Nexus 4 sales merely 375,000, say number-crunching enthusiasts
The search company is keeping the numbers a secret, but it turns out that curious developers and tinkerers from XDA’s forums have found a way to figure it out. It is all in the serial numbers of Nexus 4 devices.
Interestingly, the Nexus 4 serial code starts with three numbers and a letter, for example 212K. The first number denotes the year, 2012, the second and third are for the month, December or the 12th month, and the last K is for Korea, the country where it’s manufactured.
Further diving into the system and comparing various serial numbers, users have managed to figure out not just vague approximations, but very real numbers.
In October, for instance, there were only 70,000 Nexus 4 devices produced, then 90,000 in November, and 210,000 in December. Subsequently, it was discovered that phones are quickly being made after being ordered, with one phone made for three days and taking a week to ship from Korea to the United States. Overall, with a slight allowance, the total number comes at around 375,000 Nexus 4 units produced.
This definitely does not mean actual sales, since there is stock at carrier and retailers, but it looks like a very precise approximation.
And with merely 210,000 devices made in December it is either LG not catching up with demand, or not willing to catch up with it. The Nexus 4 sells for a discounted price starting from $299 for the 8GB model, nearly half the price of other devices in its class.
source: XDA Developers via The Verge
1. amiaq (Posts: 311; Member since: 30 Jun 2012)
I tend to agree, I have not seen a single person using Nexus 4 yet apart from the ones in Youtube. So if it is sold in tens of millions, you'll see it by now.
9. MeoCao (unregistered)
This is of course not true, N4 is the 4th best selling phone in the UK and that says everything.
Google cant sell many N4 for fear of cannibalisation of partners' sales, but I think the number must be several millions.
19. wendygarett (unregistered)
I'm sorry to say this, nexus 7 selling like a hotcakes compare to these... But will it cannibalize underpowered kindle fire?
20. kanagadeepan (Posts: 517; Member since: 24 Jan 2012)
Kindle Fire is NOT made by Android Partners...
27. MeoCao (unregistered)
it surely did
30. wendygarett (unregistered)
No it didn't, check the Christmas list and many consumers love kindle more than this
32. MeoCao (unregistered)
there's no data yet to check, but KF will sell a lot more w/o N7 on the market that's for sure.
46. lauremar (Posts: 178; Member since: 29 Feb 2012)
LOL, it just shows you how ignorant you are about technology. You're talking about apples and oranges... We're talking about phones here, not e-readers... You're a DB.
41. lauremar (Posts: 178; Member since: 29 Feb 2012)
Um where do you live, in Botswana? I see Nexus 4 all the time and all over the place during my commute (trains and/or buses) to work everyday... And I own one too.... But then again, I live in a real (big) city like Chicago... LMAO
48. caustictoast (Posts: 24; Member since: 07 Aug 2012)
Another owner here. I've seen a couple outside of mine.
2. XPERIA-KNIGHT (Posts: 2375; Member since: 08 Aug 2012)
things are hectic right now, its not that "LG isnt willing to catch up" its just things are probably crazy right now man...........have you ever been in a sitiuation where you were rushed to produce somting you didnt have at the moment? ........not a good feeling i bet
but whatever ......things should pick up by the end of this month........
37. Berzerk000 (Posts: 3270; Member since: 26 Jun 2011)
Either way, this is pretty unacceptable. LG stated they were struggling to keep up with the demand for the Nexus 4, and that's only about 400,000 units in 3 months. Samsung sold 1 million units of the Note II in the same time frame in South Korea *alone*, and had enough supply to satisfy the rest of world without much struggle.
LG isn't big enough to handle the Nexus line. They made a good product, but what's the use of making such an excellent device (for the first time in quite a while), if nobody can get one?
Motorola would've made a much better choice for the Nexus. They would've made it just as good as the Nexus 4 by LG, except they would have the supply to back it up.
It's nice to know that LG can ACTUALLY make a great handset (when Google handles the software), but they just aren't suited for the job when you mix in the fact that the demand for the Nexus line is pretty big.
56. remixfa (Posts: 13882; Member since: 19 Dec 2008)
the big difference is that Samsung projected 10 million sales of the note2 and thus saved manufacturing capacity to make that much. Google and LG vastly underestimated the demand for the Nexus4 (they both said as much) and did not set aside enough capacity for manufacturing. Its not like they can magically just open up another factory and start pumping them out.. it takes months to do that.
3. wendygarett (unregistered)
This is sad that nexus is always underrated, and most consumers never realise the beauty of nexus... I think the main reason is that this device is only subsidize in US and most people get it discount only, and they don't wanna pay single cent until the price drops...
Chris perillo from YouTube loves nexus 4, you guys should check it out :)
4. _Bone_ (Posts: 1741; Member since: 29 Oct 2012)
Would've sold 3.750.000 had LG made 10 times more. I guess there's some sort of agreement between Google and Nexus makers who make less profit off these, so they make less of them. These are show-off devices not mass-production ones.
7. wendygarett (unregistered)
Gonna agree that, no company love to name themselves 'Charity Inc'...
No profit? No production...
11. _Bone_ (Posts: 1741; Member since: 29 Oct 2012)
There's SOME profit - Google may even pay after each device - but the point of earning hundreds of bucks less is the free advertisement these manufacturers get - shorter the stock the more the demand and discussion.
5. Berzerk000 (Posts: 3270; Member since: 26 Jun 2011)
This was pretty much expected. The Nexus 4 is a great device, but LG just can't keep up with production, they're too small.
8. XPERIA-KNIGHT (Posts: 2375; Member since: 08 Aug 2012)
yea they probably cant keep up! but does it mean they dont want too? like the article suggest? No, why would anyone pass up the opportunity to get them selves back into the lime light............in an honest way?
Lets face it, the nexus 4 was UNEXPECTED! and a sort of a rushed thing! but it still doesnt change the fact that its a blessing
So we gotta do what we gotta do............WAIT!
and in the mean time "expect" things to pick up............ know what i mean bro :)
17. Berzerk000 (Posts: 3270; Member since: 26 Jun 2011)
I'm just wondering why LG didn't push production into over drive for the Nexus 4 when the holidays were right around the corner from launch day. I mean, I know they have their own products and want to push the Optimus G, but come on. The Nexus 4 is undoubtedly more popular than the Optimus G, and needs to be produced more! Supply and demand, that's the most basic rule of business.
How much do you wanna bet that the Nexus 4 would've sold twice as much as this article is reporting, if they were actually in stock for more than 30 minutes at a time? The main reason as to why these sales are so low, is because people literally CAN'T buy them, because they aren't in stock; that's the reason I don't have one. If they were actually available for purchase, they would have sold MUCH more.
6. Savage (Posts: 431; Member since: 28 Jul 2012)
It'll take a while for this Nexus to be available everywhere. LG probably never anticipated its demand and manufactured less units. I myself wanted this device badly but am settling for a 3G Nexus 7 with 32 GB (storage being a necessity). Many others would have done the same. Hopefully the next Nexus smartphone maker takes the initiative a bit more enthusiastically.
10. tiara6918 (Posts: 1103; Member since: 26 Apr 2012)
Let's wait and see for the number of sales to change and increase within a few weeks/months time, lg and google made a great device as the nexus 4. It would be bad to see if it would have miniscule sales as the galaxy nexus
12. idroidwindows (Posts: 1; Member since: 03 Jan 2013)
You guys forget to notice that they also released the Optimus G. which is pretty much the same device but a slightly different UI. They can only do so much and with the holiday season passing and the rabid consumers of the world going into hibernation until next year, stock will only increase. Keep calm young grasshoppers they will come.
13. XPERIA-KNIGHT (Posts: 2375; Member since: 08 Aug 2012)
"keep calm young grasshoppers they will come"........HAHAHAHA EPIC!
I love it! lol :)
14. jan25 (Posts: 327; Member since: 26 Feb 2012)
I just want the f***ing phone. I have gotten to the point where I am considering getting the iPhone 5 instead and may be sell it whenever the N4 arrives to my country.
23. Tones (Posts: 49; Member since: 23 Aug 2012)
Just get a different Android phone, or a cheap one to do you until it arrives.
15. darac (Posts: 2156; Member since: 17 Oct 2011)
How come Asus makes and sells around million Nexus' 7 per month then??
I can't imagine both Google and LG being that dumb and ill prepared in regard to what should be their most important product.
16. wendygarett (unregistered)
Probably that Asus is expert on managing costs
18. MeoCao (unregistered)
b-c Google wanted to disrupt the market and N7 did not compete with any Asus tablets at the time.
N4 directly competes with Optimus G so it's understandable LG limits the N4 production.
On the other hand Google use N4 as a kind of lottery prize to draw people to Play Store and they don't need to sell a lot of N4 to achieve that goal.
21. joseph98 (Posts: 167; Member since: 03 Feb 2012)
I broke my nexus 4 screen just after one week of use. Anybody knows where to find a screen for $100 or less? I found one seller in ebay but asking over $200 for the screen. Anybody knows when the price will drop for the screen? :(
25. Riven (Posts: 25; Member since: 25 May 2012)
damn Joe, i feel for ya bro. The minute i got my hands on my N4 i was like "s**t this is beautiful glass i gotta case this QUICK". Bumpers were out on Google but Amazon had this Poetic case for 6 bucks, that and the Skinomi melting plastic shield has been a blessing. Its probably gonna be awhile before spare parts start coming down in price since the device itself is so sought after
28. remixfa (Posts: 13882; Member since: 19 Dec 2008)
No, its a new type of screen that only exists pretty much on the N4 and i5. It's going to be at a premium. If you can find it under $150 in the next few months I'd be surprised.
I put a small scratch or 2 on the back while waiting for my case, but this thing has been dropped nearly daily and its held up like a champ (on carpet mostly, not tile!).
How'd you break it?
54. joseph98 (Posts: 167; Member since: 03 Feb 2012)
I broke it while running in the morning it fell on hard ground ( pedestrian side walk). I was surprised that my back cover glass didn't break but the front lcd did. I wish I can post a picture in PhoneArena.
I need a screen badly. Bought it in November 27th and deliverd to me just 8 days ago. luckily I have my galaxy note2 so I can live with that.
22. Tones (Posts: 49; Member since: 23 Aug 2012)
Ordered 2 on the 6th December. Still waiting for it, google play says "pre ordered"
26. Riven (Posts: 25; Member since: 25 May 2012)
hot damn...i had to get mine through craigslist..i paid a $60 premium for a sealed unopened box but i must say this is the best android phone i've ever had.
24. kanagadeepan (Posts: 517; Member since: 24 Jan 2012)
I once gave a sarcastic comment reg LG's capacity and willingness to make Nexus 4... That one becomes reality now...
29. remixfa (Posts: 13882; Member since: 19 Dec 2008)
With the constant delays and backorders the amount of "sold and shipped" isnt surprising. I bet it would be well over a million sold easily if LG would move their ass on manufacturing. I know they lost my wife's preorder to the SGS3 because she couldnt wait another 7 weeks.. probably lost a ton of other orders too.
50. JunitoNH (Posts: 650; Member since: 15 Feb 2012)
I beg to differ, sorry. Google sold less than a million of the Samsung Galaxy Nexus and less of previous devices. Google stance has always has been, Nexus are intended for developers and enthusiasts. Outside of tech world, no one knows or cares about Nexus devices. With luck they might sell, maybe 800,000 units.
31. Meleagru (Posts: 81; Member since: 03 Dec 2012)
I remember going into a Vodaphone shop on Oxford Street and people were clamoring around HTC and Samsung devices while the Nexus 4 was stuck in a corner, with medium priced phones, with hardly anyone paying any notice to it.
N4 is limited to online sales because no sales rep is being pushed to present it to customers, mainly because it's almost a detrimental sale, with constant updates, it's more of a self-sustaining package and less in need of an upgrade than usual android phones.
34. remixfa (Posts: 13882; Member since: 19 Dec 2008)
because people see the price and they think its junk. That's fine. Let them pay more for less while the educated people go for the real prize.
43. cripton805 (Posts: 745; Member since: 18 Mar 2012)
Its not junk, but they do see no LTE. So, that why I wouldn't buy one on its own. Without LTE its worthless for me. I use the web too much.
33. darkkjedii (Posts: 7776; Member since: 05 Feb 2011)
The N4 isn't sold n a mainstream way therefore it won't get the publicity. So how can it sell in a mainstream way.
35. Berzerk000 (Posts: 3270; Member since: 26 Jun 2011)
They should open up Google Play retail stores when the Nexus line expands a bit more... Just saying.
Maybe if they get their carrier up, the Nexus line will get more publicity. But first Google has to get past all the red tape that comes with making a carrier in the US.
36. squeeb (Posts: 99; Member since: 02 Dec 2011)
I know two people who have one. So yea, I'm seeing them around. I would get one if I didn't have the [still] kick ass Galaxy Nexus.
38. ryq24 (Posts: 421; Member since: 17 Oct 2011)
busted! artificial demand. lg will never beat samsung.
39. GoldenJoe (Posts: 9; Member since: 14 Dec 2012)
So much for that. I suppose that explains why I've never seen one in person.
40. freebee269 (Posts: 432; Member since: 10 Aug 2012)
sounds like the same low production that's been reported for the nokia lumia 920 worldwide. i hope nokia's sales number are more in the millions when nokia releases them january 24, 2013.
42. cripton805 (Posts: 745; Member since: 18 Mar 2012)
My theory is that LG makes a tiny profit. A lot of money comes into the build of a phone. In that price range, it's cheaper than most mid end Androids.
Why would LG want to waste all of their resources on this phone instead of all of their other products that make considerably more profit? They make TVs, Phones, Fridges, etc...
For them to prioritize this phone would be stupid of them.
44. gallitoking (Posts: 4571; Member since: 17 May 2011)
How can a device that has been out of stock since launch day even sell... thats a page out of Apple playbook... the only difference... Apple sells
45. cripton805 (Posts: 745; Member since: 18 Mar 2012)
Does somebody really need to explain this to you? Obviously it's been selling it's stock. Key words "selling" and "stock". Whatever they have made it sells. So, it's not like they sold them all and stopped making them or releasing them obviously. iPhones are in stock because there is less demand than what is being produced.
47. caustictoast (Posts: 24; Member since: 07 Aug 2012)
How is 375000 for a Nexus bad? Considering in its lifetime the Galaxy Nexus only sold around 500,000, according to Samsung in their Apple trial, this is amazing. It has almost matched and beat the most popular Nexus device. The fact is Google had no expectations to sell as many as it has and from the sounds of going from 90,000 to more than doubling at 210,000 LG is ramping up production accordingly. Just because the Nexus 7 is selling a million units a month doesn't mean that the Nexus 4 has any reason too when considering previous Nexus phone sales.
59. rdeleonp (Posts: 40; Member since: 21 Jan 2012)
Interesting fact. Relatively, then, the Nexus 4 is a resounding success. Hope Google releases initial sales numbers soon.
49. osorto40 (Posts: 13; Member since: 11 Nov 2012)
Those numbers are pathetic i love android and google but come on get your s**t together.
52. sats.mine2k4 (banned) (Posts: 208; Member since: 10 Aug 2012)
Makes me one of the Elite few to Pocket the best Phone on the planet....
53. papss (Posts: 2178; Member since: 03 Sep 2012)
Everyone can hate on LG but it appears the same situation is happening with the N10 so to me I'm putting the majority of fault on Google. They have serious production planning\cordination issues that they need to fix.. I'm betting they are losing tons of sales over the two..I know I bailed waiting on them and I'm certain I'm just one of many
55. yajia1 (Posts: 103; Member since: 22 Aug 2012)
LG definitely doesn't want to keep up. They don't want to produce phones they won't get much profit. Asus is a much smaller company but they are keeping up with Nex7 demands, creating milions of units. Every little profit Asus makes out of nex7 seems important. I have yet to see one or someone i know with nex4, yet i see a number of friends and commuters with nex7, and my country doesn't have PlayStore. Stupid google teaming up with an incompitent, greedy company such as LG. Just the logo of LG at the back of a Nexus phone makes me cringe.