TechCrunch that native payments are now live for a limited set of partners.This could provide another avenue for monetization, as the feature is expected to expand and include many other services, such as flight and movie ticket booking. An Instagram spokesperson has confirmed for
One of the first businesses to enjoy the native integration is Resy – a restaurant booking service. Instagram initially announced its plans to roll out a commerce system in March 2017. The platform is expected to expand in the coming months and be made available to more Instagram users after the initial testing period.
Considering the Instagram is already being used as a platform for advertising products, the in-app payment system could be a huge deal for the company. It's also not the only one, as Snapchat also started testing a similar integration back in February.