Sony reassesses its predictions for the year again - lowers targets even more

Sony reassesses its predictions for the year again - lowers targets even more
After last month's revising of its results forecast for the fiscal year, Sony predicted heavy losses and decided to re-think the "Mid-Range Plan" for its mobile devices. The new plan is to reduce the mid-range devices' roster and do various adjustments to the marketing of flagship models in different geographical areas.

Well, leaksters now claim that Sony is about to yet again announce a drop in its sales estimates, again in the figure of millions of handset units.

Now, seeing as Sony has put a plan of pulling its more budget-oriented handsets from the market in motion, it's easy to see where the predicted drop in sales comes from. A month after revising the plan is yet too soon to call "doom" for the Sony. On the flipside - the company has been working hard to make its flagships desirable, considering the 6-month refresh cycle. Rumors about a couple of super-powered Xperia phones (1, 2) are already floating around the web and we'd say Sony is still not ready to call it in.

source: WSJ via Android Central

FEATURED VIDEO

74 Comments

1. vincelongman

Posts: 5628; Member since: Feb 10, 2013

Sony make great phones Their problem is they dont advertise enough Which is why Samsung is dominating Android sales And why Sony, HTC, LG, Moto aren't selling as much

2. boosook

Posts: 1442; Member since: Nov 19, 2012

Well, they've also done many bad mistakes in the low and mid range since 2012 (since when Sony acquired Ericsson), that's why they're not selling. And since their managers are unable to understand the reasons (that are pretty simple, btw, if one follows the market a little bit), they've decided to quit... sad but true. What's more, I'm not sure that the 6-months cycle for flagship will pay in the long term.

6. sar44

Posts: 278; Member since: Apr 14, 2014

10. pwnarena

Posts: 1129; Member since: Feb 15, 2013

that accusation is stupid. look at other sample photos of the z3 and z3c and you'll find better photos with better contrast and color saturation. if they paid, they settings would have been fondled with to make the camera produce better pictures. that's completely baseless. i would believe they paid for the z2 on the phonearena review, though.

13. sar44

Posts: 278; Member since: Apr 14, 2014

16. pwnarena

Posts: 1129; Member since: Feb 15, 2013

precisely my point. if they went manual and chose the right settings, they could have taken better photos (not overexposed)

18. sar44

Posts: 278; Member since: Apr 14, 2014

is not overexposed. it's so bad configured automatic white balance. It is not possible to change by the usual settings

17. mixedfish

Posts: 1545; Member since: Nov 17, 2013

LOL, so photos described as having a 'cool white balance' actually look like they have a 'cool white balance' = paid. Time to put on those tin foil hats, complicated scientific investigations in progress.

20. sar44

Posts: 278; Member since: Apr 14, 2014

they wrote "and colors are fairly accurate"

30. ArtSim98

Posts: 3535; Member since: Dec 21, 2012

You know fairly means kinda/acceptable not great...

19. ArtSim98

Posts: 3535; Member since: Dec 21, 2012

Lol your delusions are so funny to read :D Drank too much vodka? xD

62. Ashoaib

Posts: 3269; Member since: Nov 15, 2013

I agree with you, sometime I feel sony's camera is visibily performing inferior to the competitors. Pictures are not stable, sometime very good and somethime not. Display of sony is also visibly inferior if we compare with other phones side by side. I dont know about the display of z3 but I noticed till the display of z2

63. Ashoaib

Posts: 3269; Member since: Nov 15, 2013

if sony will not stop screwing something in their phones then they will keep going down

72. Trex95

Posts: 2364; Member since: Mar 03, 2013

And who told you that Samsung doing well?! Since M8, G3 and now IPhone 6 and 6 plus Samsung not selling well as you thing. People are not stupid not even the regular user, I know lot of ppl that bought M8 instated of S5 coz they knows Samsung phones will lags after couple of month of use leave a lone the Chinese market that some Chinese famous brand that beats Samsung in Chinese market.

74. LGisgood

Posts: 833; Member since: Jun 23, 2012

LG is selling good!

3. NotAGeek

Posts: 279; Member since: Jan 26, 2014

Sony's mid and low end phones offers no good value for the money.That's why people who can't afford sony's flagship will buy a mid or low phones from other oem. Sony,you can't just rely on flagship sales unless you have a marketing power like Apple do

4. ArtSim98

Posts: 3535; Member since: Dec 21, 2012

Deem. Sony pleeeease get everything together! You make great stuff!

5. mobie

Posts: 1; Member since: Oct 22, 2014

less advertisement = lower cost of goods sold (eg. Xiaomi) lower selling price = greater quantity sold = higher profit (should compare COST PER UNIT, of producing 1mil and 10mil phones)

7. mawhob2222

Posts: 219; Member since: Mar 22, 2014

The problem = The price + no news for xperia in TV or in newspapers ....

15. sar44

Posts: 278; Member since: Apr 14, 2014

problem is very bad displays, bad sound and bad cameras

21. ArtSim98

Posts: 3535; Member since: Dec 21, 2012

Problem is you.

25. mawhob2222

Posts: 219; Member since: Mar 22, 2014

For you, but for me xperia z3 better than note 4

69. phichart

Posts: 335; Member since: May 03, 2014

How come Z3 better than note 4? Z3 has to charge battery more than 3 hours while note 4 around 1 hour. Z3 has good camera but Auto mode is Sh1t.

8. sar44

Posts: 278; Member since: Apr 14, 2014

Sony, instead of paying for reviewers and commentators and increase marketing digits please make good device. Because the rest (not paid) begin to repeat the same nonsense that paid people

70. f35hunter

Posts: 238; Member since: Dec 12, 2013

Every comment you made is nothing but a pure BS.

9. onthecouchagain

Posts: 49; Member since: Nov 28, 2011

Also lower your prices, AMIRITE, PEOPLES?!!!

11. pyradark

Posts: 895; Member since: Jun 10, 2012

The answer is new design pls. New concept phone. Bring back cybershot ang walkman phone

12. willytbk

Posts: 252; Member since: Aug 15, 2012

Their marketing is very bad, and also their pricing is relatively high, to compete against big brands, price is one of the key point that they can attack with those big brands. This is what LG did (in specific in my country)

14. HugoBarraCyanogenmod

Posts: 1412; Member since: Jul 06, 2014

I would never recommend any single Japanese product to my customers

22. ArtSim98

Posts: 3535; Member since: Dec 21, 2012

You're just as pathetic as sar44. Why the fu*k would you think that? You must also think that Great Wall makes the most premium, long lasting and best looking cars, right?

* Some comments have been hidden, because they don't meet the discussions rules.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.