British Airways uses Nokia Lumia 800 to illustrate smartphone use as boarding pass

The Windows Phone powered Nokia Lumia 800 has been making some good impressions lately. During the first quarter of the year, the handset was one of the most talked about in a positive fashion both on social networks and on Twitter. As we told you Sunday, 79% of tweets about the Nokia Lumia 800 during the first quarter were positive. That kind of word of mouth talk is better than advertising.

Some one at British Airways must also have been impressed by the Nokia Lumia 800. On a campaign that the airline started to show how smartphones could be used in lieu of paper boarding passes, the smartphone used on the display is the Nokia Lumia 800. This kind of free advertising is something we have seen Apple been able to take advantage of in years past. Seeing this has to make Nokia and Microsoft feel that they are slowly picking up traction.

British Airways app allows for mobile-check in, flight information, and the ability to purchase tickets and make upgrades using your smartphone. The app is available for free from the Apple App Store, Google Play Store, BlackBerry App World and Windows Phone Market. And while the airline could have picked an Apple iPhone, the BlackBerry Bold 9900/9930 or the Samsung Galaxy S II as its "spokesphone", it selected the Nokia Lumia 800. This could be the sign that something is about to take off besides an airplane.

source: WMPoweruser