T-Mobile introduces "America's only unlimited family plan" for just $100

T-Mobile introduces
T-Mobile wants to make a push during the holiday season, and it is hoping to do so with some new family plans. As is T-Mobile's modus operandi, the "customer pain point" being attacked this time is the annoyance of having to keep track of all the data your family is using throughout a month. So, T-Mobile is going to offer "America's only unlimited family plan", and seriously undercut the competition in doing so. 

The basic plan will be two lines (more of a couple than a family, but still) with unlimited talk, text, and data for $100. Then, you can add additional lines (up to 10) for just $40 each. This works out quite well, especially if you go by T-Mobile's handy chart, which shows it would cost $180 for a family of four, while the next closest option to be Sprint, which doesn't offer an unlimited family plan, but would cost $280 if you stacked 4 single-line iPhone unlimited plans together. Of course, you could also get a four-line family plan with Sprint with 80GB of shared data for $150, which likely would be enough, but it wouldn't really fit T-Mo's marketing to note that. 

T-Mobile introduces "America's only unlimited family plan" for just $100

The unlimited family plan will be offered starting December 10th "for a limited time". There is no expiration on the deal though, so once you get in on it, as long as you keep unlimited data on all the lines, you keep the deal. There's no word yet on when T-Mobile will stop offering this deal. According to T-Mobile CEO John Legere, a big reason for offering this deal is that "AT&T, Verizon and Sprint pulled in more than $1.5 billion" in data overage penalties. T-Mobile already stopped using overage penalties earlier this year, opting instead for throttling data speeds. 

The other option in T-Mobile's holiday promotions is a return of a deal that we've seen before. It gets you four lines with 10GB total for $100, or 2.5GB for each line. Unfortunately, the terms of this deal are the exact same as what was offered when we saw this promo over the summer, which is that the 2.5GB for each line will automatically revert back to just 1GB of data once 2016 starts. 

source: T-Mobile

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10 Comments

1. carlos5593

Posts: 28; Member since: Jun 23, 2012

i think this one is getting me out of verizon. this sounds amazing

2. MattBmore

Posts: 3; Member since: Aug 01, 2012

Sprint offers individual iPhone lines at $50 for unlimited everything (talk/text/data) so 4 lines would equal $200 and not $280 if my Texas Instruments calculator is working properly. By the way... The chart above shows just that. $100 for the first 2 lines and then $50 for each additional iPhone lines. Somehow that equals $280?

4. Salazzi

Posts: 537; Member since: Feb 17, 2014

Nope. If you look closely it's showing where the other $80 came from. Specifically: Data Tethering- $10/line, International texting- $10/line.. for a total of $80 for 4 lines.

3. CellieCell

Posts: 148; Member since: Apr 14, 2010

They are also adding the coat for (additional plan benefit cost) per line to equal the value of service provided. I like how tmobile is always creating these moves. Now lets see how the other 3 companies react :)

5. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

It's still effectively slightly more expensive than my grandfathered in ATT plan. Maybe I don't get unlimited text to other countries, but that's not something I use anyway. Don't take this as a negative. I think it's huge progress on the part of T-Mobile. And probably the only way to seduce some churn out of those people hanging on to the old plans. Once T-Mobile has a better network (still a lot of 2G near where I am), then I'll look at leaving the death star. Until then, a grandfathered plan and good coverage are good enough.

6. SellPhones82

Posts: 569; Member since: Dec 11, 2008

Improve your network, then work on plans. A cheap plan is worthless if you get crappy service. I still get no LTE service in my house and live in a top 30 metro area, how is this? Considering I already pay $40 for unlimited everything, there is no advantage to switch since all I'd get is less coverage for the same price. No thanks...

7. Salazzi

Posts: 537; Member since: Feb 17, 2014

You do not pay $40 for unlimited everything. Unlimited talk? Yes. Unlimited text? Yes. Unlimited data? Yes, but not at high speed. At LTE speed you only get 500MB. But it's clear you didn't bother to look at that when you were signing up.

10. rwmgd2

Posts: 3; Member since: Dec 11, 2014

Actually you do get UNLIMITED HIGH SPEED LTE data with the new T-Mobile plan. The 500MB 4GLTE restriction does not apply to this plan. Check again. Two lines are $100 for unlimited everything including high speed LTE, each additional line is $40.

8. nnjerzy

Posts: 126; Member since: Jun 19, 2013

I have no issues or complaints with the network , coverage, especially there LTE unlim plans.. gsm worldwide coverage.. wifi calling options,, it just depends on where you live I assume... NY/NJ/PA/ are super areas for where I live,,

9. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

Call and get a free LTE signal booster. And seeing that you have internet, and I am assuming wifi or at least internet. You can also utilize their 200$ give or take asus AC router that covers 3,000sqr feet and use wifi calling. Both are free by the way. I have a home that is 1ft wall thick adobe, I get 4 bars outside and 0 bars inside, with the wifi router, its amazing, and boosted my 10+ devices that connect to my network on a daily basis. (Verizon, att, sprint get 0 bars in that home as well)

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