The data, which comes from new smartphone purchases by those 18 or older, does not include enterprise or corporate purchases. During the three-month period, the Apple iPhone 4 was priced at $199.99 with a signed 2-year contract for the 16GB model while the 8GB Apple iPhone 3GS was free with a signed contract.
average price of a new smartphone was $135.
However, it seems that some carriers, like Verizon, have stretched the line of what used to be the "Gold Standard" for smartphone prices during the fourth quarter. Where Big Red used to price its high-end models at $199.99 with a signed two-year contract, the latest Verizon top of the line phones are being priced at $299.99 with the signed contract. These are usually dual-core, LTE enabled phones like the Motorola DROID BIONIC, the Motorola DROID RAZR and the HTC Rezound. This pricing started in the Q2 with the launch of the Samsung Droid Charge which is an LTE enabled phone, but is powered by a single-core processor. .
While handset prices dropped in the third quarter, on average, accessory prices were steady indicating a fairly decent demand for them. Ross Rubin, executive director of industry analysis for NPD, suggested that retailers could do well by focusing their promotions on smartphone accessories.
source: NPD via AppleInsider