That's actually lower than what the LG G7 ThinQ fetched a little while ago, even though the V35 is an arguably better, beefier, and handsomer handset. Technically built specifically for use on AT&T's GSM network, the no-notch 6-incher can be activated with T-Mobile, Verizon, and Sprint as well without a problem. For some reason, B&H Photo Video is flagging the phone's new all-time low price as marked down by a mere 200 bucks when in fact the LG V35 ThinQ sold for a lot more than $600 back in the day.
Of course, how much you save compared to a list price from a year ago is not really that important. What matters most is what you get in exchange for four Benjamins. That would be a brand-new high-end device with a standard one-year warranty included (and second-year coverage available on demand), in your choice of Platinum or Aurora Black paint jobs, powered by a blazing fast Snapdragon 845 processor and 6GB RAM, with a relatively large 3,300 mAh battery also found under the hood, and dual 16MP rear-facing cameras.
It's practically impossible to find a similar set of features at a comparable price point, as the Moto Z3 Play packs a significantly humbler Snapdragon 636 chipset, while even the OnePlus 6T starts at a considerably higher $549.
You may want to hurry if you consider the $400 LG V35 ThinQ an irresistible bargain, though, as B&H Photo Video seems to have already run out of discounted inventory, with more units "on the way" and "expected availability" currently listed at "7-10 business days."