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Sony to replace the President and CEO of its Mobile Communications branch

Posted: , by Paul.K

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Sony to replace the President and CEO of its Mobile Communications branch

Sony Corporation has announced that on November 16th it will be replacing the current President and CEO of Sony Mobile Communications, Kunimasa Suzuki, with CEO and senior VP of Business Strategy, Corporate Development and Transformation Mr. Hiroki Totoki.

This is no doubt a move, evoked by Mobile Communications' unfavorable results, which predict more than a $1.7 billion loss by the end of this fiscal year. A month ago, Sony announced that it will be re-thinking its Mid-Range Plan (MRP), which, according to the company, was the main culprit for the abysmal sales. Apparently – it has been re-thinking its CEO options for the Mobile Communications segment as well.

Kunimasa Suzuki has been President of Sony Mobile since May 2012, by which time he was also CEO and EVP of Sony Corp., in charge of the PC business (which Sony has now sold off), Mobile Business, UX, Product Strategy, and Creative Platform. Yeah, that's quite a lot to carry. It is currently unknown, whether Mr. Suzuki will stay on the helm of these divisions, come November 16th.

Hiroki Totoki, the President of Mobile to-be, has been CEO and SVP of Corporate Development and Transformation, Business Strategy since December, last year. In April 2014 he also took charge of Corporate Planning, New Business Creation Department, Business Design and Innovation Laboratory, and is Senior General Manager of Corporate Planning Department.

Reuters reports that Mr. Totoki was pulled from a Sony daughter company by none other but the President of Sony Corp. - Kazuo Hirai, who is said to consider Totoki as one of his most trustworthy employees.

So, let's see what Sony's next move will be. Looking at the new Mobile Communications CEO's portfolio – it looks like it may focus much more on marketing the devices right, rather than developing new features. This is not necessarily a bad thing, as many techies will agree that the Xperia flagships are very potent, competitive handsets that just don't get enough attention to become widely successful.

source: Reuters

30 Comments
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posted on 30 Oct 2014, 09:57 6

1. ArtSim98 (Posts: 3535; Member since: 21 Dec 2012)


Go Totoki-san!

posted on 30 Oct 2014, 14:23

21. f35hunter (Posts: 232; Member since: 12 Dec 2013)


Finally we are waiting this for long time !!!!!!!!!

posted on 30 Oct 2014, 18:59

24. phnrpt (Posts: 14; Member since: 28 May 2012)


Selling Vaio was a huge mistake. HP did bring tablet line back, so can SONY bring Vaio back!

posted on 30 Oct 2014, 10:02 3

2. fuhrer (Posts: 39; Member since: 29 Apr 2013)


Rest In Pieces

posted on 30 Oct 2014, 10:06 8

3. xperiaDROID (banned) (Posts: 5629; Member since: 08 Mar 2013)


Shut up, troll! Fegelein! Fegelein! Fegelein!

posted on 30 Oct 2014, 10:08 5

4. xperiaDROID (banned) (Posts: 5629; Member since: 08 Mar 2013)


Ganbatte, Sony! All the best!

posted on 30 Oct 2014, 10:12 1

5. hboy857 (Posts: 349; Member since: 03 Jun 2013)


It's about time to fire those lame ass executives. If Totoki fail they can hire me as their CEO ;)

posted on 30 Oct 2014, 10:21 5

6. xperiaDROID (banned) (Posts: 5629; Member since: 08 Mar 2013)


I wanna be the president, I wanna bring back Vaio, I wanna make a 2nd gen Xperia Play, I wanna get a flagship for free every year, and a PS4.

posted on 30 Oct 2014, 10:23 2

7. ArtSim98 (Posts: 3535; Member since: 21 Dec 2012)


It would be epic if Sony made a gaming Vaio instead of a PS5.

posted on 30 Oct 2014, 10:36 5

10. dmn666 (Posts: 244; Member since: 19 Oct 2011)


Yes, It'd be very epic. Vaio is dead, the laptop market is dying and PS is keeping Sony alive. All they need is an epic suicide by replacing PS with Vaio.

posted on 30 Oct 2014, 10:49

13. ArtSim98 (Posts: 3535; Member since: 21 Dec 2012)


xD Vaio is not dead at all! It's just not part of Sony anymore!

posted on 30 Oct 2014, 10:53

14. dmn666 (Posts: 244; Member since: 19 Oct 2011)


Yeah, I have to go to the graveyard (eBay in this case lol) to find one. So yes, it's very much dead.

posted on 30 Oct 2014, 10:58

15. ArtSim98 (Posts: 3535; Member since: 21 Dec 2012)


No it's not dead. They still sell them in Japan and they will be releasing new models in Japan probably early next year and later they might become internationally available.

posted on 30 Oct 2014, 11:02 2

17. dmn666 (Posts: 244; Member since: 19 Oct 2011)


I know that. But as you said "MIGHT become internationally available" - We'll see. That said, I have two of them sitting around. So I'm good for now. Those are at least not dead yet - lol.

posted on 30 Oct 2014, 11:44 4

19. Liveitup (Posts: 1798; Member since: 07 Jan 2014)


Make at least a few WP devices as well even at low end, diversify.

posted on 30 Oct 2014, 10:27 3

8. hunted (Posts: 403; Member since: 21 Sep 2011)


all the best Sony!!!

posted on 30 Oct 2014, 10:31

9. alumoyo (Posts: 345; Member since: 26 Aug 2013)


Bringing in another "company man" from a different department won't do anything - just like Thorsten Heins at Blackberry: he tried his best but it all came to nothing, coz he had always been part of the same losing team. They need new blood from outside!

posted on 30 Oct 2014, 10:40 2

12. xperiaDROID (banned) (Posts: 5629; Member since: 08 Mar 2013)


Thorsten Heins is a good CEO, but he doesn't have the power like John Chen. And that question comes to mind, is there another John Chen in the house? I think not. It's not easy to find a great CEO like John Chen.

posted on 31 Oct 2014, 02:19

26. alumoyo (Posts: 345; Member since: 26 Aug 2013)


Not saying he was a bad CEO - I liked him a lot actually. But a company man is often guided by the same philosophies and paradigms that got the company into its bad position in the first place. Sony's problems aren't a single CEO's fault. Its a SONY problem, so either Sony needs to change or they need to inject fresh thinking. A company man can't do that.

posted on 30 Oct 2014, 10:37 1

11. boosook (Posts: 1419; Member since: 19 Nov 2012)


Good move... too many mistakes.

posted on 30 Oct 2014, 10:58 3

16. Odiin (Posts: 340; Member since: 23 Apr 2013)


All the best SONY!

posted on 30 Oct 2014, 11:39 3

18. SonyPS4 (Posts: 344; Member since: 21 May 2013)


My suggestion is stop making entry and mid end model. Focus on high end model. Z , Z Compact and 8 inch Z tablet series.

posted on 30 Oct 2014, 13:30

20. InspectorGadget80 (unregistered)


Bout damn time. Their marketing and CEO stinks. They should only focus here in the u.s. NA AND Europe where strong sales here.

posted on 30 Oct 2014, 15:48

22. surethom (Posts: 605; Member since: 04 Mar 2009)


Maybe will soon get a new Sony phone that does not look like all the other Sony phones that have been launched over the last 3 years. & much less skinning of Android that slopes the phone down & the Android updates.

posted on 30 Oct 2014, 18:32

23. Af1rPA (Posts: 670; Member since: 12 Jun 2014)


Best news that has come out of the Sony camp in ages. They need to retire all the old man executives and hire me!! I'd gladly take up the role of CEO of the mobile division for a fraction of what that old CEO was getting paid.

posted on 30 Oct 2014, 19:08 3

25. Venkatramanan (Posts: 308; Member since: 15 Aug 2014)


Sony needs to restructure their whole software team first. They are spoiling their great hardware.

posted on 31 Oct 2014, 05:22

27. laughmi (banned) (Posts: 283; Member since: 28 Oct 2014)


AS good they are in TV that bad they are in Smartphones. Its a pity the way they price. All their products need a 50% price cut.

posted on 31 Oct 2014, 09:16

28. zuliner (Posts: 13; Member since: 08 Nov 2013)


Pricepricepricepricepricepricepricepricepriceprice

posted on 31 Oct 2014, 10:25

29. NightSurfer (Posts: 101; Member since: 06 Sep 2014)


Sony is laying all its cards for its upcoming flagship next year plus a good marketing strategy, big win for consumers.

posted on 03 Nov 2014, 14:39

30. mohd5rose (Posts: 3; Member since: 22 Oct 2014)


Ganbatte Totoki-san!!!

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