Android had 78.9% of the global smartphone market in 2013
For iOS, 2013 was not such a great year, according to Canalys. The iPhone's share of the smartphone market declined from 19.4% in 2012 to 15.5% in 2013. For the last quarter of the year, iOS had a 17.6% share of smartphones shipped, which was down from the 22% seen in 2012's last quarter. Looking at the raw numbers, Apple shipped 153.4 million iPhones in 2013, up from the 135.8 million sent out the prior year. For the fourth quarter of 2013, 51 million iPhones were shipped, up from the 47.8 million in Q4 of 2012. But Apple's unit growth was slower than the overall market, which lead to the drop in the mobile operating system's smartphone market share in 2013.
As most know, Microsoft's Windows Phone had a good year in 2013, nearly doubling the number of units shipped in 2013 from 2012. In 2013, Windows Phone shipped 35.7 million units compared with the 18.8 million it shipped in 2012. Fourth quarter shipments rose to 9.4 million from 5.9 million for a 59% increase. Looking at the share of shipped smartphones loaded with Windows Phone, for 2013 that figure rose by a third from 2.7% in 2012 to 3.6% in 2013. For Q4, Windows Phone represented 3.2% of smartphones shipped, up from the 2.7% market share it earned in 2012. The declining growth in the fourth quarter could be the start of a new, slowing trend for Windows Phone, or could be just a hiccup for Microsoft's mobile OS.
For all of 2013, 990 million smartphones shipped, compared to the 700.1 million that did so in 2012. For Q4, shipments rose from 217 million to 290.2 million.
Android continued to take smartphone market share in 2013 Fullscreen
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Android continued to take smartphone market share in 2013
1. The number of smartphone units shipped by OS
2. Smartphone Market share by OS
source: Canalys via MobileSyrup
1. PapaSmurf (Posts: 5770; Member since: 14 May 2012)
"Take Canalys. According to its data, Android smartphones accounted for 78.9% of all smartphones shipped in 2013, up from 68.8% in 2012."
Since when does the percentage of shipment equal market share? Title need work, AGAIN.
2. GeekMovement (Posts: 1460; Member since: 09 Sep 2011)
Wow Android is growing pretty quickly still. I'm a bit surprised to see Apple on a decline because almost everyone I meet has the iPhone (this is the US after all). Who knows, Apple may change those numbers with the iPhone 6 (or not), but they'll have to impress. I was also thinking that windows phone would have had a bigger increase, but guess not just yet.
3. datsyuk (Posts: 146; Member since: 11 Jan 2012)
Haha it does seem like everyone has one yet the percentages totally go the other way with that. Most of their market is probably US though which is why plus my age group.
5. GeekMovement (Posts: 1460; Member since: 09 Sep 2011)
+1 yeah it's quite interesting seeing the growth of different mobile OS. There was that recent news too that Apple gained a little more marketshare here in the US so your claim sounds pretty valid.
19. Finalflash (Posts: 858; Member since: 23 Jul 2013)
It isn't that, most iPhones look the same especially with the case on. So you recognize it as the iPhone and chalk one up to them. For everyone else you break it down to what phone, manufacturer and model so in your mind it gets broken down even more. That's why it usually seems like everyone has an iPhone while few have an S4 and Z1 and so on.
20. GeekMovement (Posts: 1460; Member since: 09 Sep 2011)
I understand your point, I guess the circle of people I am aquainted with are just big fans of Apple lol. Yep, they all carry different variants of the iPhone, but I've only met a couple people with Android operating systems and fewer with basic feature phones. I did see many strangers carrying Nokia Lumias though.. lol.
4. alltechinside (Posts: 220; Member since: 21 Apr 2013)
This is a global statistic. iPhone is doing well in the US, but worldwide, Android is leading the market share.
8. GeekMovement (Posts: 1460; Member since: 09 Sep 2011)
+1 I was aware that this is a global statstic, but I guess I was just thinking that it was more popular in other countries as well. It topped the charts in Japan (before the Z1 Compact took over I think?) and with the device being introduced in big markets like in China (although I hear sales weren't exactly a smash there), I was assuming growth outside the US, but guess not. A lot more OS going to try to emerge soon and the competition will hopefully become bigger. Anyway it's always interesting seeing the yearly global smartphone marketshare. (:
23. Liveitup (Posts: 221; Member since: 07 Jan 2014)
Android standardizing is bad for consumers, we need competition.
6. Augustine (Posts: 291; Member since: 28 Sep 2013)
iOS is losing market share, but its volume is increasing, just more slowly than the overall market.
9. GeekMovement (Posts: 1460; Member since: 09 Sep 2011)
Not sure I'm following along, could you explain what you mean by "its volume is increasing?"
10. Augustine (Posts: 291; Member since: 28 Sep 2013)
Apple sales grew from 136 million iOS phones in 2012 to 153 million ones in 2013. However, since the market grew from 700 million smarphones in 2012 to 990 million ones in 2013, Apple's market share fell from 19% to 17%.
13. GeekMovement (Posts: 1460; Member since: 09 Sep 2011)
ah I see that makes sense. awesome thanks for explaining!
14. GeekMovement (Posts: 1460; Member since: 09 Sep 2011)
haha I totally missed that chart went straight to the one with the percentages, thanks for pointing that out.
7. Gaurav008 (Posts: 241; Member since: 20 Jul 2012)
I am more interested in knowing, how much of the Androids that have been sold were entry level or midrange.
12. blazee (Posts: 234; Member since: 02 Jan 2012)
Why just Android and not Windows and Apple as well?
17. Gaurav008 (Posts: 241; Member since: 20 Jul 2012)
Well, there was a report that said the low end models are driving WP's market share more than its high end models. And about Apple- I have no idea but I have seen more people buying the 5S than the 4 or 4S or 5(c) combined.
And now I want to see the Android picture.
24. NexusPhan (Posts: 317; Member since: 11 Jul 2013)
I have yet to see an iPhone 5C or 5S in the wild.
25. Gaurav008 (Posts: 241; Member since: 20 Jul 2012)
You are speaking for yourself and me for myself.
26. darkkjedii (Posts: 8877; Member since: 05 Feb 2011)
Then maybe you have yet to got out into the wild.
28. PapaSmurf (Posts: 5770; Member since: 14 May 2012)
Come to Chicago then.. My Windy City is flooded with S4, Note 3, iPhone 5/5S. Everything else is an outcast.
15. quakan (Posts: 1064; Member since: 02 Mar 2011)
Probably the majority or at least a large portion. The low-mid range devices of smartphones have become the new feature phones.
27. protozeloz (Posts: 5284; Member since: 16 Sep 2010)
Actually not as much as you might think, according to the last US data obtained from lawsuits on Samsung the galaxy S and S2 lineup accounted for the vast majority of devices (bought when released)
16. wtmana (Posts: 7; Member since: 27 Nov 2013)
Remember iphone is only one phone, android multiple phones, samsung, lg, motorola, etc etc etc
18. SleepingOz (Posts: 2357; Member since: 22 Oct 2011)
iP4, iP4S, iP5, iP5S, iP5C, only one phone right?
21. wtmana (Posts: 7; Member since: 27 Nov 2013)
I tried to say one phone a year, android, more tha 20 phones a year.
22. twens (Posts: 415; Member since: 25 Feb 2012)
It doesn't matter the number of android phones. We all know Sammy ships majority of those android phones. So actually it is Sammy that's causing all these downfall for Apple.
30. tokuzumi (Posts: 105; Member since: 27 Aug 2009)
I wonder how much longer Android can keep up their global domination? There is a lot of talk about Windows Phone being the next big thing, but they only increased their market share 1% over the last year. And how many more weeks/months does Blackberry have left?
31. NokiaFTW (Posts: 492; Member since: 24 Oct 2012)
It'll probably take WP another 4-6 years to catch up to Android.
32. jroc74 (Posts: 3605; Member since: 30 Dec 2010)
Am I the only one worried about Android's growth?
33. roscuthiii (Posts: 1658; Member since: 18 Jul 2010)
Not worried, but I am expecting market saturation to set in within the next couple years. (At which point we'll have an article with some grandiose title claiming no one is buying Android any longer.)
Personally, I'd like Android, iOS, and WP to all have about 30% of the market apiece to keep each other competitive, with the remaining 10% going to some up & comer making their own path.