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Report: Windows Phone app developers gross twice as much as their Android counterparts

Posted: , by Alan F.

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Report: Windows Phone app developers gross twice as much as their Android counterparts
More than 1000 developers were surveyed for InMobi’s State of Mobile App Developers 2016 report. And if you're sitting down, we'd like to pass along the results of the survey. The average Windows Phone developer made more than twice what the average Android code jockey grossed in a month. Shocked? There's more. That same average Windows Phone developer took in 50% more than the average iOS developer.

Despite those numbers, 86% of the developers wrote for Android, 56% for iOS and just 21% did their thing for Windows Phone. Yet, the latter developers grossed on average $11,400 per month. The monthly figures for Android and iOS were $4900 and $8100 respectively. 49% of the Windows Phone developers take in more than $10,000 a month. 45% of Android developers reach that number while 53% of iOS users gross that amount.

How can Windows Phone developers out gross iOS and Android developers writing for a platform that very few actually use?' InMobi says that Windows Phone developers have less competition making it easier for users to discover their apps.

"Since Windows has only a niche audience, the app store is not as fragmented as the Android and iOS counterparts. Hence app discoverability is way easier and the competition among apps is much lesser. Thus developers on the Windows App Store seem to enjoy the highest monthly revenue."-InMobi

Windows Phone developers are mostly optimistic about the future. 28% expect their business to grow over the next three years, while 16% expect it to shrink. 75% of Android app writers expect their business to grow during the same time period versus the 19% who expect it to decline. 61% of those writing for iOS are bullish about the next three years; 25% are bearish.

Check out some data from the survey by clicking on the slideshow below.


sourcelink: Inmobi (RegistrationReqd) via WMPoweruser

68 Comments
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posted on 28 Feb 2016, 00:21 3

1. khalid123 (Posts: 29; Member since: 27 Feb 2016)


Be the first one to post a comment! I am first one

posted on 28 Feb 2016, 00:29 29

2. NoToFanboys (Posts: 1946; Member since: 03 Oct 2015)


Wow. Very achievement. Much proud. So first. Wow

posted on 28 Feb 2016, 00:42 1

5. MrElectrifyer (Posts: 3289; Member since: 21 Oct 2014)


LMAO xD

posted on 28 Feb 2016, 02:19 2

24. nebula (Posts: 614; Member since: 20 Feb 2015)


Congrats. All the best!

posted on 28 Feb 2016, 06:21 1

36. S.R.K. (banned) (Posts: 678; Member since: 11 Feb 2016)


Well done. Try doing the same in every article that gets released. Good luck.....

posted on 28 Feb 2016, 10:16

49. microsoft2050 (Posts: 3; Member since: 02 Jun 2015)


Wow, You Are The First, My Last, My Everything :|

posted on 28 Feb 2016, 00:35 11

3. Unordinary (Posts: 1951; Member since: 04 Nov 2015)


well damn! If Windows is achieving this...I guess nobody really does make money with Android.

Bobby was right

posted on 28 Feb 2016, 00:59 1

12. Jairus24 (Posts: 49; Member since: 20 Jan 2012)


That's why android devs like me opt for in-app purchases or advertisement because of rampant app piracy on Android. I remember uploading an APK once in Google Play for $2 but the APK was already pirated in less than 24 hours. Very discouraging.

posted on 28 Feb 2016, 02:28

25. nebula (Posts: 614; Member since: 20 Feb 2015)


I pay for android apps. Sorry to hear. Tell me if app is well thought, maintained in demand and continiously developped can you make money on that? I can give you an example what apps I pay for : dictionaries, file managment, couple o games but no in app purchase for games, image related like camera or post processing, emulator for windows. The way i think everybody cant pirrate app , there will be pirates and there are more non-pirate users.

posted on 28 Feb 2016, 05:54

35. gazmatic (Posts: 795; Member since: 06 Sep 2012)


I'm going to be very honest here. I've never bought a single android app. I've pirated ALL OF THEM and I use lucky patcher and freedom to remove IAP and Advertisements. I'm sure that most android people who use android use pirated apps.

posted on 28 Feb 2016, 12:09

56. VZWuser76 (Posts: 4452; Member since: 04 Mar 2010)


So all of those people who use Android are pirating apps? Most of the smartphone using world only knows enough to send email and watch videos. And I've never used a pirated app, so I'd say you have a pretty flawed assumption there.

posted on 28 Feb 2016, 14:33 1

58. sgodsell (Posts: 3877; Member since: 16 Mar 2013)


What kind of crap are you spouting. I am a developer and I have made a lot of money from free apps. Something that would be impossible on WP, because it doesn't have the users. Also in-app purchases can make you more than a one time app purchase. You make it sound like developers can't make money with Android apps. Android has the numbers so you can make lots of money.

posted on 29 Feb 2016, 08:05

77. elitewolverine (Posts: 5188; Member since: 28 Oct 2013)


Certainly can, as long as you are not drowned out. Great to see you making money. Doesn't change the fact that the annual monthly amount is greater for WP devs.

posted on 28 Feb 2016, 01:22 3

16. AlikMalix (Posts: 6276; Member since: 16 Jul 2014)


I was thinking of Bobby buster when I was reading the title.

posted on 28 Feb 2016, 01:53 16

20. tedkord (Posts: 12199; Member since: 17 Jun 2009)


According to the article, 45% of Android developers gross over $10,000 per month, with Android fat and away having the most developers (86%, vs. 53% for iOS and 21% for WP). So, as usual, Bobby was completely wrong, a buttload of people are making money with Android.

posted on 28 Feb 2016, 02:02 3

22. tedkord (Posts: 12199; Member since: 17 Jun 2009)


Sorry, typo. 56% for iOS. Which actual calls into question the oft quoted "fact" that developers prefer iOS.

posted on 28 Feb 2016, 11:02 2

53. AlikMalix (Posts: 6276; Member since: 16 Jul 2014)


You're not seeing the full picture here, ted. The 86% of developers that write for android making about $4900 comes from 85% of market share and the smaller 56% of developers that write for iOS make $8100 from only 15% of market share. Additionally it costs more upfront to develop for android vs iOS, because of all the extra testing and variations you have to write to work on various devices and versions of android and on top of that you can't use all the goodies from latest apks because latest androd Verizon is somewhere in 3-5% for the first year or so (it's not as simple as plugging into VM and call it a day).

So consider the entire math and yes - developers still favors iOS by leaps and bounds also evident on many great games like AfterPulse (my current favorite) that hasn't seen the light of day for almost a year yet on android.

I would agree, that it got much better since the last time I've read a similar report a few years ago (which is where that sentiment is coming from) - back then it was a completely different story.

On average $13000 made by iOS and android devs. 85% making 4900 of that pie and 15% making 8100 of that (on average). I hope you see my point. So the real winner here is windoes developers - lol.

posted on 28 Feb 2016, 02:48 2

29. KyleRiemen (Posts: 125; Member since: 29 Oct 2014)


Not a big achievement, as mentioned it is due less competition. If you have 10 free apps, offering the same funcionality, it is hard to make money with that App.
This is like on MacOs. While you search in windows for a tiny freeware and get your Job done in 5 min. On Mac you will realise, there is no free app for you, no matter how long you search for one and you end up paying your 19.99$, for a trivial software, that you may only need for once.

posted on 28 Feb 2016, 06:26 3

39. S.R.K. (banned) (Posts: 678; Member since: 11 Feb 2016)


Another scam from Apple to milk thier customers. But wait, thier fanboys will do anything to fund Apple.

posted on 28 Feb 2016, 23:36

74. AlikMalix (Posts: 6276; Member since: 16 Jul 2014)


And when you buy android device - you don't find android manufacturer? And since when buying software for your Mac automatically means you're funding Apple? Get s clue.

posted on 28 Feb 2016, 00:35 8

4. MrElectrifyer (Posts: 3289; Member since: 21 Oct 2014)


So much for being a "dead" platform and not mattering now...

posted on 28 Feb 2016, 04:16 1

32. S.R.K. (banned) (Posts: 678; Member since: 11 Feb 2016)


Development didn't wanted to make apps for WP, because there is no potential nor progression. No one likes and wants Wp, the No apps and games platform. Ms had no option to, but to pay double.

posted on 28 Feb 2016, 06:22 7

37. elitewolverine (Posts: 5188; Member since: 28 Oct 2013)


The whole 'no one wants' argument, hardly the case. Many people love it. The problem is at the sales counter, where I have been actively pushed to try and buy something else any time I have wanted to buy windows phones.

posted on 28 Feb 2016, 06:28 2

40. S.R.K. (banned) (Posts: 678; Member since: 11 Feb 2016)


So did I want wanted an Wp or WM phone with Lumia928 925 1530 upgraded version, but apps is the reason not to. BB, Wp should merge with Android.

posted on 28 Feb 2016, 07:10

43. elitewolverine (Posts: 5188; Member since: 28 Oct 2013)


Meh apps haven't hurt me any. Other than games, games that I don't play but I know many other do. And possibly bank apps.

But for the most part I have noticed a 7/10 ratio of people going from any platform to wpm, meaning there is usually 3 missing apps, or they need to find an alternative.

posted on 28 Feb 2016, 09:40 4

48. tedkord (Posts: 12199; Member since: 17 Jun 2009)


Come on, that's the same excuse Apple fans were using when Android phones overtook the iPhone. You may have had an experience, but the fact is that very few people ask for WP.phones. I go to my local cashier store frequently (just yesterday, my wife is wanting a new phone). It's always crowded, you always have to wait to try the newest Apple or Samsung flagship. The WP section is always empty, no one looking at or trying them. No one is being steered away because no one is asking for them.

posted on 28 Feb 2016, 11:43 4

55. elitewolverine (Posts: 5188; Member since: 28 Oct 2013)


Working for a carrier, less than half come in knowing what they want. They rely on the sales person to point things out. I see it EVERYDAY.

Not saying its the right fit for everyone, never is, despite my WP love, I sell androids and iphones daily to people based on their needs.

However when a person comes in, has no care for OS specific needs, and they are being sold a 400 dollar phone just because the sales man said its great, instead of a 100buck android or a 100 windows, they are being steared away. And yes I see them asking about them, I see older folks or parents seeing the price difference and almost always...."I don't know, I heard they are good phones" is all they ever seem to say, but they don't show off any features. Then they get asked a question about their phone, and its a 30min interview of showing it off.

There is nothing wrong with it, but I have sold more WP simply by being excited about the product than anyone else I work with. I don't force it, I always check their replacement phone to make sure they wont loose functionality. If they do, I move on to the next device.

This is something that happens all the time. However, its MS own fault. Lack of training in carriers, we got a new tool, no training. We got a 2hr training block just for the edge screen for the Samsung devices....yet 0 training to use the new windows tools. Then when there was training it was done by someone who barely knew anything about it. Then MS doesn't promote their phones either, nor are they really available like you said.

So it's not because no one wants it, it's does come down to awareness, how many ads are there? none that I have seen in over a year. Agents? better luck asking my dog.

posted on 28 Feb 2016, 12:32 1

57. MrElectrifyer (Posts: 3289; Member since: 21 Oct 2014)


Haha, I've experienced that a few times too. I'm looking at a Surface on display, checking out what's been improved, then some sales guy comes to me saying "want a tablet, our iPads are on sale"...

posted on 28 Feb 2016, 22:22

69. AlikMalix (Posts: 6276; Member since: 16 Jul 2014)


At bestbuy, I was never pressured to buy an iDevice, but those Samsung sales people are relentless. Interesting... Who to trust?...

posted on 29 Feb 2016, 16:24

81. MrElectrifyer (Posts: 3289; Member since: 21 Oct 2014)


OK, good for you muffin...

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