Some troubling news for Microsoft here: the results break down the number of Windows Phone versus Windows Mobile numbers, and Windows Phone continues to trail almost everyone, including its own predecessor. According to Nielsen Windows Mobile still makes up 4.1% of the market, while Windows Phone barely registers at 1.7%. More than two years since Windows Phone was announced and they have not even reached half as many users as the decommissioned Windows Mobile - that must be majorly depressing to the powers that be in Redmond, especially given how much money they are pumping into Windows Phone marketing.
Research in Motion dropped to 11.7% - the best thing that can be said about this is that it’s still in the double digits, although that probably won’t last the year, unless BB10 is a huge success. The real winners, as usual, are Android and Apple. Almost one in three smartphone owners have an iPhone now, as the fruit-themed handset now accounts for 32% of all smartphones owned in the U.S. Android isn’t exactly dogging it either, having moved up slightly to 48.5% of all U.S. smartphones.
Nielsen also released some interesting demographic facts – women have a slightly higher rate of smartphone adoption than men (although at 50.9% vs. 50.1% it’s probably within the study’s margin of error). Also, in the U.S. Caucasians actually have the lowest rate of smartphone adoption, with Asians and Pacific Islanders dominating at smartphone adoption, with more than 2/3rds of mobile handsets being smartphones. Check out the graphs below for all the nitty-gritty.