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HTC could be planning price cuts across the board, including lower entry tags for upcoming handsets

Posted: , by Daniel P.

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HTC could be planning price cuts across the board, including lower entry tags for upcoming handsets
What do you do when your current crop of products is meeting too strong of headwinds due to heavy competition or overzealous pricing? What, you change that pricetag, of course, and move on to the next lineup.

That's precisely what HTC is expected to do, if Chinese sources are to be believed. The Taiwanese are reportedly planning price cuts across the Android board, but are also venturing to release their Windows Phone 8 handset(s) at more affordable levels than usual.

HTC handsets have always commanded a price premium, and they've been indeed positioning their design in that niche, but recently the unsurmountable competitive pressure from Samsung and Apple, as well as a few arguable decisions around the One series, like sealed battery, microSIMs, and lack of expandable memory slots, have led to sales declines. Let's see if those industry sources are right, and we see lower entry points for HTC phones from now on, we don't mind at all.

source: MyDrivers via IntoMobile

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1. wendygarett (limited) 4 days ago posted on 22 Aug 2012, 07:27 10

"One series, like sealed battery, microSIMs, and lack of expandable memory slots, have led to sales declines"

Looks like htc finally realise that :)

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4. smallworld posted on 22 Aug 2012, 07:32 1

Yeah too many compromises.

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6. thelegend6657 posted on 22 Aug 2012, 08:01 7 3

nobody complained about that on the iphones .
I dont care about sealed battery , i dont use sd cards anymore and Microsim is okay with me

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7. wendygarett (limited) 4 days ago posted on 22 Aug 2012, 08:07 3 1

I don't complain that on my onex too...

But not other tho, you should know it :)

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11. jaytai0106 posted on 22 Aug 2012, 11:27

I love my One X as well. But really wishing it has bigger battery and memory. 16GB doesn't hold much when you are shooting 1080p video.

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17. barondebxl posted on 22 Aug 2012, 16:19 2

Yep, and android users are very educated in tech. No memory card and non removable battery isn't cutting it for us. Plus a mediocre battery life ( tegra 3 one x) along with some UI lag doesn't help either. What I think HTC needs to do to be better

- stop that stupid ass "thinness over battery life" mentality and do both.
- exceed your own expectations by offering stellar performance and battery life ( no lag and please at least 4 hours of screen time)
- make sure you test the hell out of your handsets before you release them.
- work on your optimization. ( keep in mind that apple and Samsung aren't playing any games).

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2. cepcamba posted on 22 Aug 2012, 07:31 3

Free OneX please :)

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5. Hunt3rj2 posted on 22 Aug 2012, 07:39 1 1

Maybe on contract.

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3. smallworld posted on 22 Aug 2012, 07:31 6 7

HTC is sinking.

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8. mrllano posted on 22 Aug 2012, 08:19 4

not yet too late for HTC

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9. VJo003 posted on 22 Aug 2012, 08:30 5 1

Bring out the HTC monster with 1080p screen which was in news recently, priced lower than S3
My money is urs.

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10. ryq24 posted on 22 Aug 2012, 10:38

n the philippines, they have included beat earphone for one x. but still eveyone is still buying samsung phones.

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18. tiara6918 posted on 22 Aug 2012, 20:35

Really?What store?Maybe that was a premium pack...I know that htc no longer included the beats headphone for the one x

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12. b1acktiger posted on 22 Aug 2012, 12:44 3

If its an iPhone, Sealed battery, Micro SIM, Non- expandable storage is not a problem at all. Its only affecting HTC ? If iPhone 5 would be like this, and I'm sure Phone Arena will rate them with "incredible". Why this Double standards ?

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19. jeff1434325 posted on 22 Aug 2012, 22:44

Well said!...

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20. alchemyduelist posted on 23 Aug 2012, 00:03

I'm sorry to tell you this but, iPhones are great...... for those who are not tech educated. And for those that really know what their devices are capable of are is only a small part of the whole human population. iPhones are not phones, it's a trend, which I sadly admit.

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13. kach22 posted on 22 Aug 2012, 13:03

The only reason I didn't go for the one X, is the sealed battery. I hate this concept. What were you thinking HTC? Thought you would get away like Apple did.

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14. Xial649 posted on 22 Aug 2012, 15:21 2

All I'm gonna say is that if your going to seal the battery, and not allow for expandable storage, you better have the best damn battery and pre-packaged storage out there, or else the design becomes flawed...

In both cases I think my One X performs well, with an awesome battery and plenty of storage :), I think HTC's biggest problem is its extremely intrusive sense OS... Seriously guys, we're on JB now, no need for such extensive skins, just add a bit of flair over what google has IMO perfected :D

Can't wait to see what sense 4.2, possibly packing JB has in store for us :)

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15. kirholstov posted on 22 Aug 2012, 15:25 1 1

For me prices are ok.

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16. fsahin posted on 22 Aug 2012, 16:16 1

Phonearena is for Samsung and Apple phones!

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