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Nielsen: Smartphones officially more than half of all US phones, Android and iOS still dominate

Posted: , by Scott H.

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Nielsen: Smartphones officially more than half of all US phones, Android and iOS still dominate
It has been predicted for a while now, but according to numbers just released by Nielsen it's official: more than half of all mobile phone owners in the United States have smartphones now, up from 48.5% last December. In other “news” Android and the iPhone continue to dominate the market, with RIM shedding market share once again.

Some troubling news for Microsoft here: the results break down the number of Windows Phone versus Windows Mobile numbers, and Windows Phone continues to trail almost everyone, including its own predecessor. According to Nielsen Windows Mobile still makes up 4.1% of the market, while Windows Phone barely registers at 1.7%. More than two years since Windows Phone was announced and they have not even reached half as many users as the decommissioned Windows Mobile - that must be majorly depressing to the powers that be in Redmond, especially given how much money they are pumping into Windows Phone marketing.

Research in Motion dropped to 11.7% - the best thing that can be said about this is that it’s still in the double digits, although that probably won’t last the year, unless BB10 is a huge success. The real winners, as usual, are Android and Apple. Almost one in three smartphone owners have an iPhone now, as the fruit-themed handset now accounts for 32% of all smartphones owned in the U.S. Android isn’t exactly dogging it either, having moved up slightly to 48.5% of all U.S. smartphones.

Nielsen also released some interesting demographic facts – women have a slightly higher rate of smartphone adoption than men (although at 50.9% vs. 50.1% it’s probably within the study’s margin of error). Also, in the U.S. Caucasians actually have the lowest rate of smartphone adoption, with Asians and Pacific Islanders dominating at smartphone adoption, with more than 2/3rds of mobile handsets being smartphones. Check out the graphs below for all the nitty-gritty.

Nielsen: Smartphones officially more than half of all US phones, Android and iOS still dominate

source: Nielsen

30 Comments
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posted on 07 May 2012, 11:28 4

1. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


1 in 3 smartphone users have an iPhone. That is incredible brand recognition. Android has a bigger marketshare, but it's spread out among a bunch of different handset makers and low end to high end phones. Android OEM's have the problem of not being able to differentiate themselves. It's just another phone in a see of androids. Samsung has done a good job of making itself stand out and that's why they're really the only android maker making money.

posted on 07 May 2012, 11:34 10

3. remixfa (Posts: 14178; Member since: 19 Dec 2008)


bla bla bla bla.. same old tired taco troll talking points slightly rewrapped to sound less trollerific.

Samsung has something like 20%+ of the US smartphone marketshare, so thats 1 in 5 to just 1 android manufacturer out of the whole field.

The iphone also populates the free, and nearly free categories with the 3gs and the i4, and they sell quite a bit, so u need to update your talking points.

by stand out, dont you mean "copy iphone", because thats all you say they actually do.

posted on 07 May 2012, 11:51 2

5. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


Are you arguing just to argue? I never mentioned anything about iPhone selling price and I said myself Samsung is doing a good job.

posted on 07 May 2012, 12:11 10

9. remixfa (Posts: 14178; Member since: 19 Dec 2008)


hundreds of times you say samsung is junk and is nothing but an iphone copy, and once u say they are doing a good job.

Hmm.. let me see which one i believe you think. I'm not them. You spent so much time nipping at my heels for no reason I can see through your junk. I know not to take you at face value, thats what you do with an honest person.. which you are not.

posted on 07 May 2012, 12:25 2

10. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


You're following me around on every article and responding to every one of my posts.

posted on 07 May 2012, 13:56 4

14. remixfa (Posts: 14178; Member since: 19 Dec 2008)


whats wrong, dont like the favor returned?

posted on 07 May 2012, 12:00 3

8. sadaivadai (Posts: 156; Member since: 22 Nov 2011)


Well i don't think there is anything wrong in his post after a long time . But still some argument . Remixfa stop it .

posted on 07 May 2012, 11:37 3

4. RamyRamz69 (Posts: 390; Member since: 12 Dec 2011)


Yeah whatever, Android is better.

posted on 07 May 2012, 11:52 3

6. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


A well thought out response. Let me guess cell phone sales rep?

posted on 07 May 2012, 12:48 3

11. taz89 (Posts: 2014; Member since: 03 May 2011)


android and ios is doing great,samsung and apple are doing great...no need to start arguing...just be happy that the os and brands we use will likely be here for a long time

posted on 07 May 2012, 12:56 3

12. Sniggly (Posts: 7183; Member since: 05 Dec 2009)


Yes. It is incredible brand recognition. HTC isn't doing half bad either. If Motorola continues on its RAZR line I can see them getting better as well, because the RAZR really is a hell of a phone.

Good job, by the way, on the reasonable post. More like this and we might not mind having you around so much.

posted on 07 May 2012, 14:31 3

16. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


Yea Motorola had a good idea bringing the Razr name back.

posted on 07 May 2012, 14:55 4

17. Sniggly (Posts: 7183; Member since: 05 Dec 2009)


The better idea was really pouring premium build quality into it. I hope they continue on that vein and release ICS devices soon.

posted on 07 May 2012, 15:31 3

20. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


I think that with the Google take over they'll be releasing top of the line androids.

posted on 07 May 2012, 16:15 2

24. Sniggly (Posts: 7183; Member since: 05 Dec 2009)


We'll have to see. The bright side is that since the abortion known as the Citrus, Motorola has avoided the really low end market. Not that I would mind them making less expensive models, but the Citrus was awful.

posted on 07 May 2012, 13:25 4

13. BubbaTubbz (Posts: 7; Member since: 07 May 2012)


I think the bickering is hilarious and I say don't stop. The comments back and forth between the two of you are a free form of entertainment.

My stance on the topic is that I prefer Android. Being someone that owned all the iPhone models up to the 4, and then switching to Android, has given me an understanding into both worlds.

I am currently a Droid RAZR user. I love my phone. I love the design, the feel, the customization options...I just love my phone. Yes, the iPhone dose have a better batter life that my device (but if I were to have the RAZR MAXX it would be a different story), but I would give up battery life for my 4.3" display and the functionality of Android.

iOS is just too basic. Now that they are starting to copy Android , I am interested in where they are going, but still not ready to pick up an iPhone and call it mine. I am glad they have a notification bar, like Android, it is just nice to be able to have all your notifications in one place. I like how they have a quick access button to the camera from the lock screen like Android.

Soon, they are going to have LED lights for notifications too, and larger displays, and rainbows and unicorns...That way, the less intelligent smartphone users (iPhone users) can say "Hey, mine can do that too!"

posted on 07 May 2012, 14:31 2

15. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


Good post up until attacking iPhone users as less intelligent.

posted on 07 May 2012, 16:02 3

23. networkdood (Posts: 6327; Member since: 31 Mar 2010)


truth hurts...poor taco...

posted on 07 May 2012, 18:17 2

27. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


Was intelligent would be someone who thinks a phone choice makes them more intelligent. It's a sheeps mentality

posted on 08 May 2012, 06:41

30. BubbaTubbz (Posts: 7; Member since: 07 May 2012)


To my defense, don't come for me. I was one of the "less intelligent" users, cause I used iPhone. I smartened up and got myself an android. Any "less intelligent" user cab smarten up too. With decides like the Samsung galaxy s III coming out, it's a dumb move not to switch. When apple can start to compete again, than we can have this argument. You can't come at me with what you are saying because I am an android using apple enthusiast. MacBook Pro using, iPod loving son of a gun here, but knows when apple should admit defeat. Go Google!!!

posted on 07 May 2012, 16:27 2

26. tedkord (Posts: 5298; Member since: 17 Jun 2009)


Android OEMs not being able to differentiate themselves? TouchWIZ, Sense, Blur, Experia, vanilla. Hardware keyboard, no hardware keyboard. 3"-5"+ screen size, WVGA, qHD or HD screen res. MicroSD or all internal storage. HDMI out or not.

Android is all about differentiation. You can literally make an Android device any way you want. And, I'd say Samsung has differentiated itself from other Android OEMs pretty well.

posted on 07 May 2012, 21:55

29. jroc74 (Posts: 5192; Member since: 30 Dec 2010)


E X A C T L Y!

Very well said.

posted on 07 May 2012, 21:53

28. jroc74 (Posts: 5192; Member since: 30 Dec 2010)


Just like in the PC vs Mac wars, Windows...the software.....is everywhere.

It doesnt matter...Apple and Google have different goals. Just like Microsoft and Apple.

posted on 07 May 2012, 11:30 1

2. Droid_X_Doug (Posts: 5955; Member since: 22 Dec 2010)


It would take more than one quarter to see any significant change in market share between Android and iOS. Somehow, I suspect the article's headline will be repeated every quarter for the next few years.

posted on 07 May 2012, 11:53 3

7. Mozarrt (Posts: 297; Member since: 08 Oct 2011)


I hope this a message to Nokia and Microsoft to step up their game. We know they can both do better than this. I hope 5 percent is achieved by the end of the year.

posted on 07 May 2012, 14:59 2

18. tward291 (Posts: 559; Member since: 14 Feb 2012)


hate to say if but if windows phone doesnt hit at lease 5%-7% by the end of the year its a lost cause or at lease out do windows mobile my god people if your on windows mobile switch to windows phone lol.

posted on 07 May 2012, 15:26 1

19. remixfa (Posts: 14178; Member since: 19 Dec 2008)


good thing MS doesnt think like you. Think Long term, not short term.

posted on 07 May 2012, 15:36

21. tward291 (Posts: 559; Member since: 14 Feb 2012)


true but i guess we will see were it takes them. they need some type of goals. as a windows phone user i would like to see more options on more carriers that should speed things up.

posted on 07 May 2012, 15:41

22. remixfa (Posts: 14178; Member since: 19 Dec 2008)


then you better pray that the nokia 900 is a smash. Android didnt start seeing wider adoption and popularity until the original Moto Droid. Carriers like VZW want to see sales before they give them space on their line up.

I dont think Windows will see mass adoption until WP8, personally. When that happens and they can enter the specs war, it will be game on. With the rumors of Samsung making a WP8 version of the SGS3, Nokia stuffing that 41mpx camera into a WP8 phone, and so forth, i think that bodes good things for the OS.

posted on 07 May 2012, 16:22

25. tward291 (Posts: 559; Member since: 14 Feb 2012)


hope it will tmobile should pick the 900 up as well rumor has it anyway. i will keep my fingers cross and hope for the best windows mobile really is a nice os but agian its not for everyone. i guess no os is really for everyone.

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