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Google putting $500M towards Moto X marketing

Posted: , by Michael H.

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Google putting $500M towards Moto X marketing
A new report from The Wall Street Journal is saying that Google is going all in on marketing for the upcoming Motorola Moto X. While Google is still running Motorola as if it were more of a close partner than a division of Google, word has it that Google is "allowing" Motorola to spend up to $500 million on advertising for the flagship device. Of course, that money is really all part of the Google company.

That is a pretty substantial advertising budget, and that budget likely doesn't factor in what will likely amount to free marketing of the device in the Google Play Store (assuming it is sold there), and on other Google services. Although, given the issues Google has had with governments and the way Google's own services show up in search results, it's hard to say what kind of rates Motorola ads would run on Google. 

It is still unknown exactly how far-reaching the Moto X distribution will go. Motorola CEO Dennis Woodside had said that the device will be distributed "broadly", and we know that it will be hitting all of the major carriers in the U.S., but the question is how far those advertising dollars will have to travel. The device has buzz around it in Europe, but Motorola hasn't had much of a presence in Asia, so it will be interesting to see if Motorola focuses marketing there. 

The WSJ report also says that Google/Motorola has been working hard to keep carrier bloatware off of the device, which should make many users happy. 

source: WSJ

61 Comments
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posted on 10 Jul 2013, 19:12 7

1. fistigons (Posts: 336; Member since: 11 Feb 2012)


How about taking that 500 Million and put it towards Kevlar backing and Snapdragon 800 on the Moto X.

posted on 10 Jul 2013, 19:20 4

4. Commentator (Posts: 3709; Member since: 16 Aug 2011)


If they were to do that they wouldn't make any sales due to lack of marketing.

posted on 10 Jul 2013, 19:23 1

5. FlushGordon (unregistered)


The most logical proposition ever
Kevlar? really? lol

posted on 10 Jul 2013, 21:34 1

33. fistigons (Posts: 336; Member since: 11 Feb 2012)


Have you felt the Kevlar on the Droid Maxx? It feels fantastic.

posted on 10 Jul 2013, 19:31

8. anywherehome (Posts: 971; Member since: 13 Dec 2011)


no, plastic is enough....I have ever had the plastic phones and it's enough.... much better than easily breakable iToys ;)

there are more important things like great camera, good battery life, replaceable battery for traveling than power or stupid design ;)

posted on 10 Jul 2013, 21:32

31. jove39 (Posts: 1888; Member since: 18 Oct 2011)


huh...give free phones worth of 250 million..that'll be best marketing :)

posted on 10 Jul 2013, 21:50

38. Commentator (Posts: 3709; Member since: 16 Aug 2011)


Giveaways probably will be a pretty big part of this campaign. Motorola needs to get their name out there again.

posted on 10 Jul 2013, 23:20

48. Sniggly (Posts: 7305; Member since: 05 Dec 2009)


Looks like someone missed the whole "SUPER HIGH END SPECS DON'T MATTER NEARLY AS MUCH ANYMORE" memo.

posted on 10 Jul 2013, 19:12 3

2. XPERIA-KNIGHT (unregistered)


just wanna say that i know specs arent "everything" but if motorola is going to spend that much money on advertising this phone, i REALLY hope they "future proof" the dang thing.....jus

maybe im wrong idk, what do yall think?

posted on 10 Jul 2013, 19:13

3. XPERIA-KNIGHT (unregistered)


Jus saying ***

posted on 10 Jul 2013, 21:01 2

26. Zero0 (Posts: 592; Member since: 05 Jul 2012)


I think a Snapdragon S4 looks middling by today's standards, but in reality, it should handle for another year and a half. At the supposed sub-$300 price point, you can't ask for much more than that, really.

posted on 10 Jul 2013, 21:24 3

29. Berzerk000 (Posts: 4275; Member since: 26 Jun 2011)


2 GB of RAM with S4 Pro is very future proof. Especially considering KLP is apparently going to be able to run smoothly on phones with only 512 MB of RAM.

The Moto X is going to be the best mid range device you can get. 2 GB of RAM, an outstanding GPU, respectable CPU, and instant updates straight from Google. All with the giant battery, great antennae, and exceptional build quality typical of Motorola. And if this camera is really all they're hyping it up to be, you really can't go wrong with this device.

posted on 10 Jul 2013, 21:46

37. XPERIA-KNIGHT (unregistered)


I understand that man and I know very well its not all about specs, but I guess the problem lies with convincing people here and else where that its not all about that....so if they wanna be on the "safe" side then they should go ahead and make it a high end spaced phone with a spectacular display and a great camera.....THEN! Market the hell out of it. Know what I'm saying? I say they should leave NO room for people to even consider going somewhere else when choosing a new phone

posted on 10 Jul 2013, 22:11 1

42. Berzerk000 (Posts: 4275; Member since: 26 Jun 2011)


I understand, the most of the tech geeks and average consumers will automatically figure 2 cores = worse than 4 cores, though they deliver pretty much the same experience as long as you have plentiful graphics performance for the resolution, which the S4 Pro has.

In this big marketing campaign that Google is making, they should really try to explain how the Moto X delivers a solid experience even though it technically isn't as well spec'd as the latest flagships. It'll be hard to explain to the average consumer, but if anyone can, it's Google.

posted on 10 Jul 2013, 22:18

43. XPERIA-KNIGHT (unregistered)


yea i guess if they can somehow explain and SHOW that to people then this could be the end of the silly "spec war".....but like you said it will be hard because people have really built that up in their minds that specs are always needed.

My suggestion would be to play it safe and just give the phone top end specs and market it well.....i think it would save them alot of time and energy as well as put them back in the game with the big dogs......this could be a real blow to samsung, apple, htc and others if they just make the necessary moves......and i just dont see them achieving all that they could with using a dual core processor and hopefully not another mediocre camera :(

posted on 10 Jul 2013, 22:30 1

44. Berzerk000 (Posts: 4275; Member since: 26 Jun 2011)


But one thing that could possible make up for the lack of pure specs is the price. If this is priced low than the Nexus 4 on Google Play, and is available on all major carriers for about $99 on contract (compared to the usual $200 for flagships), they really could have something. Plus the marketing will help a lot.

I think Google is giving Motorola the job of making pure Google mid range and broadly available devices, and leaving the high end and usually carrier exclusive device for the Nexus series. It seems like a nice plan, and could bring back some nice profit if they play it right, which Google usually does.

posted on 10 Jul 2013, 22:45

45. XPERIA-KNIGHT (unregistered)


Great idea bro.....thats would be a pretty smart move if they do that.

posted on 10 Jul 2013, 22:46

46. XPERIA-KNIGHT (unregistered)


That * *

posted on 10 Jul 2013, 19:24

6. rallyguy (Posts: 620; Member since: 13 Mar 2012)


My money is that this info is wrong. Maybe 50 million, but half a billion just for marketing, sorry I don't buy it.

posted on 10 Jul 2013, 19:50 1

14. Commentator (Posts: 3709; Member since: 16 Aug 2011)


It sounds about right. For by comparison, Apple spent ~$1 billion last year on marketing, and Samsung spent ~$4.3 billion. $500 million seems a bit tame for a company that is severely lacking in market-share and brand-awareness as compared to Apple and Samsung, but this is only for one phone.

posted on 10 Jul 2013, 20:02

15. rallyguy (Posts: 620; Member since: 13 Mar 2012)


OK well that kind of puts it in perspective. I would imagine there has to be something unique about this phone or else it's just a run of the mill mid level phone. But hey, that's what marketing is for, to get people to buy something that they might not otherwise buy.

posted on 10 Jul 2013, 22:02

40. blazee (Posts: 412; Member since: 02 Jan 2012)


I personally think its not enough. Apple and samsungs marketing is in billions . I think Samsung last year alone spent 12 billion on marketing

posted on 10 Jul 2013, 22:10

41. Commentator (Posts: 3709; Member since: 16 Aug 2011)


From reports I've seen, Samsung's $12 billion includes all operations including refrigerators, TVs, etc. Their smartphone marketing budget is still in the billions though.

posted on 10 Jul 2013, 19:25 5

7. FlushGordon (unregistered)


Why is SAMSUNG soo successful?
Because they are available EVERYWHERE

posted on 10 Jul 2013, 19:31 2

9. Rehankhan (Posts: 323; Member since: 24 Oct 2012)


This ^

posted on 10 Jul 2013, 20:16 1

19. Napalm_3nema (Posts: 2227; Member since: 14 Jun 2013)


It doesn't hurt that they spent more on mobile marketing than they did on mobile R&D last year, either.

posted on 11 Jul 2013, 01:48

56. Arman (Posts: 47; Member since: 08 Jul 2013)


exactly.. Im from iran.. and their Galaxy S4 advertising billboards are EVERYWHERE.. seriously.. its EVERYWHERE..

no other company in my country put that much effort and resources for marketing. you literally cant go to highways and famous streets without seeing one or more HUGE banners for S4 or other Samsung products.

its not a bad thing .. but its kinda' not fair for competition.

posted on 10 Jul 2013, 19:34 1

11. scsa852k (Posts: 329; Member since: 16 Oct 2012)


500 Million to advertise a dual core phone?

posted on 10 Jul 2013, 19:39

13. Commentator (Posts: 3709; Member since: 16 Aug 2011)


What has Apple been doing with their marketing money?

posted on 10 Jul 2013, 20:05 1

17. InspectorGadget80 (unregistered)


It's MOTOROLA used too be the KING OF PHONES during the RAZR FLIP phone days n don't worry they will GET BACK on track

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