For the second consecutive year, AT&T is hiking prices on its home internet service. The increase of $5 per month follows a similar $5 per month increase that AT&T imposed on its home internet customers last October. Emails received by some AT&T home internet subscribers say, "To ensure we continue providing the quality service and support you deserve, the price of your home internet plan will increase by $5/month, starting December 1, 2025."
AT&T internet subscribers are getting yet another price hike
A statement from AT&T points out that home internet customers dealing with the higher monthly prices can get some relief even in the face of the price hikes. For example, those subscribers who haven't signed up for Paperless Billing or Autopay can receive a $10 monthly discount if they sign up with an eligible bank account. Those signing up with a debit card can secure a $5 per month discount.
"As we work to meet the evolving needs of our business and manage increasing operational costs, we’re adjusting our internet plan rates to help maintain the high-quality service our customers expect. We’re committed to keeping customers informed about these updates and their choices. To help offset these changes, customers who have not already enrolled in Autopay and Paperless Billing can receive a $10 monthly discount by enrolling with an eligible bank account, or a $5 discount with a debit card. Customers can review all details regarding their plan and associated fees on their monthly statements or by visiting att.com."
-Jim Kimberly, AT&T spokesman
AT&T spokesman Jim Kimberly noted that the price hike will affect customers of all of AT&T's internet services. However, it won't be charged to any subscriber who signed up for internet service just last year. It also won't impact those who subscribed for the service through the Access from AT&T program offered to low-income households. News of the increase came initially from Reddit members who wrote about the email they received from the carrier.
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Email to AT&T's home internet customers detailing a $5 per month price hike. | Image credit-Sean Hollister/The Verge
Call AT&T's loyalty department to fight the price increase
While all Reddit members opposed the price increase, one in particular protested because he was told when he first signed up for AT&T Fiber that his price was locked in at $65 per month forever even if the price increases. The next year, AT&T hiked the price of his service by $10 per month. When he called AT&T, he was told that they had to rase the monthly price because the "cost of producing internet has increased, so they're passing the cost on." Uh, okay.
Will you call AT&T's loyalty department to complain?
19 Votes
Yes. I need to do this to stop these annual price hikes.
89.47%
No. They won't help me.
10.53%
Another Redditor's succinct response pretty much summed up the feelings of the entire sub-Reddit when he wrote, "Just got my email today too, and will be cancelling in November. This is just pure greed." Some Redditors will be paying $90 per month for their AT&T Fiber service. However, there is some hope. One customer said that he called the AT&T loyalty department which had his $90 per month bill reduced by putting him on a "different pricing plan" that cut his monthly bill to $80. The carrier also offered him $20 off per month for the next 12 months. For good measure, AT&T threw in a $100 gift card. If your price is going up, don't hesitate to make this call yourself.
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Alan, an ardent smartphone enthusiast and a veteran writer at PhoneArena since 2009, has witnessed and chronicled the transformative years of mobile technology. Owning iconic phones from the original iPhone to the iPhone 15 Pro Max, he has seen smartphones evolve into a global phenomenon. Beyond smartphones, Alan has covered the emergence of tablets, smartwatches, and smart speakers.
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