Verizon is struggling to offer lower rates to AT&T and T-Mobile customers. | Image by Verizon
T-Mobile's counterclaim centers on Verizon's Better Deal campaign, which encourages AT&T, T-Mobile, and UScellular customers to upload their bills and visit a store to secure a similar plan at a lower price.
T-Mobile isn't buying it. The Uncarrier claims Verizon lures customers into stores with false promises of savings. Instead of offering a discount, Verizon pitches them on pricey products and services, per T-Mobile. All consumers are promised is a lower-tier plan, not comparable to their existing plans.
Verizon is apparently aware, or ought to be aware, that it cannot offer lower prices to customers who go through the trouble of bringing their bill, yet it's still carrying on with the campaign.
T-Mobile has backed its claim by citing complaints posted online by consumers who were told that Verizon couldn't match or beat their provider's price. The company says Verizon disabled the comment functionality on posts related to the Better Deal campaign to stifle discourse about its inability to deliver on its promises.
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T-Mobile wants the court to order Verizon to halt the campaign and is seeking damages.
The brawl drags on
The dispute began when Verizon accused T-Mobile of inflating potential savings by factoring in extras, such as satellite services, that customers may not want, while implying it was offering a discount on cellular services. The matter escalated when Verizon dragged T-Mobile to court.
T-Mobile stood its ground, pointing to a similar promotional campaign and an accompanying savings calculator that was pulled shortly before Verizon sued T-Mobile.
T-Mobile believes that Verizon is trying to shed its image as an expensive carrier through the Better Deal campaign. T-Mobile previously said its rivals couldn't reduce prices without taking a hit on their margins.
Whose promotional campaign is deceptive?
The pricing standoff
Regardless of who wins this legal battle, one thing is clear: carriers will do anything rather than bring down rates. Higher prices are ostensibly the reason churn has risen for the Big Three, but rather than competing on price, carriers are competing on the strength of the perks they offer.
Anam Hamid is a computer scientist turned tech journalist who has a keen interest in the tech world, with a particular focus on smartphones and tablets. She has previously written for Android Headlines and has also been a ghostwriter for several tech and car publications. Anam is not a tech hoarder and believes in using her gadgets for as long as possible. She is concerned about smartphone addiction and its impact on future generations, but she also appreciates the convenience that phones have brought into our lives. Anam is excited about technological advancements like folding screens and under-display sensors, and she often wonders about the future of technology. She values the overall experience of a device more than its individual specs and admires companies that deliver durable, high-quality products. In her free time, Anam enjoys reading, scrolling through Reddit and Instagram, and occasionally refreshing her programming skills through tutorials.
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