36 2

70. downphoenix (Posts: 3165; Member since: 19 Jun 2010)


not just that, but the Ellen selfie was taken during an awards show that has millions and millions of people watching. The Ortiz/Obama selfie seems to be a lot more low key in comparison.

posted on 05 Apr 2014, 12:24 1

91. hurrycanger (Posts: 1574; Member since: 01 Dec 2013)


True that.

posted on 05 Apr 2014, 22:41

92. skyline88 (Posts: 472; Member since: 15 Jul 2013)


as if your country's politic is not a sort of entertainment.

posted on 03 Apr 2014, 23:48 24

2. The13thKing (banned) (Posts: 849; Member since: 26 Feb 2014)


Lol i love when samsung does theses things, it fires haters up :P

posted on 04 Apr 2014, 00:10 9

4. hboy857 (Posts: 349; Member since: 03 Jun 2013)


How much samsung is paying you?

posted on 04 Apr 2014, 00:12 13

5. chocowii (Posts: 453; Member since: 30 Jan 2014)


If only he used an iPhone the story would be different.

posted on 04 Apr 2014, 00:53 19

15. The13thKing (banned) (Posts: 849; Member since: 26 Feb 2014)


Lol yeah, it's a normal thing that celebreties use an iPhone, but when it's a Samsung it gets all haters fired up.

posted on 04 Apr 2014, 00:16 12

6. pwnarena (Posts: 1129; Member since: 15 Feb 2013)


interestingly, the13thking always preempts "haters' comments." so what does that make him? a haters' hater? doesn't that compound his "haterness" factor?

posted on 04 Apr 2014, 01:35 1

23. Whopyourass (unregistered)


Why are there always the same people liking your posts? Clones? LOL.

posted on 04 Apr 2014, 03:13 4

27. joey_sfb (Posts: 6014; Member since: 29 Mar 2012)


Haters over react. That's entertainment.

posted on 04 Apr 2014, 05:30

41. apple4never (Posts: 1064; Member since: 08 May 2013)


how do you check who favourites stuff?

posted on 04 Apr 2014, 08:47 1

56. Ashoaib (Posts: 3229; Member since: 15 Nov 2013)


But its wrong, white house should be angry to use its supreme resident for marketing purpose

posted on 03 Apr 2014, 23:52 3

3. ryq24 (Posts: 739; Member since: 17 Oct 2011)


Few people in the world knows who this Ortiz guy that's why no one bothered to re tweet the picture. Still, that's a low blow from Samsung!

posted on 04 Apr 2014, 03:55 2

33. shuaibhere (Posts: 1986; Member since: 07 Jul 2012)


How about obama then???

posted on 04 Apr 2014, 00:27 8

8. StraightEdgeNexus (Posts: 3689; Member since: 14 Feb 2014)


Is it that difficult to take a selfie, that people need a tutorial for that especially with samsung's great camera app.

posted on 04 Apr 2014, 00:29 9

11. The13thKing (banned) (Posts: 849; Member since: 26 Feb 2014)


Nahh, it's usually for people who are terrible in terms of technology.

posted on 04 Apr 2014, 00:33 11

13. StraightEdgeNexus (Posts: 3689; Member since: 14 Feb 2014)


Haha they better buy a dumb phone. I suggest a ifruit phone. For dummies.

posted on 04 Apr 2014, 03:15

29. reckless562 (banned) (Posts: 1153; Member since: 09 Sep 2013)


u said it brother

posted on 04 Apr 2014, 01:19 7

19. galanoth (Posts: 425; Member since: 26 Nov 2011)


You can't even see the phone.
People just love to hate on Samsung.

posted on 04 Apr 2014, 01:25 4

20. wolfsaviorzx (unregistered)


It should be about Operation Systems, not manufacturers. Android and Windows Phone > IOS

posted on 04 Apr 2014, 03:15 1

30. reckless562 (banned) (Posts: 1153; Member since: 09 Sep 2013)


true!

posted on 04 Apr 2014, 08:46

55. marlboro (Posts: 94; Member since: 27 Mar 2014)


opinionated... definitely not an ios user!

posted on 04 Apr 2014, 01:55 7

25. ThinkingBrian (Posts: 5; Member since: 15 Nov 2013)


So what, Samsung retweets a selfie that was taken with one of there Smartphones, its not like they are using it in a commercial or campaign. As far as I'm concerned, the White House and some others are making a big deal over nothing. No one had any idea including the Boston Red Sox slugger David Ortiz himself that he would actually get a selfie with the President of the United States. It seems to me that the White House and others are just mad because he used a Samsung Galaxy Note 3 instead of an Apple iPhone. If it was an iPhone and Apple retweeted it, no one including the White House would care.

posted on 04 Apr 2014, 08:40

53. bucky (Posts: 2695; Member since: 30 Sep 2009)


That's because samsung always pays for these things to be used and then deny it afterwards.

posted on 04 Apr 2014, 03:17

31. techloverNYC (Posts: 601; Member since: 20 Nov 2012)


Another un American act by our beloved president.

posted on 04 Apr 2014, 05:53 4

43. Whateverman (Posts: 3271; Member since: 17 May 2009)


Just stop, please.

posted on 04 Apr 2014, 03:26 1

32. frickbot (Posts: 21; Member since: 15 Mar 2014)


Wait... Is this a big deal because the phone was used as a camera?

posted on 04 Apr 2014, 05:31 1

42. alrightihatepickingusernames (Posts: 474; Member since: 29 Dec 2013)


Not a huge fan if this "selfie marketing" stuff.

posted on 04 Apr 2014, 05:59

44. networkdood (Posts: 6330; Member since: 31 Mar 2010)


White House is mad over this, and yet the government is nothing but a Corporatocracy now...oh the irony....

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