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82% of U.S. tablet owners are holding the Apple iPad

Posted: , by Alan F.

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82% of U.S. tablet owners are holding the Apple iPad
A new survey of tablet owners reveals that the Apple iPad controls a rather huge share of the market. The survey, taken last month by the Nielsen company, shows that Apple's tablet controls a hefty 82% of the U.S. market. To put that in perspective, behind the iPad is the Android flavored Samsung Galaxy Tab with a 4% share. That is followed by the Dell Streak and then the Motorola XOOM with a 3% and 2% share respectively.

Apple iPad owners were fairly split on which version of the tablet they own. 43% of U.S. tablet owners have the 3G model while 39% purchased the Wi-Fi only version.

The results of the survey show that in the States, half of all tablet owners are the only one in the house that use the device while 43% share their tablet with others. And in a statistic that PC manufacturers might find interesting, 35% of those with a desktop have used the computer less since buying a tablet. 32% of those with a laptop report using it less since taking a tablet home. 31% said the reason for using the tablet more and the computer less had to do with how easy it is to carry a tablet with you wherever you go. 21% credited the easier interface on a tablet as the reason for staying away from the PC.

Nielsen's survey also revealed that it is more than just PC use being affected by tablets. 27% of those with an e-reader have used that device less often since purchasing a tablet while 25% of owners of a portable media player report the same thing.

Despite all of this good news, you might not convince News corp. founder Rupert Murdoch that the Apple iPad is dominating the tablet market. As we reported, Murdoch's company earlier this year debuted a daily newspaper for the iPad called The Daily which is available via a paid subscription. According to paidcontent.org, the online newspaper lost $10 million in its first quarter of operation. Most of the cost was to start up the service.

The Daily has been downloaded 800,000 times since its February debut and was offered as a free trial at first until a 99 cent per week charge kicked in. The service is available only on the Apple iPad for now, but News Corp. plans on expanding the service to other tablets.

source: AppleInsider




67 Comments
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posted on 05 May 2011, 21:19 1

1. MrFirst (Posts: 5; Member since: 05 May 2011)


First

posted on 05 May 2011, 22:52 3

11. daniel_bargs (Posts: 323; Member since: 27 Nov 2010)


you want to be the first american civilian to be shot in the head and chest by the Navy SEALS this year?

posted on 06 May 2011, 00:07 2

17. Lucas777 (Posts: 2121; Member since: 06 Jan 2011)


haha prob not the first

posted on 06 May 2011, 12:39 1

46. iHateCrapple (Posts: 734; Member since: 12 Feb 2010)


Wow...go put on your tin foil hat.

posted on 06 May 2011, 01:15 2

21. BobbyTaba (Posts: 316; Member since: 11 Aug 2010)


twenty FIRST!

posted on 05 May 2011, 21:34 4

2. cheetah2k (Posts: 768; Member since: 16 Jan 2011)


Were they standing out the front of several Apple stores to get these results??

posted on 05 May 2011, 21:46 6

5. Lucas777 (Posts: 2121; Member since: 06 Jan 2011)


definitely not... anyways this was already pretty much known...

posted on 06 May 2011, 00:04 6

14. cheetah2k (Posts: 768; Member since: 16 Jan 2011)


How do you know? Did you conduct the survey?

posted on 06 May 2011, 10:23 2

42. remixfa (Posts: 13902; Member since: 19 Dec 2008)


like it or not, Apple dominates the tablet market. They were first to market by months and have a huge head start. Motorola botched the launch of the Xoom which should have been the first real competitor so now we wait on Samsung to correct that. And as fiercely competative as theyve been with apple, they will probably do it right.

posted on 06 May 2011, 14:43 1

49. NeXoS (Posts: 278; Member since: 03 May 2011)


Apple had a huge head start on the multi-touch smartphone market and look at them SINKING today!

NPD reports that iPhone market share is dropping to 15% this year, google it!

Then, they will drop to reflect the same share of their PC market...down to 5%.

But, sites like this one, run by Apple, will gloss over this fact (why wasn't it reported here??) so they can sell you their $350 shares before it tanks back down to $85.

posted on 06 May 2011, 15:09 1

51. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


This one really burns doesn't it?

posted on 06 May 2011, 21:03

59. protozeloz (Posts: 5367; Member since: 16 Sep 2010)


on a market where the iPad had over 90% of regular users last year? not really

posted on 07 May 2011, 14:22

63. AppleFUD (unregistered)


Beauty & brains. . . I'm in love!

posted on 07 May 2011, 15:44 1

64. Lucas777 (Posts: 2121; Member since: 06 Jan 2011)


hey u know mac holds 10% market share right? U kinda just ruined ur whole argument by wrong info... maybe if u actually looked it up, u wud know what you are talking about... and btw, google would be a dead company if facebook went into search... would apple be dead if they lost mac?

posted on 07 May 2011, 15:47 1

66. Lucas777 (Posts: 2121; Member since: 06 Jan 2011)


oh ya and 49, i dont see apple sinking at all when they they are in fact gaining market share... maybe you were thining about google which lost 4 percent... or possibly it was rim

posted on 08 May 2011, 10:39

67. phonefan4 (Posts: 13; Member since: 03 May 2011)


maybe so but for a phone thats a year old its still selling good, how many year old android phones are even still getting updates or being sold??

posted on 07 May 2011, 14:17

62. @cheetah2k (unregistered)


You have to remember that. . .
1. Windows tablets are not counted as "tablets" usually. Because the "do more" they are counted as PCs.
2. The Nook Color, the most popular "tablet" in North America, is also not counted in this "ipad-like tablet" category. . .

It's kind of like say the iPod has a dominant market share. Sure, it does for a specifically defined category because most normal people use multi-functional devices to play music--50+% of cellphone users user their phone to play music as their main portable "mp3 player". . . not an mp3/pmp/ipod => over 500M/year but that 40-80M iPods/year is the "market leader."

posted on 07 May 2011, 15:45

65. Lucas777 (Posts: 2121; Member since: 06 Jan 2011)


no the nook color is counted in this... in many surveys it is shown to have just a little less share than the galaxy tab

posted on 05 May 2011, 21:43

3. TKFox007 (Posts: 303; Member since: 02 Nov 2010)


Gee I wonder why...

posted on 05 May 2011, 21:45 7

4. luis_lopez_351 (Posts: 951; Member since: 18 Nov 2010)


82% of tablet owners are also attracted to shiny t3rds

posted on 05 May 2011, 21:47 2

6. Lucas777 (Posts: 2121; Member since: 06 Jan 2011)


? what?

posted on 06 May 2011, 00:35 6

19. cheetah2k (Posts: 768; Member since: 16 Jan 2011)


He said "82% of tablet owners are also attracted to shiny t3rds"

Can't you read english??

posted on 06 May 2011, 04:45 2

29. ardent1 (Posts: 1991; Member since: 16 Apr 2011)


Reading is one thing; comprehending what was written is another matter.

If one subsitutes "shining turds" for the last two words, then one can attempt to understand luis_lopez_351's slam of the most successful table to date.

posted on 06 May 2011, 08:41 2

37. luis_lopez_351 (Posts: 951; Member since: 18 Nov 2010)


no, because i would be reported by iphone dorks and my comment would be removed...again

posted on 06 May 2011, 15:35

54. remixfa (Posts: 13902; Member since: 19 Dec 2008)


ive been noticing my comments getting erased too.. even when im not reminding iturds why they are stupid.

posted on 06 May 2011, 08:27 6

35. iwebdroidberry7 (Posts: 230; Member since: 17 Jan 2011)


You fanboys really sound bitter right now lol

posted on 06 May 2011, 09:20 1

39. protozeloz (Posts: 5367; Member since: 16 Sep 2010)


just so you know luis is ot a fanboy (at least not a fandroid)

posted on 06 May 2011, 17:03 1

56. luis_lopez_351 (Posts: 951; Member since: 18 Nov 2010)


:) Blackberry and Symbian ;D

posted on 06 May 2011, 21:04

60. protozeloz (Posts: 5367; Member since: 16 Sep 2010)


haha I knew it :P

posted on 05 May 2011, 21:55 6

7. Hallucinator (Posts: 339; Member since: 24 May 2010)


If there was a android tablet worth a damn maybe they could compete

posted on 06 May 2011, 00:49 4

20. cheetah2k (Posts: 768; Member since: 16 Jan 2011)


And the Asus Eee Pad isnt a brilliantly priced competitor??

Try getting a feature packed iPad 2 for $399.

posted on 06 May 2011, 12:41 1

47. iHateCrapple (Posts: 734; Member since: 12 Feb 2010)


Xoom is beast...just pricey.

posted on 05 May 2011, 21:59 3

8. - (unregistered)


When it comes to os and design, the ipad wins for sure.

posted on 05 May 2011, 22:17 4

9. christianqwerty (Posts: 460; Member since: 05 May 2011)


the reason why is because the name "apple" people trust it. My grandparents are interested in buying an ipad, i tried showing them a galxay tab, and a xoom, but they were too confused by everything, they said they like the ipad better. You have to admit, its alot simpler. but id rather have the Xoom >_>

posted on 05 May 2011, 22:50 4

10. JeffdaBeat (unregistered)


The reason why is because the draw towards tablets only exploded a year ago because Apple, again, made it simpler and easier to use. It was the same reasons the iPhone has been so popular with consumers. Of course, that will start to even out, much like smartphones, once other companies start getting more competitive with pricing, but for now, the tablet explosion is only a year old.

posted on 05 May 2011, 23:47 3

13. tuminatr (Posts: 656; Member since: 23 Feb 2009)


so less is more, dumb it down and people will buy it. the scary truth is you are correct most people are morons

posted on 06 May 2011, 07:37 2

31. JeffdaBeat (unregistered)


Well yeah...the vast majority of people aren't nerds and are actually scared off by how advanced technology has come in the past 15 years. My mom, who spent most of her life not using computers can use an iPhone or iPad because it is easier to use. Nothing wrong with ease of use...

posted on 06 May 2011, 08:51 3

38. Rich (unregistered)


the reason the iphone has been so popular with consumers is that apple has become so trendy. you arent cool unless you have an iphone. and if you ask anyone that knows nothing of the topic "whats the best phone?" they will say iphone bc the media portrays it that way bc apple is glorified. no reason beyond this. so dont try to make one up.

posted on 06 May 2011, 17:04

57. luis_lopez_351 (Posts: 951; Member since: 18 Nov 2010)


so the iphone is not a smart phone??? xD jk jk it is but a terrible one.

posted on 05 May 2011, 22:55 2

12. Sniggly (Posts: 6695; Member since: 05 Dec 2009)


*pokes my head in* Oh hai. The XOOM now holds 2 percent of the market? After only 7 or so weeks of sales? And with everyone bitching about how it's overpriced?

Hmmm.

I think its sales are gaining momentum now that it's being sold in more outlets and now that there's a Wifi only version available. It may never be a raging success (though I'm still crossing my fingers for a sleeper hit) but I'm sure Moto and others will put out other, better tablets soon.

posted on 06 May 2011, 00:06 1

15. Lucas777 (Posts: 2121; Member since: 06 Jan 2011)


oh hmmm... well if i remember right i think the ipad controlled like 70% of the market after two months, but hey you know, that xoom definately has a great chance..

posted on 06 May 2011, 00:34 4

18. cheetah2k (Posts: 768; Member since: 16 Jan 2011)


Isn't that because there was no competition at the time???

All of this research is such a FAIL

posted on 06 May 2011, 08:26 2

33. iwebdroidberry7 (Posts: 230; Member since: 17 Jan 2011)


No competition? What was the Galaxy Tab?

posted on 06 May 2011, 02:49 1

22. Sniggly (Posts: 6695; Member since: 05 Dec 2009)


Yeah, because no one was really doing anything with the tablet market when the original iPad launched. And even with the Xoom's marketing sucking a fat one, it's managed to claw its way past market expectations. And now that its marketing seems to have picked up I would like to see it do better.

It's a great product and deserves to sell, Lucas. Why you be trippin'?

posted on 06 May 2011, 15:13 1

52. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


Sniggly you consider 2% market share a success? The Xoom is getting beat by the galaxy tab which isn't even a real tablet. It's basically a large smartphone. The problem with your posts is your so damn biast you won't ever admit any downfalls of android or any of Apple successes. If you prefer it fine, but 2% is a big fail

posted on 06 May 2011, 22:33

61. Sniggly (Posts: 6695; Member since: 05 Dec 2009)


I consider beating analysts' estimates on initial shipments, with mitigating factors like I've already described, by 150 percent, (Analysts predicted 100,000, the actual number was about 250,000) to be pretty damned good. Obviously not where they wanted to be, but considering all of the bullshit (Best Buy's lackluster support, contract requirements for the lower price on the 3G model, Flash and SD support missing at first) and the rhetoric ("IT'S SO HIGH PRICED!" "IT'S AN UNFINISHED PRODUCT!" "IPAD IPAD IPAD!") I don't consider its current (and rising) sales figures to be an absolute failure by any stretch. If anything, the Xoom showed that a quality competitor to the iPad could be made, just like the G1 and the original Droid did to the iPhone.

Now, while you're calling the kettle black, let me explain why you're the pot. Every single time there's some kind of hiccup or some kind of report on Apple's sales success, you come in chirping "Crushing defeat! Crushing defeat!" You downplay bullshit like Antennagate, the tracking "bug," and other stupid things Apple does. You act like sales figures equal quality, and you never, ever give one concession of quality or effort from Android's part.

The iPhone is a phone. It's a good phone. But it's not the only good phone out there.

posted on 08 May 2011, 10:48

69. phonefan4 (Posts: 13; Member since: 03 May 2011)


hey did you forget google tracks the same stuff?? and your right apple is not the only good phone out there, but this isnt about phones, its about tablets, where clearly in every aspect apple does dominate! as far as quality, android would get a lot farther in life if they would concentrate more on making the apps stop all the force closing.

posted on 09 May 2011, 11:01

70. Sniggly (Posts: 6695; Member since: 05 Dec 2009)


Up until Apple's update, it tracked a lot more and kept a lot more data than google, in a lot less secure spot.

Quality android tabs are out there, like the xoom. And force closing only happens occasionally. IF YOU OWNED A PROPER ANDROID PHONE YOU WOUPD KNOW THIS.

posted on 06 May 2011, 00:06 5

16. Lucas777 (Posts: 2121; Member since: 06 Jan 2011)


oh and btw it is stupidly overpriced

posted on 06 May 2011, 04:41 2

28. Sniggly (Posts: 6695; Member since: 05 Dec 2009)


Did you just say that the Xoom is overpriced? You've just lost the right to talk about anything. Forever.

posted on 06 May 2011, 03:12 3

23. agentoj (Posts: 100; Member since: 29 Oct 2009)


If you are referring to the Xoom being overpriced, then you sir are a moron.

posted on 06 May 2011, 04:34 1

27. IOS5 (unregistered)


this prove that iPad still the best and I think the play book after getting the whole update it's going to be no2 cause still has the best browser that supporting flash.

posted on 06 May 2011, 07:06 2

30. protozeloz (Posts: 5367; Member since: 16 Sep 2010)


I don't think playbook its gonna get #2 tho, its got hough competition to deal with

posted on 06 May 2011, 07:51 3

32. ralphyd (unregistered)


It frustrates me when apple lovers talk about how amazing their iproducts are when they have never truely given the competition a try. At this point it is no surprise that I pads dominate the market since Google's true answer to the ipad, honeycomb, wasn't released until february (almost a year after the Ipad release). I'm sorry but for the people who truely believe that apples domination in the tablet market is not truely related to that fact, you have been brainwashed. I'm not saying that google is going to storm back and take the number one spot away from apple in this market but the numbers at this point are skewed. Give google a year in the tablet market and well see what it looks like then. I for one own a xoom and love it (typing on it right now). I'm not bashing apple by any means but I hate it when people truely believe its the greatest thing in the world. There is true competion out there the market it just young. I feel android's weakest point is advertising. As an example look at the droid commercials made by verizon (not the phone but the lineup of phones). They toss out a bunch of specs of the devices and make them sound badass and mystical. People want to see what a device can do and how easily it can be used and a majority of the people don't even know what the specifications mean. Android needs to start targeting the general public. How many apple commercials even mention their specs. The I pad doesn't have a blah blah MP camera it has a camera. To the general public that simplicity is what drives sales. I suppose this message is long enough haha.

posted on 06 May 2011, 08:26 4

34. iwebdroidberry7 (Posts: 230; Member since: 17 Jan 2011)


The same can be said for Android or any other fans

posted on 06 May 2011, 10:18 2

41. Soulmanager11 (Posts: 26; Member since: 04 May 2011)


People tend to forget that Apple reinvented the Tablet market. Before we had clunky and heavy hardware and software not optimized for touch gestures. For those who say that the iPad is a big iPod think again. Thanks to the development of the iPad, the iPhone and iPod touch were born not the other way around. I'm a fanboy of tech and I thank Apple for coming out with their products if not we wouldn't have this other great hardwares and softwares like SGS2 and Android. We would be stuck in Windows Mobile 6.5 if there wasn't this great competition we have today. Lets stop this fanboyism and embrace everyone for giving us choice. Android,iOS,WP7,QNX,BBOS,WebOS,Bada,Symbian etc!

posted on 06 May 2011, 10:35

43. snowgator (Posts: 3187; Member since: 19 Jan 2011)


Actually, "ralphyd" comments were fairly spot on. As RIM and HP roll out their tablets on their own OS, and HTC jumps on the Droid tablet market, and they all migrate to different carriers, it is truly gonna be a whole new market in the next 18 months or so. I am not on the front line of sales so I am just learning from what I read, but it SEEMS the overall sales of Tablets have not increased a whole lot from last year, when there was iPad and ..... nothing else. If the public gets more interested in tablets, this market explodes, and the iPad gets more competition for the new dollars, and the best advertisement wins. I do not believe we will see iPads sales fall, but other tablets will get better percentages, IF more people buy. If not, we may never see Apple sell less then 80 - 85% of the market.

posted on 06 May 2011, 17:06

58. luis_lopez_351 (Posts: 951; Member since: 18 Nov 2010)


LONG aS5 complain!!! Cry me a river.

posted on 06 May 2011, 08:35

36. IOS5 (unregistered)


who knows!

posted on 06 May 2011, 09:24 2

40. beatlesfan (Posts: 150; Member since: 03 Mar 2011)


"A new survey of tablet owners" is a little too vague for me to fully appreciate these results. I need some demographics, sample size, etc. As an avid studier of the social sciences I never believe statistics like this unless I see more about how the study was conducted.

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