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Amazon Kindle 7" tablet to be $250 and hit in late November

Posted: , by Michael H.

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Amazon Kindle 7
MG Siegler is a lucky guy. Today the TechCruch writer has revealed details about the upcoming Amazon Kindle tablet based on his hands-on experience with the device. There is a lot of confirmed info on the device, but depending on your views, it may not be all good news. The main information is that the tablet is targeted for release at the end of November and will cost $250. 

Much of the info Siegler released matched things that we had speculated given Amazon's App Store strategy and the expected price point. This will be a completely Amazon experience, including a heavily customized UI, which Siegler likens to iTunes Cover Flow, and deep integration with Amazon services like the App Store, Kindle store, Cloud Player for music, and Amazon's Instant Video service. There will be no Google Apps at all. The device also has no camera. Because of the integration with Amazon services, the tablet is going to be more of a cloud experience, and will only have 6 GB of storage. However, at first, there will be a WiFi only version, but Amazon is negotiating with carriers for 3G/4G versions. So, we're hoping that there will be some way to sync music or video for offline playback.

The design has been described as being similar to the BlackBerry Playbook with a rubberized rear panel. The device is also said to not include any physical function buttons, and a navigation menu will be on screen. Siegler describes the Kindle tablet as a complete Amazon experience. That means that although the tablet is running Android, it will be completely separated from the Android ecosystem as a whole. As such, it is unclear what version of Android is the basis for the tablet. Siegler simply says that it is built on a version "prior to Android 2.2". The idea is that this is an Amazon tablet, not an Android tablet, which will probably be fine for many users, but as we've said before, this will not be a device for power users. 

We had reported a rumor that the Amazon Kindle tablet would be hitting in October with a 10" version coming in Q1 of 2012, but obviously that info has changed. The 7" Kindle tablet will hit at the end of November and the 10" version will only be released if the 7" tablet is successful. Of course, at $250 and with the power of Amazon marketing and the Kindle brand name, it seems unlikely that this device will fail. 

source: TechCrunch

11 Comments
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posted on 02 Sep 2011, 20:19 2

1. ardent1 (Posts: 1983; Member since: 16 Apr 2011)


The device has DOA (dead on arrival) written over it. I have no doubt some early adopters will buy this device similar to those early buyers of HP's ill-fated touchpad.

The problem here is the market is now crowded with the remaining OEMs having a vested interested in maintaining their respective market shares. Plus the $250 price point is identical to the Nook Color. Also, Amazon is not known for its cutting edge software.

If I suspect the device is underpowered, i.e. you can't get a great experience such as surfing the internet, watching HD videos, etc, that tablet is nothing more than a glorified e-reader and will DOA. Consumers today want value for the money AND a great experience.

posted on 28 Sep 2011, 12:57

13. Virtual (unregistered)


This seems to be the stupidest remark ever,
because from what it appears ... It has best processor and cheapest and best in all aspects.

posted on 02 Sep 2011, 20:25

2. biscutbob (Posts: 82; Member since: 08 Jul 2011)


It looks like a response to the B&N Nook Colour. A full android experience with some heavy book focus would be perfect in my opinion but I definetly want to play with one.

posted on 02 Sep 2011, 21:03

3. vvelez5 (Posts: 623; Member since: 29 Jan 2011)


Would like to see the specs but the price looks pretty good. But I would think that if Amazon wants to make a complete Amazon experience then I don't see the reasoning behind running it on Android but it does give the opportunity to root the device to install Android apps. The specs will make or break this device though.

posted on 02 Sep 2011, 21:10

4. bossmt_2 (Posts: 421; Member since: 13 Oct 2009)


Pricing point is great for casual users. If someone wants an E-Reader or web surfing tablet, and doesn't want to spend 500 bucks for an iPad, this is an attractive alternative. This device doesn't appeal to the tech savvy, it's designed to appeal to the baseline consumer who wants an e-reader, that's got an mp3 player, you can watch things like youtube, and go on the web. My concern with this being a success is the pricing point, I think they did a great job with the pricing point.

posted on 02 Sep 2011, 21:18

5. nyamo (Posts: 274; Member since: 19 Mar 2011)


my view of tablets is that they are just play things. i don't need super powered devices to surf the web. price point seems nice and if specs are ok, i think it will be a big win for consumers looking to enter the tablet market

posted on 02 Sep 2011, 23:33

6. IEatApples (Posts: 66; Member since: 06 Jul 2011)


this thing is going to put a big dent in the market. I read on another site that they will use 2 screen technology to duplicate e-ink technology which no other tablet will have. This will appeal to e-readers and tablet enthusiasts alike. I'm excited.

posted on 03 Sep 2011, 04:28

7. PeterIfromsweden (Posts: 1230; Member since: 03 Aug 2011)


This tablet will not sell very good. A cloud based tablet and only Wifi ???
That means you can use it only a very few places and people don't want that.

posted on 03 Sep 2011, 10:58

8. EraserXIV (Posts: 37; Member since: 16 Jul 2009)


this will only be successful if it can be rooted and have a custom ROM loaded on it like the Nook Color

posted on 04 Sep 2011, 22:37

11. rdholla (Posts: 2; Member since: 04 Sep 2011)


The Amazon tablet needs to come in a whole lot less than $249 in order to compete with the iPad - I'm thinking around $100 or so... just look at the HP TouchPad.

posted on 04 Sep 2011, 22:37

12. rdholla (Posts: 2; Member since: 04 Sep 2011)


http://tabletcrunch.com/category/amazon-tablet-2/

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