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No U.S. launch coming for the Samsung ATIV Tab Windows RT tablet

Posted: , by Alan F.

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No U.S. launch coming for the Samsung ATIV Tab Windows RT tablet
No U.S. launch for the Samsung ATIV Tab

No U.S. launch for the Samsung ATIV Tab

If you were looking to buy the Samsung ATIV Tab Windows RT tablet in the U.S., you had better make other plans. The Korean based manufacturer has decided not to offer the tablet in the U.S. Samsung Senior VP Mike Abary said that the company would have had to do some heavy lifting to explain to U.S. consumers about Windows RT and the difference between the OS and Windows 8. According to Abary, this would have required a lot of money. Additionally, Samsung said it received only a "modest feedback" from its retail partners about how successful the tablet would be in the States.

Abary also noted that the Samsung could not produce the tablet to sell at the price point it wanted to. The executive said that this wasn't an issue with Microsoft, but was purely the result of how Samsung built the tablet. The Korean based tech titan said it still has an interest in Windows RT and will monitor how the market responds to current models.

"There wasn’t really a very clear positioning of what Windows RT meant in the marketplace, what it stood for relative to Windows 8, that was being done in an effective manner to the consumer. When we did some tests and studies on how we could go to market with a Windows RT device, we determined there was a lot of heavy lifting we still needed to do to educate the customer on what Windows RT was. And that heavy lifting was going to require pretty heavy investment. When we added those two things up, the investments necessary to educate the consumer on the difference between RT and Windows 8, plus the modest feedback that we got regarding how successful could this be at retail from our retail partners, we decided maybe we ought to wait...We didn’t necessarily attain the price point that we hoped to attain. It’s not an issue on Microsoft’s side. It’s more an issue of how the product was built and some of the tradeoffs we had to incorporate in it."-Mike Abary, Samsung Senior Vice President

source: MicrosoftNews via WMPoweruser

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1. sportsinger75 posted on 11 Jan 2013, 00:05 9

I agree with this move by Samsung. For whatever reason, Microsoft hasn't done anything it seems to distinguish the differences between Windows 8 and Windows 8 RT to American consumers. The reason they're a successful company is because of smart decisions like this.

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2. Johnnokia posted on 11 Jan 2013, 00:41 1

Windows is dominating PCs, Laptops and Ultrabooks. However, It starts doing well in phones as Windows Phone8 (thanks to Nokia Lumia) , but it is still struggling in the tablets sector.
In fact, Windows Surface RT would be epic fail because the name of RT gives to the user a clue of DEFICIENCY compared to the regular Windows 8.

I think the last chance for Windows in tablets is the tablet that would come from Nokia. If it would be nice, sleek and not expensive, I think there would be a chance for Windows to gain glory in the tablet sector.

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3. Bluesky02 posted on 11 Jan 2013, 00:55 4

Gotta Agree on Samsung with this one, it sound more like Cost Benefit Analysis

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4. joey_sfb posted on 11 Jan 2013, 06:29

In Samsung CES keynote Microsoft state they are transforming from a software company to a devices and services company. Sound like upcoming Apple no 2.

Samsung instead of getting sue by apple alone they have to worry about m$ competition/lawsuits as well.

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5. cornerofthemoon posted on 11 Jan 2013, 09:45

Unfortunate, but Samsung probably made a wise choice. Perhaps they'll ultimately make a variation of the Surface Pro.

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6. yousef8824 posted on 11 Jan 2013, 14:28

but it is selling at best buy

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