Verizon is informing customers about a new discount
Verizon customers don't need to issue a port-out threat to trigger this offer. | Image Credit - Droid Life
Verizon had long used loyalty discounts to stop dissatisfied customers from leaving. The company typically offered the discounts only when customers were preparing to leave, lowering their monthly bills enough to abandon the idea of switching. That's why customers were taken aback when the company pulled back the discount.
For many customers, that was the last straw, as the discount was the sole reason they were still with the company. With that reason taken away, some of them decided to leave, prompting Verizon to reinstate the discount in some capacity. However, the confusing implementation left a sour taste, explaining why the company has now employed a better method.
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The company is emailing customers to tell them they have received a loyalty discount that can be claimed by going to their account.
Customers don't have to jump through hoops to get the new loyalty discount
The offer popped up for one customer just after their previous discount expired.
What makes this offer different is that it isn't just being offered to customers who have hinted they are migrating to another carrier. Crucially, there's no way to trigger it. It appears to be a genuine token of appreciation for loyal customers.
The offer isn't the same for all customers. For instance, one customer received a 15 percent monthly discount on some of their phone lines for the next 12 months, while another got a $10/month discount on five lines for a year.
Is Verizon going to be the next Un-carrier?
It will have to do more to earn that title.
27.78%
Yeah, the new CEO seems determined to win over customers.
37.5%
No, the Big Three don't have it in them anymore.
34.72%
New CEO wants to win back customer trust
Apparently, Verizonalways planned to replace the previous loyalty discounts with new ones. Its failure to communicate properly cost its customers. The company lost customers in the first and second quarters, and the third quarter results, which will be announced on October 29, are unlikely to be any better.
The new CEO was seemingly hired to turn the situation around, and with a better version of loyalty discounts and its bill-lowering offer, he might succeed.
Anam Hamid is a computer scientist turned tech journalist who has a keen interest in the tech world, with a particular focus on smartphones and tablets. She has previously written for Android Headlines and has also been a ghostwriter for several tech and car publications. Anam is not a tech hoarder and believes in using her gadgets for as long as possible. She is concerned about smartphone addiction and its impact on future generations, but she also appreciates the convenience that phones have brought into our lives. Anam is excited about technological advancements like folding screens and under-display sensors, and she often wonders about the future of technology. She values the overall experience of a device more than its individual specs and admires companies that deliver durable, high-quality products. In her free time, Anam enjoys reading, scrolling through Reddit and Instagram, and occasionally refreshing her programming skills through tutorials.
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