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Report: Windows Phone app developers gross twice as much as their Android counterparts

Posted: , by Alan F.

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Report: Windows Phone app developers gross twice as much as their Android counterparts
More than 1000 developers were surveyed for InMobi’s State of Mobile App Developers 2016 report. And if you're sitting down, we'd like to pass along the results of the survey. The average Windows Phone developer made more than twice what the average Android code jockey grossed in a month. Shocked? There's more. That same average Windows Phone developer took in 50% more than the average iOS developer.

Despite those numbers, 86% of the developers wrote for Android, 56% for iOS and just 21% did their thing for Windows Phone. Yet, the latter developers grossed on average $11,400 per month. The monthly figures for Android and iOS were $4900 and $8100 respectively. 49% of the Windows Phone developers take in more than $10,000 a month. 45% of Android developers reach that number while 53% of iOS users gross that amount.

How can Windows Phone developers out gross iOS and Android developers writing for a platform that very few actually use?' InMobi says that Windows Phone developers have less competition making it easier for users to discover their apps.

"Since Windows has only a niche audience, the app store is not as fragmented as the Android and iOS counterparts. Hence app discoverability is way easier and the competition among apps is much lesser. Thus developers on the Windows App Store seem to enjoy the highest monthly revenue."-InMobi

Windows Phone developers are mostly optimistic about the future. 28% expect their business to grow over the next three years, while 16% expect it to shrink. 75% of Android app writers expect their business to grow during the same time period versus the 19% who expect it to decline. 61% of those writing for iOS are bullish about the next three years; 25% are bearish.

Check out some data from the survey by clicking on the slideshow below.


sourcelink: Inmobi (RegistrationReqd) via WMPoweruser

72 Comments
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posted on 28 Feb 2016, 00:21 3

1. khalid123 (Posts: 29; Member since: 27 Feb 2016)


Be the first one to post a comment! I am first one

posted on 28 Feb 2016, 00:29 29

2. NoToFanboys (Posts: 1112; Member since: 03 Oct 2015)


Wow. Very achievement. Much proud. So first. Wow

posted on 28 Feb 2016, 00:42 1

5. MrElectrifyer (Posts: 2154; Member since: 21 Oct 2014)


LMAO xD

posted on 28 Feb 2016, 02:19 2

24. nebula (Posts: 515; Member since: 20 Feb 2015)


Congrats. All the best!

posted on 28 Feb 2016, 06:21 1

36. S.R.K. (banned) (Posts: 678; Member since: 11 Feb 2016)


Well done. Try doing the same in every article that gets released. Good luck.....

posted on 28 Feb 2016, 10:16

49. microsoft2050 (Posts: 3; Member since: 02 Jun 2015)


Wow, You Are The First, My Last, My Everything :|

posted on 28 Feb 2016, 00:35 11

3. Unordinary (Posts: 1162; Member since: 04 Nov 2015)


well damn! If Windows is achieving this...I guess nobody really does make money with Android.

Bobby was right

posted on 28 Feb 2016, 00:59 1

12. Jairus24 (Posts: 48; Member since: 20 Jan 2012)


That's why android devs like me opt for in-app purchases or advertisement because of rampant app piracy on Android. I remember uploading an APK once in Google Play for $2 but the APK was already pirated in less than 24 hours. Very discouraging.

posted on 28 Feb 2016, 02:28

25. nebula (Posts: 515; Member since: 20 Feb 2015)


I pay for android apps. Sorry to hear. Tell me if app is well thought, maintained in demand and continiously developped can you make money on that? I can give you an example what apps I pay for : dictionaries, file managment, couple o games but no in app purchase for games, image related like camera or post processing, emulator for windows. The way i think everybody cant pirrate app , there will be pirates and there are more non-pirate users.

posted on 28 Feb 2016, 05:54

35. gazmatic (Posts: 794; Member since: 06 Sep 2012)


I'm going to be very honest here. I've never bought a single android app. I've pirated ALL OF THEM and I use lucky patcher and freedom to remove IAP and Advertisements. I'm sure that most android people who use android use pirated apps.

posted on 28 Feb 2016, 12:09

56. VZWuser76 (Posts: 3775; Member since: 04 Mar 2010)


So all of those people who use Android are pirating apps? Most of the smartphone using world only knows enough to send email and watch videos. And I've never used a pirated app, so I'd say you have a pretty flawed assumption there.

posted on 28 Feb 2016, 14:33 1

58. sgodsell (Posts: 3224; Member since: 16 Mar 2013)


What kind of crap are you spouting. I am a developer and I have made a lot of money from free apps. Something that would be impossible on WP, because it doesn't have the users. Also in-app purchases can make you more than a one time app purchase. You make it sound like developers can't make money with Android apps. Android has the numbers so you can make lots of money.

posted on 29 Feb 2016, 08:05

77. elitewolverine (Posts: 5076; Member since: 28 Oct 2013)


Certainly can, as long as you are not drowned out. Great to see you making money. Doesn't change the fact that the annual monthly amount is greater for WP devs.

posted on 28 Feb 2016, 01:22 3

16. AlikMalix (Posts: 5053; Member since: 16 Jul 2014)


I was thinking of Bobby buster when I was reading the title.

posted on 28 Feb 2016, 01:53 16

20. tedkord (Posts: 10231; Member since: 17 Jun 2009)


According to the article, 45% of Android developers gross over $10,000 per month, with Android fat and away having the most developers (86%, vs. 53% for iOS and 21% for WP). So, as usual, Bobby was completely wrong, a buttload of people are making money with Android.

posted on 28 Feb 2016, 02:02 3

22. tedkord (Posts: 10231; Member since: 17 Jun 2009)


Sorry, typo. 56% for iOS. Which actual calls into question the oft quoted "fact" that developers prefer iOS.

posted on 28 Feb 2016, 11:02 2

53. AlikMalix (Posts: 5053; Member since: 16 Jul 2014)


You're not seeing the full picture here, ted. The 86% of developers that write for android making about $4900 comes from 85% of market share and the smaller 56% of developers that write for iOS make $8100 from only 15% of market share. Additionally it costs more upfront to develop for android vs iOS, because of all the extra testing and variations you have to write to work on various devices and versions of android and on top of that you can't use all the goodies from latest apks because latest androd Verizon is somewhere in 3-5% for the first year or so (it's not as simple as plugging into VM and call it a day).

So consider the entire math and yes - developers still favors iOS by leaps and bounds also evident on many great games like AfterPulse (my current favorite) that hasn't seen the light of day for almost a year yet on android.

I would agree, that it got much better since the last time I've read a similar report a few years ago (which is where that sentiment is coming from) - back then it was a completely different story.

On average $13000 made by iOS and android devs. 85% making 4900 of that pie and 15% making 8100 of that (on average). I hope you see my point. So the real winner here is windoes developers - lol.

posted on 28 Feb 2016, 02:48 2

29. KyleRiemen (Posts: 116; Member since: 29 Oct 2014)


Not a big achievement, as mentioned it is due less competition. If you have 10 free apps, offering the same funcionality, it is hard to make money with that App.
This is like on MacOs. While you search in windows for a tiny freeware and get your Job done in 5 min. On Mac you will realise, there is no free app for you, no matter how long you search for one and you end up paying your 19.99$, for a trivial software, that you may only need for once.

posted on 28 Feb 2016, 06:26 3

39. S.R.K. (banned) (Posts: 678; Member since: 11 Feb 2016)


Another scam from Apple to milk thier customers. But wait, thier fanboys will do anything to fund Apple.

posted on 28 Feb 2016, 23:36

74. AlikMalix (Posts: 5053; Member since: 16 Jul 2014)


And when you buy android device - you don't find android manufacturer? And since when buying software for your Mac automatically means you're funding Apple? Get s clue.

posted on 28 Feb 2016, 00:35 8

4. MrElectrifyer (Posts: 2154; Member since: 21 Oct 2014)


So much for being a "dead" platform and not mattering now...

posted on 28 Feb 2016, 04:16 1

32. S.R.K. (banned) (Posts: 678; Member since: 11 Feb 2016)


Development didn't wanted to make apps for WP, because there is no potential nor progression. No one likes and wants Wp, the No apps and games platform. Ms had no option to, but to pay double.

posted on 28 Feb 2016, 06:22 7

37. elitewolverine (Posts: 5076; Member since: 28 Oct 2013)


The whole 'no one wants' argument, hardly the case. Many people love it. The problem is at the sales counter, where I have been actively pushed to try and buy something else any time I have wanted to buy windows phones.

posted on 28 Feb 2016, 06:28 2

40. S.R.K. (banned) (Posts: 678; Member since: 11 Feb 2016)


So did I want wanted an Wp or WM phone with Lumia928 925 1530 upgraded version, but apps is the reason not to. BB, Wp should merge with Android.

posted on 28 Feb 2016, 07:10

43. elitewolverine (Posts: 5076; Member since: 28 Oct 2013)


Meh apps haven't hurt me any. Other than games, games that I don't play but I know many other do. And possibly bank apps.

But for the most part I have noticed a 7/10 ratio of people going from any platform to wpm, meaning there is usually 3 missing apps, or they need to find an alternative.

posted on 28 Feb 2016, 09:40 4

48. tedkord (Posts: 10231; Member since: 17 Jun 2009)


Come on, that's the same excuse Apple fans were using when Android phones overtook the iPhone. You may have had an experience, but the fact is that very few people ask for WP.phones. I go to my local cashier store frequently (just yesterday, my wife is wanting a new phone). It's always crowded, you always have to wait to try the newest Apple or Samsung flagship. The WP section is always empty, no one looking at or trying them. No one is being steered away because no one is asking for them.

posted on 28 Feb 2016, 11:43 4

55. elitewolverine (Posts: 5076; Member since: 28 Oct 2013)


Working for a carrier, less than half come in knowing what they want. They rely on the sales person to point things out. I see it EVERYDAY.

Not saying its the right fit for everyone, never is, despite my WP love, I sell androids and iphones daily to people based on their needs.

However when a person comes in, has no care for OS specific needs, and they are being sold a 400 dollar phone just because the sales man said its great, instead of a 100buck android or a 100 windows, they are being steared away. And yes I see them asking about them, I see older folks or parents seeing the price difference and almost always...."I don't know, I heard they are good phones" is all they ever seem to say, but they don't show off any features. Then they get asked a question about their phone, and its a 30min interview of showing it off.

There is nothing wrong with it, but I have sold more WP simply by being excited about the product than anyone else I work with. I don't force it, I always check their replacement phone to make sure they wont loose functionality. If they do, I move on to the next device.

This is something that happens all the time. However, its MS own fault. Lack of training in carriers, we got a new tool, no training. We got a 2hr training block just for the edge screen for the Samsung devices....yet 0 training to use the new windows tools. Then when there was training it was done by someone who barely knew anything about it. Then MS doesn't promote their phones either, nor are they really available like you said.

So it's not because no one wants it, it's does come down to awareness, how many ads are there? none that I have seen in over a year. Agents? better luck asking my dog.

posted on 28 Feb 2016, 12:32 1

57. MrElectrifyer (Posts: 2154; Member since: 21 Oct 2014)


Haha, I've experienced that a few times too. I'm looking at a Surface on display, checking out what's been improved, then some sales guy comes to me saying "want a tablet, our iPads are on sale"...

posted on 28 Feb 2016, 22:22

69. AlikMalix (Posts: 5053; Member since: 16 Jul 2014)


At bestbuy, I was never pressured to buy an iDevice, but those Samsung sales people are relentless. Interesting... Who to trust?...

posted on 29 Feb 2016, 16:24

81. MrElectrifyer (Posts: 2154; Member since: 21 Oct 2014)


OK, good for you muffin...

posted on 28 Feb 2016, 00:47 2

6. ibend (Posts: 3507; Member since: 30 Sep 2014)


those 1000 dev must be from not-so-popular app.. since WM user didnt have that much app choice, app dev didnt have that much competition there..

while iOS and android have 100 times more active user tham WM, their user have more better app to choose, and that 1000 no-so-popular app dev must have hard time to survive on iOS or android ecosystem

posted on 28 Feb 2016, 00:49 7

7. Arch_Fiend (Posts: 2020; Member since: 03 Oct 2015)


I need to develop an app for windows phone.

posted on 28 Feb 2016, 03:44 6

30. Wiencon (Posts: 1762; Member since: 06 Aug 2014)


Let's make web browser with TrollBlocker®, let's you block guys like Mxyzfock, SRK, Antutu, SamsungPhanboy and others

posted on 28 Feb 2016, 04:25 5

33. S.R.K. (banned) (Posts: 678; Member since: 11 Feb 2016)


Lol, you forgot to mention yourself.

Let's make a website with dumbass, whose been infected, by Apple.

Cnour
Mxzy
Darkkjeddi
Wiencon
MisterCarter
Jimrod
Kumar123
Akosituing
Ninety-six
Napalam3nema
Strudlez
Bradycreek
Unordinary
Alixmalix
And others

posted on 28 Feb 2016, 05:53 3

34. Wiencon (Posts: 1762; Member since: 06 Aug 2014)


Nah, I'm pretty sure I ain't the one who writes 500 posts during 2 weeks

posted on 28 Feb 2016, 06:30 2

41. S.R.K. (banned) (Posts: 678; Member since: 11 Feb 2016)


Guess who has the most trolling posts, with 19.000?

posted on 28 Feb 2016, 15:34 1

61. darkkjedii (Posts: 19734; Member since: 05 Feb 2011)


you do know 19.000 means I have exactly 19 posts right lol? You're an idiot dude.

posted on 28 Feb 2016, 09:11 1

47. Pattyface (Posts: 1518; Member since: 20 Aug 2014)


Get used to artee posting like an idiot about anything that is t from his likes. His name before that was TROLL tm

posted on 28 Feb 2016, 15:28

59. darkkjedii (Posts: 19734; Member since: 05 Feb 2011)


I see your eyes are wide open, and alert my dude. SRK is the über troll, banned over 25 times but keeps coming back. His current accounts are SRK, and arte9000v2.

posted on 28 Feb 2016, 10:27 1

51. AlikMalix (Posts: 5053; Member since: 16 Jul 2014)


You know I never Called anyone dumbass or anything derogatory without a cause (or just because you people defer to my opinion). Same for other side, people like Techie and many others don't attack people specifically either (just Apple and iOS products).

There's a difference between those that put subjective opinions about a product and those that just attack others.

You called me and others names and attacked people on a personal level. I'm glad to see where you stand. Your list is insulting and wrong. Some of those people did not offend anyone on this site, but only voiced their subjective opinions. Do everyone a favor and stop posting until you grow up (oh look I guess I do insult people).

posted on 28 Feb 2016, 11:40

54. S.R.K. (banned) (Posts: 678; Member since: 11 Feb 2016)


No offense Alix. But you are the neutral one.

posted on 28 Feb 2016, 15:31

60. darkkjedii (Posts: 19734; Member since: 05 Feb 2011)


Post 54 and 46, are from the same person. Arte8800

posted on 28 Feb 2016, 15:36

62. S.R.K. (banned) (Posts: 678; Member since: 11 Feb 2016)


Wiencon called me out. He started with the names.

posted on 28 Feb 2016, 22:25

70. AlikMalix (Posts: 5053; Member since: 16 Jul 2014)


He listed people that he thinks are trolls - Apple and android mixed in... You just made a list of people in PA that like Apple devices

posted on 28 Feb 2016, 01:11 10

15. tedkord (Posts: 10231; Member since: 17 Jun 2009)


Good, maybe more will move there, and the ecosystem will grow. Boom. Viable third alternative.

posted on 28 Feb 2016, 01:24 3

17. AlikMalix (Posts: 5053; Member since: 16 Jul 2014)


Hoping the devs see this report and start spewing apps out for Windows. Good point +1.

posted on 28 Feb 2016, 02:03 3

23. TerryTerius (Posts: 1536; Member since: 10 Apr 2014)


If I read that correctly, the article say that this was happening because developers didn't have much competition (on WinMo). So, wouldn't that mean that the more people start developing for the ecosystem, the more likely their income is to go down?

posted on 28 Feb 2016, 22:47

73. AlikMalix (Posts: 5053; Member since: 16 Jul 2014)


Still easier to develop than android and more profitable - it will be a while before competition among windows developers start to heat up. Either way, just a vote for Windows platform.

posted on 28 Feb 2016, 01:42 1

19. SPASE (Posts: 205; Member since: 03 May 2013)


So in order for me to read the report, I have to be a registered WMPoweruser?
I see...

posted on 28 Feb 2016, 03:52

31. Talhamid (Posts: 31; Member since: 13 Jun 2009)


Android is used by the majority of the world. Therefore piracy is a fact of life. Same problem with Windows on desktop, though last time I checked, nobody stopped making apps for Windows.

Most devs just deal with it. Its a big planet, there are hundreds of millions of users willing to use the apps legally. Make the app good enough and they will come.

posted on 28 Feb 2016, 22:22

68. 47AlphaTango (Posts: 272; Member since: 27 Sep 2015)


Ya think that's it? What about viruses? Since its windows. If the desktop version have a virus or a spyware. So goes for the windows mobile.

posted on 29 Feb 2016, 08:07

78. elitewolverine (Posts: 5076; Member since: 28 Oct 2013)


Not really, doesn't work the same way, nor have the same access.

posted on 28 Feb 2016, 06:25 2

38. pureviewuser (Posts: 479; Member since: 11 Nov 2012)


Good news for us wp users lets hope they gain traction.

posted on 28 Feb 2016, 06:33

42. Baracus (Posts: 223; Member since: 15 Sep 2012)


Twice as much of nothing is still nothing.

posted on 28 Feb 2016, 07:11 1

44. elitewolverine (Posts: 5076; Member since: 28 Oct 2013)


I would trade in my salary for 10k a month

posted on 28 Feb 2016, 07:40 2

45. S.R.K. (banned) (Posts: 678; Member since: 11 Feb 2016)


Who wouldn't?

posted on 28 Feb 2016, 10:25 1

50. Pigeon (Posts: 3; Member since: 25 Feb 2016)


Windows is a bloated mess! Their best bet would be to use a Linux operating system, LOL!

posted on 28 Feb 2016, 10:43 1

52. FrankUnderwood2 (Posts: 210; Member since: 01 Oct 2015)


Well the real reason behind this is that most of the apps and games which free on Android are actually paid on Windows Store, or those which are paid on Android are cheaper than those of Windows Store.

posted on 28 Feb 2016, 16:13

63. 7thspaceman (Posts: 1524; Member since: 14 Feb 2011)


Folks I think the best App any developer should take the time to learn how to make and make
is a Microsoft "Universal App" -WHY?- Because a MS Universal App can be made to apply to and work on Windows 10 Full desktop computers, Laptop Computers, Ultrbooks, Windows 10 Tablets/hybrids, and even work on a Windows 10 smart phone and even on a MS "XBOX" in the future. because a Properly done MS Universal App automatically adjusts to the size of the Windows 10 device's screen from a 4 inch smart phone screen to the GIANT screen of Microsoft's new HUB wall Computers. A developers MS Universal app gerts cash sales from sales from the stores in more than one type of Windows 10 devices.

posted on 28 Feb 2016, 22:25

71. 47AlphaTango (Posts: 272; Member since: 27 Sep 2015)


And if the MS Win 10 have virus or have corrupted system. So goes for the mobile version. I ask you. If both of your desktop and mobile gets corrupted and requires a windows 10 disc. How would you repair it since windows 10 is a free OS update and doesn't come with a software disc?

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