Sony reassesses its predictions for the year again - lowers targets even more

Sony reassesses its predictions for the year again - lowers targets even more
After last month's revising of its results forecast for the fiscal year, Sony predicted heavy losses and decided to re-think the "Mid-Range Plan" for its mobile devices. The new plan is to reduce the mid-range devices' roster and do various adjustments to the marketing of flagship models in different geographical areas.

Well, leaksters now claim that Sony is about to yet again announce a drop in its sales estimates, again in the figure of millions of handset units.

Now, seeing as Sony has put a plan of pulling its more budget-oriented handsets from the market in motion, it's easy to see where the predicted drop in sales comes from. A month after revising the plan is yet too soon to call "doom" for the Sony. On the flipside - the company has been working hard to make its flagships desirable, considering the 6-month refresh cycle. Rumors about a couple of super-powered Xperia phones (1, 2) are already floating around the web and we'd say Sony is still not ready to call it in.

source: WSJ via Android Central

FEATURED VIDEO

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless