The Xiaomi Mi MIX is heading to South Korea very soon

Xiaomi's "concept phone" Mi MIX, which essentially kickstarted the recent shift to nearly bezelless smartphones, is one of the better examples of a good marketing decision being a bad one in a market sense. The device's production is intentionally limited, so as to promote a sense of it being a rare luxury and also avoid the negative publicity surrounding some of its more questionable design choices (like the ceramic body, for example). And the tactic worked, but at the expense of the many tech enthusiasts who fell in love with the phone's curious looks.