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Pegatron CEO says entry level iPhone price will be 'still high', easing the shareholders' pain

Posted: , by Daniel P.

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Pegatron CEO says entry level iPhone price will be 'still high', easing the shareholders' pain
The so-called "cheap" iPhone that is rumored to arrive from Apple this year, won't be so cheap after all, judging from Pegatron CEO's meeting with shareholders. The assembler is allegedly tasked with producing the millions of plastic, colorful iPhones that are speculated to flood the market alongside the iPhone 5S.

The CEO said that "the price is still high," basically indicating that Apple might do with its entry level iPhone what it did with the iPad mini, skimping mostly on specs rather than design, and pricing it above the competition's offerings. 

Therefore those speculations about a $99 iPhone might very well be for the carrier-subsidized units, and those who are expecting the "affordable" iPhone edition to land for the price of a no-name no-frills Android handset, might be in for a surprise, that's not how Apple operates.

source: ChinaTimes via BGR

14 Comments
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posted on 20 Jun 2013, 09:13

1. FlushGordon (unregistered)


$399 that's a pretty sweet deal for an Apple phone lol

posted on 20 Jun 2013, 09:14 4

2. wendygarett (unregistered)


I love to see comparison of this cheap cheap iPhone and the lumia 720, since 720 rate so high in pa review, but I think it will price at lumia 820 level...

posted on 20 Jun 2013, 09:16 6

3. ihatesmartphone (unregistered)


Pegatron CEO says entry level iPhone price will be 'still high', .......
lololol...XD

posted on 20 Jun 2013, 09:21 1

4. mafiaprinc3 (Posts: 319; Member since: 07 May 2012)


i like how he admits that the overall price of an apple iphone is high. i like apple but ain;t spending that much funds on a smartphone that is like a walled garden.

posted on 20 Jun 2013, 09:24

5. mafiaprinc3 (Posts: 319; Member since: 07 May 2012)


it would still be nice to see a variety of iphone models and sizes 4.3, 4.5,4.7 or even 5 inch. 4 inch in portrait way too tall apple,the iphone some hips.

posted on 20 Jun 2013, 09:59 3

6. Caralho (Posts: 119; Member since: 18 Jun 2012)


A despearation move. In a market with products that have clearly surpassed the iPhone, they see a high price (which it is) as the only way to keep their revenues up. A counter productive measure, as even diehard iPhone users in larger numbers have started to make the switch to Samsung and others. I'm in the industry and see the REAL numbers daily.

posted on 20 Jun 2013, 10:23 4

7. proto (Posts: 50; Member since: 12 Sep 2012)


what is point in making "affordable iPhone" , when it will not be affordable? i can buy iPhone 4/4s then O.o

posted on 20 Jun 2013, 11:54

10. kozza3 (Posts: 574; Member since: 17 Oct 2012)


to maximize profit. imagine how much money they would have saved if they had used a plastic housing on the iPhone 5. that's pretty much what the CEO was trying to say...

posted on 20 Jun 2013, 10:35

8. procopiojose (Posts: 132; Member since: 26 Oct 2012)


And now apple is an ally of Optimus Prime's arch rival?? Gimme a break apple..

posted on 20 Jun 2013, 10:41 2

9. sats.mine2k4 (banned) (Posts: 208; Member since: 10 Aug 2012)


It will be $99 less than the current model and will have the specs like well....crap...

posted on 20 Jun 2013, 12:20 4

11. zennacko (Posts: 233; Member since: 16 Jun 2013)


So it'll be like:
- iPhone 5S : $699
- iPhone "Lite": $549?

Meh. Just go for a WP or Android. (if you're not like me and 132415145143241324- inch screens are your friends... as for me, I'll hold onto my dumbphone for a while, because I'm not buying anything above 4~4.3 inches with hardware power, since I couldn't care less for FHD humongous, battery slayer screens)

posted on 20 Jun 2013, 13:07 1

12. PapaSmurf (Posts: 8171; Member since: 14 May 2012)


Note II has a 5.5" screen with a guaranteed all day battery life. Droid Razr MAXX HD has a 21 hour battery life when used heavily, HTC One has all day battery life along with Galaxy S4.

Those days where battery life was an issue are gone.

posted on 21 Jun 2013, 07:10

14. jsdechavez (Posts: 702; Member since: 20 Jul 2012)


If you don't use it often.

posted on 20 Jun 2013, 15:39 1

13. bittertruth247 (Posts: 31; Member since: 03 May 2013)


As someone who sells smartphones, Apple needs to realize by now that it's not the price of the Iphone that's the problem, it's the lack of innovation and technology versus the monthly plan prices people pay for what the Iphone offers that's the problem! We can sit here all day going back and forth about screen size, specs, battery life, etc-the bottom line is that the Android operating system gives you everything you could possibly want at 95% free with their apps while continuing to evolve on a weekly basis while Iphones do nothing at all that would or should make a person want to buy one for a 2 year contract! Their name sells but ask Blackberry what happens when you live off your name instead of actually doing the very work that had you there at the top for a while! The Samsung S 4 and Note 2 are by far 2 of the best smartphones in the World and not just because of their price but because of what they offer to everyone black, white, male, female, rich, poor, smart and dumb!!

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