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82% of U.S. tablet owners are holding the Apple iPad

Posted: , by Alan F.

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82% of U.S. tablet owners are holding the Apple iPad
A new survey of tablet owners reveals that the Apple iPad controls a rather huge share of the market. The survey, taken last month by the Nielsen company, shows that Apple's tablet controls a hefty 82% of the U.S. market. To put that in perspective, behind the iPad is the Android flavored Samsung Galaxy Tab with a 4% share. That is followed by the Dell Streak and then the Motorola XOOM with a 3% and 2% share respectively.

Apple iPad owners were fairly split on which version of the tablet they own. 43% of U.S. tablet owners have the 3G model while 39% purchased the Wi-Fi only version.

The results of the survey show that in the States, half of all tablet owners are the only one in the house that use the device while 43% share their tablet with others. And in a statistic that PC manufacturers might find interesting, 35% of those with a desktop have used the computer less since buying a tablet. 32% of those with a laptop report using it less since taking a tablet home. 31% said the reason for using the tablet more and the computer less had to do with how easy it is to carry a tablet with you wherever you go. 21% credited the easier interface on a tablet as the reason for staying away from the PC.

Nielsen's survey also revealed that it is more than just PC use being affected by tablets. 27% of those with an e-reader have used that device less often since purchasing a tablet while 25% of owners of a portable media player report the same thing.

Despite all of this good news, you might not convince News corp. founder Rupert Murdoch that the Apple iPad is dominating the tablet market. As we reported, Murdoch's company earlier this year debuted a daily newspaper for the iPad called The Daily which is available via a paid subscription. According to paidcontent.org, the online newspaper lost $10 million in its first quarter of operation. Most of the cost was to start up the service.

The Daily has been downloaded 800,000 times since its February debut and was offered as a free trial at first until a 99 cent per week charge kicked in. The service is available only on the Apple iPad for now, but News Corp. plans on expanding the service to other tablets.

source: AppleInsider




67 Comments
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posted on 05 May 2011, 21:19 1

1. MrFirst (Posts: 5; Member since: 05 May 2011)


First

posted on 05 May 2011, 22:52 3

11. daniel_bargs (Posts: 325; Member since: 27 Nov 2010)


you want to be the first american civilian to be shot in the head and chest by the Navy SEALS this year?

posted on 06 May 2011, 00:07 2

17. Lucas777 (Posts: 2137; Member since: 06 Jan 2011)


haha prob not the first

posted on 06 May 2011, 12:39 1

46. iHateCrapple (Posts: 734; Member since: 12 Feb 2010)


Wow...go put on your tin foil hat.

posted on 06 May 2011, 01:15 2

21. BobbyTaba (Posts: 316; Member since: 11 Aug 2010)


twenty FIRST!

posted on 05 May 2011, 21:34 4

2. cheetah2k (Posts: 1599; Member since: 16 Jan 2011)


Were they standing out the front of several Apple stores to get these results??

posted on 05 May 2011, 21:46 6

5. Lucas777 (Posts: 2137; Member since: 06 Jan 2011)


definitely not... anyways this was already pretty much known...

posted on 06 May 2011, 00:04 6

14. cheetah2k (Posts: 1599; Member since: 16 Jan 2011)


How do you know? Did you conduct the survey?

posted on 06 May 2011, 10:23 2

42. remixfa (Posts: 14255; Member since: 19 Dec 2008)


like it or not, Apple dominates the tablet market. They were first to market by months and have a huge head start. Motorola botched the launch of the Xoom which should have been the first real competitor so now we wait on Samsung to correct that. And as fiercely competative as theyve been with apple, they will probably do it right.

posted on 06 May 2011, 14:43 1

49. NeXoS (Posts: 288; Member since: 03 May 2011)


Apple had a huge head start on the multi-touch smartphone market and look at them SINKING today!

NPD reports that iPhone market share is dropping to 15% this year, google it!

Then, they will drop to reflect the same share of their PC market...down to 5%.

But, sites like this one, run by Apple, will gloss over this fact (why wasn't it reported here??) so they can sell you their $350 shares before it tanks back down to $85.

posted on 06 May 2011, 15:09 1

51. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


This one really burns doesn't it?

posted on 06 May 2011, 21:03

59. protozeloz (Posts: 5396; Member since: 16 Sep 2010)


on a market where the iPad had over 90% of regular users last year? not really

posted on 07 May 2011, 14:22

63. AppleFUD (unregistered)


Beauty & brains. . . I'm in love!

posted on 07 May 2011, 15:44 1

64. Lucas777 (Posts: 2137; Member since: 06 Jan 2011)


hey u know mac holds 10% market share right? U kinda just ruined ur whole argument by wrong info... maybe if u actually looked it up, u wud know what you are talking about... and btw, google would be a dead company if facebook went into search... would apple be dead if they lost mac?

posted on 07 May 2011, 15:47 1

66. Lucas777 (Posts: 2137; Member since: 06 Jan 2011)


oh ya and 49, i dont see apple sinking at all when they they are in fact gaining market share... maybe you were thining about google which lost 4 percent... or possibly it was rim

posted on 08 May 2011, 10:39

67. phonefan4 (Posts: 13; Member since: 03 May 2011)


maybe so but for a phone thats a year old its still selling good, how many year old android phones are even still getting updates or being sold??

posted on 07 May 2011, 14:17

62. @cheetah2k (unregistered)


You have to remember that. . .
1. Windows tablets are not counted as "tablets" usually. Because the "do more" they are counted as PCs.
2. The Nook Color, the most popular "tablet" in North America, is also not counted in this "ipad-like tablet" category. . .

It's kind of like say the iPod has a dominant market share. Sure, it does for a specifically defined category because most normal people use multi-functional devices to play music--50+% of cellphone users user their phone to play music as their main portable "mp3 player". . . not an mp3/pmp/ipod => over 500M/year but that 40-80M iPods/year is the "market leader."

posted on 07 May 2011, 15:45

65. Lucas777 (Posts: 2137; Member since: 06 Jan 2011)


no the nook color is counted in this... in many surveys it is shown to have just a little less share than the galaxy tab

posted on 05 May 2011, 21:43

3. TKFox007 (Posts: 303; Member since: 02 Nov 2010)


Gee I wonder why...

posted on 05 May 2011, 21:45 7

4. luis_lopez_351 (Posts: 951; Member since: 18 Nov 2010)


82% of tablet owners are also attracted to shiny t3rds

posted on 05 May 2011, 21:47 2

6. Lucas777 (Posts: 2137; Member since: 06 Jan 2011)


? what?

posted on 06 May 2011, 00:35 6

19. cheetah2k (Posts: 1599; Member since: 16 Jan 2011)


He said "82% of tablet owners are also attracted to shiny t3rds"

Can't you read english??

posted on 06 May 2011, 04:45 2

29. ardent1 (Posts: 2000; Member since: 16 Apr 2011)


Reading is one thing; comprehending what was written is another matter.

If one subsitutes "shining turds" for the last two words, then one can attempt to understand luis_lopez_351's slam of the most successful table to date.

posted on 06 May 2011, 08:41 2

37. luis_lopez_351 (Posts: 951; Member since: 18 Nov 2010)


no, because i would be reported by iphone dorks and my comment would be removed...again

posted on 06 May 2011, 15:35

54. remixfa (Posts: 14255; Member since: 19 Dec 2008)


ive been noticing my comments getting erased too.. even when im not reminding iturds why they are stupid.

posted on 06 May 2011, 08:27 6

35. iwebdroidberry7 (Posts: 230; Member since: 17 Jan 2011)


You fanboys really sound bitter right now lol

posted on 06 May 2011, 09:20 1

39. protozeloz (Posts: 5396; Member since: 16 Sep 2010)


just so you know luis is ot a fanboy (at least not a fandroid)

posted on 06 May 2011, 17:03 1

56. luis_lopez_351 (Posts: 951; Member since: 18 Nov 2010)


:) Blackberry and Symbian ;D

posted on 06 May 2011, 21:04

60. protozeloz (Posts: 5396; Member since: 16 Sep 2010)


haha I knew it :P

posted on 05 May 2011, 21:55 6

7. Hallucinator (Posts: 387; Member since: 24 May 2010)


If there was a android tablet worth a damn maybe they could compete

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